You are viewing our site as an Agent, switch your view below:

Agent | Broker     Reset Filters to Default
The Ways Virtual Tours Improve SEO Strategy
Your website is your showcase, it represents what you sell, it represents your agency, and ultimately it represents you. As a result, it's essential to have a well-positioned website to generate more traffic from search engines like Google and increase your chances of drawing in new customers. What is SEO? Search engine optimization is about improving your position in a search engine results page (SERP). Google is the dominant search engine, accounting for over 90% of searches processed globally. There are some regional exceptions; in China, Baidu holds 66% of the market, Google represents only 10%. Bing, Yahoo and Yandex are other minority share search engines, but when we talk about SEO, we usually refer to Google search results. Why is SEO important? To increase the number of visitors and therefore gain greater brand awareness, prospects and sales, you have to look at the ranking of your website in terms of relevant keywords. Your ranking is very important because the first three positions on Google receive more than 60% of clicks. If you are not the first page, then you will receive very little traffic to your site. Keywords Optimization First you need to identify the strategic keywords that you want to rank for in Google's SERP. How do you identify them? By choosing from those that are regularly typed by internet users (search volume). You can use search tools such as Google Keyword Planner for that insight. You need a Google Ads account, but signing up is free. Once you have found the search terms that your potential customers use, you can include them in the structure and content strategy of your website. How virtual tours can help you Adding these keywords analysis to your navigable Matterport space, for instance, will help Google understand that the content of your pages where it's displayed should be shown in searches for those terms. You can add the keywords in the title, add links in the template and add the address of that analysis, all of which can be tracked in Google. Content (on the site) is king Google loves "content", especially new content that visitors to your website will spend time interacting with and sharing. Google's algorithms take into account parameters such as bounce rate, time spent on the page and shares. The more content your website has, the better Google will rank your pages. Backlinks Backlinks are external websites that want to reference your site by linking to it in their own content, directing visitors to your page. The more backlinks you get from high quality or "authority" websites, the better. Google considers these backlinks another key element of its algorithm in ensuring it displays relevant pages from authoritative websites. Google uses your backlinks profile to create an authority score for your website, a measure that allows you to determine which websites have a high value and should be included in the search results. If many high-authority websites direct their visitors to your website (via backlinks), it is a vote of confidence in your content. MOZ has created the domain authority score that is now widely used by SEOs. You can find out more about this here and see your DA score for free using this tool. Wrapping Up SEO is much more than what we've discussed here, but this article should provide a quick overview of how virtual tours can help you in your SEO strategy. Improving ranking in Google is a long-term process but the quality of your website content will always be fundamental to attracting more visitors to your website and converting them to customers as they find you an interesting and valuable resource. To view the original article, visit the Matterport blog.
MORE >
The Ultimate Guide to Real Estate Keywords
There's no doubt that online search is one of the most important tools for helping prospects find your real estate business. According to the National Association of REALTORS, 50 percent of real estate customers find the home they eventually buy through online search, and plenty more use search to identify the real estate agent who helps them find the right home. So it's important to make your website as search engine-friendly as possible—which starts with using the right real estate keywords. Today, we're going to take a closer look at what real estate keywords are, how they work, and what you can do to leverage the power of keywords for your real estate website.
MORE >
Resources for Your Real Estate SEO Toolbox
MORE >
Do This One Thing to Increase Your Google Results!
