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Who is King of the Castle?

crownNo matter how you chose to communicate it, when it comes to SEO, content is king! Back in the day, using meta keywords was the way to go. Unfortunately, as tends to happen, people took full advantage of this and abused the system, so life is no longer that simple.

Basically, how search engines work is they send their little buddy, the crawler/spider, out into the "World Wide Web" to collect a virtual photocopy of every page of every website. It is very important to remember--the crawler/spider reads text or content! He does not see pictures, nor does he watch video, so you want to make sure you describe these things to him using alt tags.

It is also very important to remember that the crawler/spider is doing a lot of work and needs to stay very organized, so he likes to work on a schedule; therefore, you should, too. Updating your existing content or adding new content will show the crawler/spider that you are staying fresh and make him want to come back. Updating and adding new content at regularly timed intervals will help the crawler/spider schedule his next visit, meaning that you and he can work together to get your site indexed and fairly ranked in the search results. Now, like I said, Content is King, but you will want to remember some very key things:

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