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Secure a New Listing in 4 Simple Ways

May 20 2013

stand out of the crowdInventory is tight today. There are tons more interested buyers than there are homes for sale right now. When you are lucky enough to get in the game to list a property, you want to sure you win the deal.

Top producers that are securing new listings these days have shared a few of their tips with us.

First, they say that your listing presentation has to be packed with local insights. Using a product like Cloud CMA or RPR, agents can prepare highly attractive and comprehensive comparative market analysis to demonstrate their knowledge of the industry.

Since there are so few homes for sale these days, it's critical to prepare a professional Comparative Market Analysis (CMA) as quickly as possible. Tools like Toolkit CMA now allow you to build your CMA right from your smartphone or iPad and allow your potential clients to view it from those devices, as well.

Many top producers also use a market statistics program like RBIAgentMetrics or Market Snapshot to highlight the latest pricing trends, inventory levels and overall performance of the neighborhood their home is located in.

If you have a potential seller that is not quite ready to put their home on the market yet, you can subscribe them to Listingbook to provide with a daily update on the homes for sale in their neighborhood, as well as pricing trends.

Our top producer colleagues also shared another secret they use to differentiate themselves from their competition. They provide a home warranty while the home is for sale that's available during the entire listing period. In most states, the warranty fee is ONLY payable when the property closes. They take credit for the fact that the warranty protects the home during the entire listing period through inspection and closing. After closing, the buyer gets one full year of coverage. The home warranty protects against costly repairs resulting from a major system or appliance failure.

They have found that offering a home warranty minimizes the chance of a closing delay, and helps maintain the asking price for the home because the property is not viewed as an "as is" property.

We are in an exciting market today which requires agents to be more professional, prepared and responsive than ever. Hopefully the above suggestions will help you to win every listing presentation!

Happy listing.