Most real estate agents would love to be ranked higher in a Google search. But unless an agent spends a lot of money on Google advertising or invests major dollars regularly in Search Engine Optimization (SEO), landing in a Google search "above the fold" -- the first part of a screen before you scroll -- is unlikely. Unless you take advantage of one opportunity that Google is offering every real estate agent today. That opportunity is Google My Business. Google My Business is a powerful visual listing that displays at the top right of a Google search when someone is looking for you by your name and occupation. If potential clients are near you and are searching for a real estate agent nearby, your listing may be included higher in their Google search as part of Google Places, which also shows a Google map of local agent office locations. Because of its prominent placement in search results, a Google My Business listing can deliver some of the best search placements there are for a small business. Most importantly, it allows you to connect with potential clients faster. Google My Business features your office hours, address, contact information, photos of your business and office that you have uploaded, and a screenshot of a Google map of your business location that is hot linked to an interactive Google Map for directions to your office. It even displays your client reviews and your overall Google client rating. Best of all, your Google My Business listing doesn't cost you one dime – other than your time to create your business listing and keep it fresh. You can set your free Google My Business account by going to this link: google.com/business. Advantages for Agents When a client searches for your name as a real estate agent, your Google My Business listing will be displayed at the top of the right side of the Google search. Anyone who lives near your office—or is nearby—and searches "real estate agents near me" could also see your Google listing in their search results. Your office will also appear on Google Maps searches. Google My Business is dynamic, which means you can add to it. You keep it updated with new photos, videos and encourage your clients to add reviews. By doing this, your Google My Business listing will increase your authenticity as a real estate expert for your area in Google's view. As a result, your search results ranking by Google will also improve over time. With Google My Business, you don't even need a website because it's an independent listing and contains all your business information: address and contact information, including your phone. If you have a website, of course it includes that too. When a client or potential client searches for you and ends up finding you through your Google My Business listing, you have accomplished something else: You've connected with them in the way that they want to be connected, giving them just the right amount of information they are seeking. They don't need to see your entire website. They just may need directions to your office or your phone number to give you a call. That's what makes Google My Business unique. Google My Business Tips for Agents Add Photos: When setting up your Google My Business listing, don't forget to add photos. An exterior picture of your office location is important, as it can help your clients find your location. Remember, a lot of people will be using Google My Business to find your office. Having a visual picture of the building they are looking for will help them find you faster. Encourage Client Reviews: After every transaction, send your customers an email thanking them for their business and ask for a little help. Explain that a quick review on Google – the most powerful search engine in the world – will help tell others about your service. Provide them a link for a Google review. It's easy to do and that review will be added to your Google My Business listing. Remember, the more reviews you get, and the more current your reviews are, the more Google is likely to push your search ranking higher when people are searching for real estate agents in your area. One extra perk: Google notifies you every time someone completes a review on your Google My Business listing. Keep your listing fresh: If you decorate your office for a holiday, or have a promotion or event scheduled, post a new photo to keep your content fresh in your Google My Business listing. If you are involved in a community activity, for example, and are collecting items at your office, post a photo or sign related to that event as well. Fresh content works for Google My Business too. One more perk: even though the listing is free, Google will provide you with reports on how well your listing is performing—at no charge. That's right, you can see what most people are interested in and the actions they took, from how many people clicked on your phone number from their smartphone to call you, to how many used the directions button to find your office through Google Maps. Again, even the Google reports you receive are 100 percent free, so there's absolutely no reason every agent shouldn't sign up for their own Google My Business account. Remember that Tech Helpline can help you understand better how Google My Business works. They can also help you optimize your photos for faster uploads or answer any of your tech questions. Give Tech Helpline a call today. Don't have Tech Helpline support? Ask your state or local REALTOR® association for it! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.    
MORE >
Google Flags Websites that Are Not HTTPS as Not Secure
MORE >
3 Key Ways to Rank Higher on Google
As a real estate agent, having a Google business profile is crucial to growing and sustaining your business. People are almost three times more likely to consider your business reputable if it has a complete Google business profile. A Google business profile appears next to Google search results when someone searches your name or keywords associated with you. It has your business information, photos and reviews. It's important because Google is the first place where potential buyers and sellers will go — even if they get your name as a referral — to see if you're reputable.
MORE >
Google My Business Benefits for Real Estate Agents
MORE >
How to Do Keyword Research for Your Real Estate Website
Search engine optimization (SEO) is a powerful tool for helping prospects find your real estate website and the content that you create. Many factors go into successful SEO, and keyword research certainly ranks near the top of the list. Understanding what types of keywords your audience likes, how to find new keywords, and how to integrate keywords into your real estate content will help you take your marketing to the next level. Let's take a closer look at how to do real estate keyword research, and put your new keywords to work for your business.
MORE >
Why Google Reviews Are Crucial for Real Estate Agents
MORE >
Facebook Business Page Strategy: SEO 101
Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily. Want those eyes on your real estate listings? You'll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.
MORE >
How to Use 'Google My Business' for Real Estate
MORE >
5 Black Hat SEO Tactics You Should Avoid
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
MORE >
How to Build Your Real Estate Company's Website Authority in 90 Days
MORE >
Does SEO Make Sense for the Average Agent's Website?
If you own a website, it's likely you have heard the term SEO or Search Engine Optimization. If you're a real estate agent with a website, it's also highly probable a firm offering SEO services have solicited you. The challenge with SEO today, for many agents, is that the largest real estate companies who focus on the internet invest millions of dollars in SEO. They often have outside firms, or internal teams, whose daily focus is on perfecting the SEO of their websites. As a result, they often dominate even local real estate search results. Also, these companies buy a lot of local real estate advertising keywords, so these sponsored search results are always on top of the unpaid ranked search results below.
