You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List

The Value of Mobile-optimized Single Property Websites

September 12 2013

This post comes to us from the Sign Rider Store blog:

signriderstore singleprop mobileMore leads and less time on market. As agents, you leverage various tools and strategies to accomplish these objectives, though picking the right tools can often be a challenge.

So what should you be doing to remain current and competitive? You may have heard the term "single property website," but you're not exactly sure how this solution differs from traditional IDX and listing services. We'll describe why single property websites are receiving more attention than ever before, and how you can easily include them as part of your marketing initiatives.

As the name implies, a single property website features one property that is not linked to others, creating a sense of exclusivity. Depending on the solution, your property may even have its own top-level domain name. This alone will impress your seller. Here are some added benefits.

  • SEO - Each single property website allows you to link buyers back to your personal or brokerage website. Inbound links and increased traffic positively impact SEO.

  • Community info - A single property website may have multiple pages that not only describe amenities and features, but the surrounding community and points of interest, as well. We're in the process of creating a community page for each of our single property websites, to display local points of interest.

  • Lead capture – There are two ways to capture leads through single property websites. Generate leads through a simple contact form included on every single property website, or receive real-time lead alerts from your website's unique SMS code that returns property information to the buyer. SMS codes are a great way to receive leads via printed marketing materials and sign riders.

  • Mobile optimization - Advertise your single property website via sign riders and link buyers to a website that works beautifully on all smart devices, from Android to iPhone and iPad.

We have an awesome feature road map in the works, and we'll continue to keep you posted as our service evolves.

To view the original article, visit the Sign Rider Store blog.

For a full list of Single Property Website providers, visit our Product Directory.