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Product Review: Inside Real Estate

November 05 2013

inside reDid you know that over 90% of consumers use the Internet during the home sales process? Most agents are familiar with that number, but how many have optimized their web presence to capture online leads?

From IDX websites to SEO optimized content to PPC ad campaigns, there's a lot agents to can do to attract the attention of potential buyers and sellers. Inside Real Estate (IRE) is one solution that helps real estate professionals do just that. They offer comprehensive marketing services that include:

  • Professionally designed websites
  • Integrated marketing plans
  • Customized media and video campaigns
  • Email distribution
  • IDX property search
  • Search engine optimization
  • Blogging tools
  • Social media sharing and integration

Today, we'll explore how Inside Real Estate helps agents and brokers put their best foot forward online.


A Closer Look

Inside Real Estate offers IDX enabled websites that puts the emphasis on your listings. Based on a blended WordPress and proprietary platform, IRE websites are beautifully designed to make for-sale properties the heart of your site.

inside RE

Listing detail pages can drive up to 50% of your website traffic, and on IRE, these pages are designed to convert. Prospects can contact an agent, share the listing, print a flyer, and request a showing right from the page.

IRE gains consumers' trust by offering plenty of value before forcing them to register. Once they do register, however, users gain more value by being able to save searches and favorite properties.

More impressive, however, is Inside Real Estate's back end. IRE offers a combined CRM and lead management platform where agents can see what properties their prospects are searching for and use that as a touchpoint to reach out and suggest similar homes that may interest them.

inside RE2

We were especially impressed with IRE's automatic call feature. When a lead comes in, the system can be set up to automatically call the lead and an agent on your team. To accept the call, agents just need to press 1 and begin engaging the lead and automatically log the call to IRE's back end. It's an effective way to keep leads engaged right from the start.

The Inside Real Estate platform also includes activity plans and marketing plans. We've seen versions of these in other solutions recently, and recommend them as a great way to stay on top of tasks. "We try to automate what agents and brokers often fall down on," Inside RE CEO Joe Skousen tells us.

inside RE3

The company also offers premium consulting services that can include a premium account manager who monitors your website's numbers, statistics. Users can choose to have quarterly or monthly meetings with them to discuss those numbers and how to better them in the future.

Support and Training

Inside Real Estate offers ample options for user support, including a support portal, Frequent Asked Questions (FAQ), recorded webinars, video, phone, and email. Click here to fill out a form to request a demo.Click here to fill out a form to request a demo.

Next Steps

Other articles of interest: Top Producer IDX | Birdview IDX