MORE >
Simple Steps to Build Your Real Estate Profile with Google for Better Ranking
MORE >
Real Estate SEO: How to Boost Your Organic Ranking on Google
The main goal of investing in a real estate website is to get more leads and close more deals. Sure, it can help improve your online image. It can give you a chance to show off local knowledge and industry achievements. It can also be a platform to extend your inventory, and to include that of other trusted REALTORS© in the region. But its main goal, the most important one, is helping your business grow. That is why you need to optimize your website for search engines.
MORE >
Creating Your Own Backlinks for Real Estate SEO Clout
MORE >
Real Estate Branding – NO, Not for Agents!
Check out the next ten or so products you use regularly that are famous brands. How many are someone's name? No, I don't mean Wendy's or Burger King, as they're not real people. Sure, there are a few clothing designers marketing under their names, but they also create their products. You're a real estate agent, and you do not create any real estate, so your real estate branding shouldn't be about your name.
MORE >
Hey Agents, Have You Given Yourself a Good Googling Lately?
MORE >
[Video] What Happens When Someone Googles Your Name?
Picture this: An old acquaintance from high school recommends your services to her newlywed nephew and his wife who are looking for their first home. What do you think the first thing they do is? Call you? Email you? Not quite. Ninety percent of people will research you before they contact you, including referrals. For the majority of modern consumers, this means typing your name into Google—but whether they convert into clients or not depends on what happens next.
MORE >
Five Ways to Use SEO to Drive Real Estate Leads
MORE >
An Easy Intro to SEO for Your Real Estate Website
Buzzwords abound in the world of web design and digital marketing. And, chances are, if you’ve talked to even one person who has anything to do with “digital,” you’ve heard the acronym “SEO.” SEO stands for Search Engine Optimization, and it’s a pretty integral part of any digital marketing strategy, particularly for real estate agents. Because it’s one thing to build a website and it’s quite another to make sure the right people find it at the right time.
MORE >
5 Essential Tips for Local SEO Real Estate Marketing
MORE >
How Many Leads Should I Be Getting from My Digital Marketing?
Are you spending too much on your SEO and PPC ad campaigns? To help you determine if you're getting enough leads to justify your budget, we're offering industry benchmarks that you can compare against your current cost-per-lead and lead closing rates. Measuring Your Cost-per-Lead The numbers below are courtesy of Delta Media Group, a website and marketing solutions provider. The data comes from a sampling of their current marketing clients. Here, a 'lead' is considered an online user who engages with a website in a meaningful way (e.g., signing up for listing email alerts, requesting a showing). To compare your cost-per-lead to the number below, divide what you spend on each marketing method by the number of leads you receive from that method on a monthly basis. Put mathematically, that's: So how does digital marketing spend compare? Take a look at the numbers below to find out: Search Engine Optimization: $8-15 per lead Pay-per-Click advertising: $8-35 per lead PPC advertising in luxury markets: up to $90 per lead If your results are higher than the numbers above, you may want to tweak your current campaigns. Are your PPC ads stale? Do you need to target different keywords? Are your SEO practices up-to-date with the latest search engine algorithms?
MORE >
16 Real Estate SEO Mistakes That Can Hurt Your Marketing
MORE >
Getting on Google: Online Search Strategies for Real Estate Agents and Brokers
Do you have an online search strategy? A recent poll of our readers found over 75% of real estate professionals don't have a strategy for getting found by their customers online, through the most popular search engines... and for those who said they did, most were using methods the search engines stopped using to rank search results over a decade ago. If you fall in either camp, keep reading so you can learn some simple, effective strategies to get on Google—and stay there. Why is a online search strategy important? Back in 1982, if a past customer wanted to find your contact information, chances are they used the Yellow or White Pages to get your information (unless you were faithfully sending out past client communications via mail or they had your business card on file). Today, when a customer wants to find you, they go online and search for you. In fact, the first thing most referred customers do is go online to research you before contacting you. A recent study by Google found the majority of real estate consumers research their agents extensively before working with them. And you already know what they think when they can't easily find us, or if what they find makes us look unprofessional or lacking in competence. Those online search results our customers and referrals see are the first impressions they have of us. That first impression either works to our advantage or it works against us. And this is why we want to make it easy for people searching to find us, and for that first impression to convey trust and confidence.
MORE >
Can Your Clients Find You Online? (7/21)
MORE >
Ready, Set, Keyword: Writing Effective Content for SEO (6/29)
Wednesday, June 29, 2016 at 10:00 AM PDT Last week we learned that leveraging your Communities Served pages increases leads from your preferred areas by improving the visibility of your site on search engines. Join us for this week's Power Hour to hear how one agent tripled her team's business by customizing the content on her Market Leader website. Learn how to identify which topics buyers and sellers are researching, select highly effective keywords to drive qualified leads in your market and get first page rankings on Google and other search engines. Customize your website to maximize lead generation Choosing effective keywords to improve rankings SEO: 1st Page Ranking Factors and Best Practices Register now!
