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Agents Using Market Data as a Sales Tool

September 05 2013

Earlier this year, CoreLogic® partnered with RealEstate Business Intelligence, LLC (RBI) to create a statistical solution uniquely combining MLS listing and public record information. The solution, called the MARKETrends Premium suite, is now offered to users coast to coast via Realist®.

Since its May launch, real estate agents have been using MARKETrends Premium to help current buyers and sellers understand the real estate market, and past clients understand the market trends that impact the value of their homes.

"There is no doubt that consumers are loving this information," says Marilyn Wilson of the WAV Group. "Once Zillow opened the consumer eye to how big data can explain market trends, people cannot get enough of it." Now, agents and brokers have exclusive access to the most accurate, timely, and comprehensive market trends to share with customers.

RE Technology interviewed Jonathan Hill of RBI and Jon Green of CoreLogic to find out how the rollout of MARKETrends Premium is going today. We learned that MARKETrends Premium is currently available to agents and brokers in over one hundred CoreLogic MLSs nationwide.

rbi marketrends db

The latest MLS to take advantage of the MLS site license option is First Multiple Listing Service, Inc. serving more than 30,000 users in Atlanta, which will be launching MARKETrends Premium as a core MLS service for all their members this fall.

Beginning with the InnoVia MLS systems, CoreLogic is also expanding the footprint of MARKETrends Premium beyond Realist® to include its other MLS platforms.

RE Technology understands the age-old adage: Real estate professionals who know the most about what is happening in the real estate market are best positioned to succeed. MARKETrends Premium Suite allows leading agents to quickly and persuasively convey their knowledge to buyers, sellers, and customers. If you are not using market trends and statistics today in your marketing and presentations to customers, you should seriously consider taking advantage of its power and effectiveness.

Join one of their upcoming webinars to get information about the strategy and the product. Invest some time to attend.

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