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Do’s and Dont’s for Thriving in the Electronic Information Age

September 03 2013

marketingBeing a top agent means more than listing and selling more homes. Today's agent must be tech-savvy and prove to potential clients that they can leverage leading edge tools. Real estate technology is moving at such a blistering pace, most agents will eventually fall behind if they don't have a strong electronic marketing campaign. Here are a few "do's" and "dont's" to help get you started.

Don't Use the "Buckshot" Approach

It's not enough to simply haphazardly toss your listings online – a buckshot approach that lacks precision. Intention and strategy are essential. This means two key things:

  1. Carefully fine-tuning your listings, making sure they are optimally crafted for the online environment;
  2. Making sure they're seen in the right places (as well as keeping them from ending up in the wrong places).

Electronic real estate marketing is becoming more competitive every day, and your listings have to stand out from the crowd.

Do Rely on the Experts

There are so many avenues and options, finding a combination that continues to work, and implementing all the necessary tools for every listing, is a full time job. Don't hesitate to take advantage of the many people who specialize in this area. After all, we live and breathe online marketing–so you can allow us to do our jobs, enabling you to focus on your job (helping people buy and sell houses).

Utilizing vendor solutions saves time and offers a professional polished campaign that is easy to implement. That is, if you choose the right vendor. Look for vendors that provide a wide variety of products and services that can effectively saturate all avenues of electronic marketing and lead generation. This provides a cohesive marketing and lead generation strategy that ties all your marketing efforts together.

Do Stay Educated

The real estate marketing and lead generation puzzle can be complicated. Sometimes it's nice to have free help to put the pieces together. Staying on top of technology by attending online training and informational webinars will become even more essential as real estate marketing technology advances. And attending free webinars from top-level real estate marketing providers is a great way to discover the latest technology tools available.

A great place to start is by attending a free live webinar from Showcase Technologies. As a leading provider of cross-promotional listing campaigns for over a decade, our newly re-designed Home Zone Media Real Estate Marketing System delivers an extremely affordable way to saturate all major avenues of electronic marketing and lead generation.

Sign up for a free webinars and learn how to succeed in real estate marketing at

Don't Get Intimidated

With a reasonable amount of time, effort, and research – as well as assistance from the right experts – you CAN and WILL thrive in the Electronic Information Age. Stay positive and get excited about the new opportunities that Internet marketing has in store for you.