MORE >
How to Create an Online Reputation That Gives Clients Confidence! (6/9)
MORE >
46 Tips to Attract More Leads Using Real Estate SEO Best Practices
A website without visitors is like a rock concert with no audience: sad and pointless. There are a number of ways to get traffic to your website, and SEO is one of the most important. Even basic SEO, if done correctly, can sometimes have a big impact on your bottom line. And since it's not that difficult to follow a few simple rules and guidelines, and to avoid some no-no's, SEO should be on every agent's and property website owner's to-do list. How Do You Do SEO on an Agent Website? This guide will take you through each step required to properly optimize your website and benefit from at least a fraction of the huge amount of traffic that search engines can send your way. There are four main steps in SEO: Identify optimum keywords Enhance your pages so they can attract search engine traffic (also called on-page optimization) Website promotion (also called off-page optimization or link building) Measuring and tracking your results 1. Find the Best Keywords for You Think of the audience you are targeting: people in your area that are interested in buying or selling homes, which means that your keywords should be specific to real estate in your area and relevant to your listings. Here are some examples, assuming that you are a real estate agent in Santa Ynez Valley: Santa Ynez Valley real estate Santa Ynez Valley homes for sale Santa Ynez real estate agent Santa Ynez single-family homes Santa Ynez homes for rent Santa Ynez land for sale homes for sale in Santa Ynez ca houses for sale in Santa Ynez Of course, if you have other types of listings, you should target them accordingly with keywords like: "your location beach homes," "your location condos," "your location coops," "your location luxury homes," "your location multi-family homes," "your location vacant land," etc.
MORE >
10 Expert Real Estate Website Optimization Ideas for Agents
MORE >
So They Guaranteed First Page Results, Eh?
Over the past couple of years, the term SEO has become quite popular. SEO, which stands for Search Engine Optimization, is essential to reach your target audience on search networks. Why consider SEO, you ask? Because it's a platform which guarantees control and results. Sounds great! Right? Hold on to that thought. SEO is rampant right now; as a result, we see many self-proclaimed "SEO gurus." And it's common to read the following phrases on their website: We Guarantee #1 ranking on Google We're a Google PARTNER We offer FREE SEO trials for a week Lowest price in the market for SEO We are experts in GOOGLE ALGORITHMS Sound familiar?
MORE >
New .Homes Website Domains Now Available to Real Estate Pros
MORE >
Ultra-Local Real Estate Leads, Branding, Presence and SEO
Do you realize that the game for ultra-local real estate leads leans heavily in favor of YOU over Trulia, Zillow, Realtor.com and the rest? Did you know that you can beat them out in the competition for top SEO placement for some of the highest-return keywords? We work with brokers, agents and companies around the US to drive stronger real estate leads and online marketing. The discussion we have daily with clients is all about owning the ultra-local marketing strategy over the broad blanket strategy. Bottom line is, if you are serious about being a leader in your market, you have to lead out in the ultra-local marketing game. Since real estate leads and the marketing competition is all focused ultra-local, you know that if you can refine your marketing strategy around identifying, being recognized as the source for and being the source for sharing local information, you'll find increased lead quantity and quality. If you are looking to own your market locally, and you are committed to doing it online, here are some keys you can't miss: 1. Social is a Key Direct and Indirect Real Estate Lead Driver Social media is this thing that we have all been talking about for years, but a big question remains for many real estate professionals on how to really leverage social in a way that drives ROI. When social media is leveraged with a strong ultra-local lean, it becomes a powerful source of interaction and connection for locals that are in your sphere of influence. For example, if you have 200 Facebook friends and you can share a bit of information or experience about the local market, you are likely to get some response, likes, or engagement (think of each like as exposure to 100-200 more people, since each person's like will be automatically be shared with all of their Facebook friends).
MORE >
How to Get Your Business in Google's "7-Pack"
MORE >
How to Generate More Real Estate Leads
Consumers now have many options for exploring real estate listings online. To compete in this market and acquire new leads, it's critical to have an effective lead acquisition and nurturing strategy. In this article, we'll review methods for acquiring new real estate leads to help you grow your business. Some of these methods are simple while others will require more planning and follow-through, but they can all help you acquire more leads. We'll talk about best practices for nurturing your leads in a future article. Website Optimization Does your website need an overhaul? An optimized website will engage buyers and sellers and convert more of your visitors to leads. Website optimizations will generally fall into two categories: aesthetics and content. Website Aesthetics Consumers form an opinion about your website in a fraction of a second. The following key points can make a dramatic improvement in how well your site engages consumers: Professional, uncluttered look and feel Quick loading time Friendly user experience with simple navigation Ask your family, friends and colleagues for their honest assessment and make adjustments if needed. Your business depends on it!
MORE >
5 Smart Strategies for Real Estate SEO
MORE >
The Best Worst Sales Call I Ever Received
Here's the scene: I'm driving home in my car after showing houses, and my phone rings. It's an out-of-state number, not atypical since I regularly get calls from home owners wanting to move to the Phoenix area. So I answer my phone and it's a sales call. Ugh. I'm almost never rude to sales representatives calling because I've done my fair share of cold calls, mostly when I worked in commercial real estate. I listened to his sales pitch. He's trying to sell me the number one spot on Bing.com for "new homes in Chandler AZ." I ask several questions and being polite I ask if I can call him back. He says, "No, I can't take incoming calls," and he's really pushing the "I can get you the top spot on Bing for $99." I end up hanging up after a while. Thank goodness this sales representative called me because it gave me keywords for my next blog post. I've been writing more articles about Chandler, Ariz. My office is in Chandler and I'm active with the Chandler Chamber of Commerce (which is the third largest Chamber in Arizona). I often struggle to find new article ideas, so this was a great help. Here's what I did: 1. I Googled "new homes in chandler AZ" to see who was on page one of Google's results. They were all big companies, mostly home builders. So my initial thought was, I can't beat out these big websites with a blog post. 2. "No Video?!?" I noticed there were no YouTube posts that popped up. Google loves to add YouTube videos to the first page of its results. Google owns YouTube, and if there are applicable videos (they have to include the keywords), they will be front-and-center in Google's search results.
MORE >
How To Optimize Your Website for Google
MORE >
Make Google Happy by Tackling Local SEO
Search engine optimization is complicated and tedious. The last thing you want to hear is that you need to do more of it. But the fact is, local search is vital to your success as a real estate agent. According to the National Association of REALTORS®'s recent Digital House Hunt study, "69 percent of home shoppers who take action on a real estate brand website begin their research with a local term, i.e. 'Houston homes for sale,' on a search engine." In other words, around seven out of 10 buyer leads that come from your website started with local search. Let's assume all real estate websites in your target area generated 1,000 leads last month. Of these 1,000 leads, 690 came from local searches. This breakdown from Search Engine Watch illustrates how a company's search ranking affects traffic: If your company ends up in the very first spot in someone's search results, you end up with 33 percent of the web traffic. The company beneath you gets around 18 percent of the traffic. The people in position no. 3 get 11 percent, and those who rank fourth tend to get 8 percent. Based on our hypothetical scenario of 1,000 leads, if you don't rank in the top four positions, you potentially miss out on 483 local-search leads — nearly half of all potential website leads in your area. Do I have your attention now?
MORE >
5 Basic But Effective SEO Tips to Drive More Traffic to Your Website
MORE >
How to Use Google Alerts to Monitor Your Listings Online
Real estate agents invest in a lot of tools that promise to catapult their listings to the top of search results. But how close do your single property websites, virtual tours, IDX listing detail pages, etc. actually get to the top? One way to find out is to set up Google Alerts for each of your active listings. Here's how. Using Google Alerts to Measure SEO You can track anything on Google Alerts--a name, a phrase. When you set an alert up, you're able to monitor, via email or RSS feed, each new online mention of that name or phrase. For monitoring listings, this will be the property address. Try setting up alerts for variations of the address--street, city, state; street and city; street and zip code, etc. Do this as soon as you get a listing--that way, you can see where alerts originate from first. If your broker or MLS syndicates to one of the big portals, their property details page will likely be the first alert you'll receive. Part of that depends on how fast listing data is transmitted. The other part depends on the SEO of those pages. Web pages with poor SEO will take longer to show up--sometimes days or even weeks--or may not show up at all. Let's imagine that you're paying for, say, a virtual tour solution and you're wondering if it's a good investment. Set up a Google alert to measure how long it takes for you to receive a notification of the tour's web or YouTube address. If you receive an alert soon after setting up and publishing a virtual tour, it's safe to say the SEO is good. If it takes longer than a day or two, that's a signal to evaluate whether or not you're getting a good ROI from that solution. When available, use the solution's onboard analytics to deepen your inquiry.
MORE >
Top 10 SEO Strategies & Tips for Realtors®
MORE >
Google Trends in Real Estate Digital Marketing
What is Google Trends? Even many digital marketers aren't too familiar with Google Trends. Google Trends, formerly "Google Insights for Search," allows users to see the latest and hottest topics that people are currently searching for. Additionally, and more importantly for the advertiser, Google provides access to historical search data collected since 2004! Google Trends is a free tool for any user available at http://www.google.com/trends/. At the moment of writing this article, the Google Trends homepage shows me that the Galaxy S5 and The Voice are "Trending Now" and what states search for LeBron James the most. While that may be interesting to some, how does this help the advertiser? In a recent Google Partner discussion from February 12, 2014, Google showcased some of Google Trends' "cool little features," with more forthcoming. We can see that information presented by Google Trends may be amusing or "cool," but does Google Trends have any use for the advertiser or real estate digital marketing analyst? It certainly does! Application for The Real Estate Agent The most beneficial feature for the advertiser is the Search Term Comparison Tool, in which one can see the interest over time in a search term. Let's explore how this is useful for the real estate agent and digital marketing analyst using a sample search term of "Atlanta Homes for Sale."
MORE >
The 5 WORST Real Estate SEO Practices
MORE >
Improve Your SEO IQ
If you are like most real estate professionals, you have probably invested a substantial amount of time and money on your website. You've spent time making sure you are best represented, picked out just the right functionalities, purchased the perfect domain and revised the copy to best communicate who you are and what you do. But unless potential clients can find your site when conducting a search online, that investment is pretty useless. Search Engine Optimization, or SEO, gets a lot of buzz in the realm of online marketing. More people visit sites via a search engine – Google or Yahoo or the like – than type in a specific web address, often even if they already know what site they want to visit. In fact, real estate related searches on Google have grown 253% over the past four years! Whether a potential lead is broadly searching for real estate, or specifically for an agent or company, you want your website to be at the top of the list of search results. On a results page, the top item usually gets the most clicks. Search engines zealously guard the algorithms they use to generate search results, and those algorithms are constantly updated, so there is no guaranteed method for sending your website to the top of the results heap. But there are ways to enhance your site's SEO. Here are some recognized methods for improving your search engine optimization: Embed Links Linking back to your website on sites outside of your website enriches your company's site to a search bot, so inbound links can boost your SEO. A few ideas: Comment on other site's blogs with links to your own site. Link exchange with other bloggers. Add a link to pertinent sites on your blog, and ask those sites to reciprocate by adding your link to their blogs. Include links in your social media posts.
MORE >
New Google SEO World
MORE >
What’s the Deal With Landing Pages?
As a real estate agent, home buyers are coming to you as the end-all-be-all source of information on a specific area. Okay, not exactly, but what if you served as a person with endless knowledge of a city, county, region or state? First-time home buyers and buyers from out-of-state are carefully planning the best neighborhood to find a home that will suit their lifestyle, personality, budget and future goals. It's your job to provide them with enough useful information so they can rest easy knowing they've made the correct decision. This is where landing pages can benefit you, the real estate agent, greatly. Landing pages or community pages give potential leads the ins and outs of a community. This can include the average cost of living, annual events, walkability score, community amenities, job market conditions, proximity to major metropolitan areas, parks and recreation information, and more. Why should I have landing pages? Not only do landing pages show that you are the expert, they help to improve search engine rankings. Landing pages allow you to create keyword-focused content that can easily be linked to other pieces of content on your page, such as blog posts. Landing pages allow you to capture leads with compelling copy, which should be supplemented with a call-to-action and an option for visitors to offer you some personal information regarding their home search.
MORE >
Meta Data Matters!
MORE >
ActiveRain Has Moved: Why You Should Care
Blogging is a real estate strategy that started around 2004 and picked up steam in 2006. Rather than agents purchasing blog frameworks and having custom blog sites built, many choose to join real estate specific blog networks like ActiveRain. ActiveRain was aligned for a short time with MOVE, operators of Realtor.com, which led to a lawsuit. After that, the company became a wholly owned subsidiary of Market Leader. When Trulia completed the acquisition for Market Leader, ActiveRain came along with it. Today, Trulia announced that ActiveRain is now being rolled under the Trulia domain name as a subdomain – activerain.trulia.com. This is good news for a variety of reasons. First, one of the benefits of blogging is search engine optimization. It is very difficult for agents to get good SEO that allows consumers to visit their website. ActiveRain helps with that. You will find that a post on ActiveRain is often ranked higher than the same post on an agent’s website or blog. That is the benefit of being a blog of blogs – all of the agents in the ActiveRain network help each other out by blogging under the same network. Combining the excellent SEO of ActiveRain with the SEO power of Trulia will benefit both sites.
MORE >
Marketing Your Real Estate Business with Social Search Optimization (SSO)
MORE >
5 Easy Ways You Can Improve Your SEO
For those of you who are taking on the role of creating and managing your website and the content on it, there are a few important things you must think about. For instance, what is the goal of your website? How is the user experience on your website? How are people getting to your website? If you have ever searched for something online, then you know how a search engine works for a user. You type something that you want more information about into the search engine, and then a list of likely candidates populates in the results. More often than not, you find yourself clicking on the first few sites. It's pretty valuable real estate to have (pun intended). In this article, you will learn five easy ways you can improve your SEO, start moving up the ranks, and dominate your local real estate search. Sign Up For Webmaster Tools There are some great and, better yet, FREE webmaster tools available on the Internet. These webmaster tools are created to help you gain information about the performance of your site. I suggest Google's Webmaster Tool. It will tell you if there are any crawl errors, if your site is up to speed, how often outside sources are linking to your site, and how your site performs in search (and so much more).
MORE >
Three Simple Steps to Boost Your SEO
MORE >
Getting Started with SEO: 3 Questions to Ask
Meta tags, backlinks, keywords, friendly URLs. With terms like these, it's no wonder newcomers can be intimidated by Search Engine Optimization (SEO). Thankfully, making your website SEO friendly is a lot easier than it sounds. Not sure where to begin? Ask yourself these three easy questions to start improving your search engine rankings. 1. What are consumers in my area searching for? Before you can optimize your site for search engines, you have to know what real estate consumers are looking for. Studies show that the most frequent search terms are "[City name] homes for sale" and "[City name] real estate" and, on a listing level, the property address (123 Main St, for example). This can vary, though. Maybe people in your area prefer to add a state abbreviation to their search--e.g., Boston MA real estate. By using the Google Keywords Tool, you can find out exactly what terms are being used. Just type "[City] real estate" in the Word or Phrase box and Google will show you how often that term and related ones are being searched for.
MORE >
There's Blogging, and There's Blogging for Leads
MORE >
The Value of Mobile-optimized Single Property Websites
This post comes to us from the Sign Rider Store blog: More leads and less time on market. As agents, you leverage various tools and strategies to accomplish these objectives, though picking the right tools can often be a challenge. So what should you be doing to remain current and competitive? You may have heard the term "single property website," but you're not exactly sure how this solution differs from traditional IDX and listing services. We'll describe why single property websites are receiving more attention than ever before, and how you can easily include them as part of your marketing initiatives. As the name implies, a single property website features one property that is not linked to others, creating a sense of exclusivity. Depending on the solution, your property may even have its own top-level domain name. This alone will impress your seller. Here are some added benefits. SEO - Each single property website allows you to link buyers back to your personal or brokerage website. Inbound links and increased traffic positively impact SEO.
MORE >
Organic Traffic Isn’t Free: Beginner SEO Tips for Agents
MORE >
5 Things You Can Do to Improve Your Search Engine Rankings Right Now!
It can be difficult to know where to start with SEO. But, higher rankings almost always translate into more business, it's important to start somewhere! Here are five things you can start working on to improve your rankings. 1. Optimize Your Title Tags, but Do It Strategically. The title tag of a page is the single most important on-site factor in getting that page to rank well for your targeted keywords. So, your keywords need to be in the title tags of your site. One thing to keep in mind when optimizing your title tags, though, is that you only want each keyword to appear in one title tag (and taking it further, only be targeted on one page.) If, for example, your main keyword is "Pittsburgh real estate agent," you only want to optimize one page's title tag for that phrase. Having many pages on your site with the same keyword causes internal competition. Instead, you want to concentrate your targeting of a keyword to a single page. 2. Create Landing Pages for Neighborhoods and Towns One concept that isn't necessarily intuitive when first learning about SEO is that you want different pages to rank for different keywords. A common assumption is that Google will always display your homepage in search results. But, you can only target a few keywords per page so you should try to group keywords logically into multiple landing pages.
MORE >
Google's SEO plans for your real estate website
MORE >
Pump Up Your Sales with New Twists
Have you noticed that business today is facing a bit of a challenge? With costs of doing business changing, today's large and small businesses are overwhelmed, overloaded and stressed to find new ways to save money, time and streamline. If you are struggling to figure out what to do and are looking to pump up your real estate sales, here are a few key activities that can help you take action: Amp up your attitude Change opens the door to look for more creative solutions, so focus on how to enthusiastically embrace new innovative approaches to what appear to be obstacles. Begin with identifying the possible positive outcomes that spur creativity. Every change reveals new opportunities that would ordinarily be lost in the mundane and routine! Investigate options When markets get tough, the tough go back to basics, get creative and become intensely focused in every aspect of how their business functions to discover new ways to deliver their products and services. When sales stall--redesign, rework and reignite new processes in how you deliver those services and the experience of your customers to pump up and refresh your service model. Look at how strategic partnerships can expand your service options. Change is a great motivator to turn up the heat and initiate new relationships and pursue new solutions. See: Mike White on how to create strategic partnerships that pay
MORE >
SEO Tips for Real Estate Agents
MORE >
SEO Gold VS. Keyword Spam
Years ago, it was common practice to cram as many keywords into a website as humanly possible. The more keywords resulted in a higher ranking on search engines. The problem with this was that many top ranked websites had little to no valuable content for the web user. As a result, these websites would seldom get return traffic. So, the search engine that was meant to put the most valuable websites on the top of the results page was failing to do its job. Well, not anymore! These days search engines are smarter and better at sifting through the keyword dense junk to find the truly valuable content. Now if you want to rank high you have to cater to the web user, NOT the search engines. Because what the search engines do, really, is cater to web users. So if YOU cater to web users and the search engines cater to web users, then it would only make sense that your website would rank higher. How to avoid keyword spam Having keywords on your website is not a bad thing, actually it's a very important part of good SEO, but those keywords are meaningless without good quality original content to back them up! There's no formula for how many keywords you should have or what the limit is. Instead of focusing on quantity, focus on quality.
MORE >
Social + SEO: Content Formatting
MORE >
10 Simple Ways to Boost your Real Estate Website Ranking
Guest contributor Properties Online says: Optimize your search engine website ranking results with these 10 straightforward tips: 1. Start with an overall online marketing strategy. Consistency is key across all your online branding and communications. Links from your website to your blog to your Facebook page and beyond are important connectors. Beginning with a blueprint that covers the where, how and why is of instant benefit. 2. Keyword like you mean it. This cannot be stressed enough. The three to five keywords you choose for your website must be utilized across all web mediums. Don't overdo it and water down your site. Focus on two keywords per web page, max, and stay on top of your keywords through analytics to make sure they're working for you. The web is not stagnant, and you can't be either. 3. Use Google to your full advantage. Claim your office on Google Places. Create (and use!) a Google+ page. Install Google Analytics, review the data and make the necessary changes to your website to better your results and conversions. It's all free. 4. Web users are visual. Smart use of photos and videos will go a long way. Make you're your branded YouTube channel directs viewers back to your website, and make good use of tags and descriptions. Videos and photos should be uploaded to your computer under relevant file names that include your keywords and descriptive words. When uploading photos to your website, be sure to use keywords in the ALT tags and descriptions. Go one step further and upload your photos to photo sharing websites, and be sure they're keyworded, tagged, well described and include a link back to your real estate website.
MORE >
Top 5 ESSENTIAL Real Estate Online Marketing Practices
MORE >
Your Website – The Online Version of You
There is a lot of talk about the search engine optimization strategies that will get you better ranking in the search results. What we need to consider is a statement that you will find written all over the Google support pages: "Create a useful, information-rich site, and write pages that clearly and accurately describe your content."  While this statement can be taken a few different ways, let's examine the purpose of your real estate website: to get people to use your services to buy and or sell properties. According to NAR's 2012 profile of home buyers and home sellers, 90% of home buyers used the internet in their home search. When looking at the buyers under the age of 40, this number is 96%, which is a good indication that we should expect this number to rise. So when taking Google's directions, your prospective client's typical behaviour and your goals into consideration, what is it that your website should be? That's simple; it should be an online representation of you. This is going to be the same if you are a single agent, a team of agents or a brokerage. To accomplish this you should ask yourself some basic questions.
MORE >
SEO for Real Estate Takes Time
MORE >
You Can Beat Zillow, Trulia, and Realtor.com
This article comes to us from BrokerageU: As countless REALTORS® discover the benefits of search engine optimization for their websites and coupled with the rise of the nationwide sites like Zillow and Trulia, Realtor.com and the franchise companies, the competitive abilities of the individual agent become diminished. I've seen quite a few conversations lately in the real estate specific Facebook groups about whether agents should even try to compete with these guys. Do they even have a chance? There are some convinced they do not. (If the Facebook link doesn't work, let me know in the comments below and I'll invite you to the Facebook Group.) Agents: You can compete with Zillow, Trulia, and Realtor.com It all starts with the basics of SEO. Working regularly on these items alone will be a huge jump in what you are able to achieve since so few agents even know where to start. The first steps are to set up sitemaps, regularly monitor your analytics, carefully figure out the keywords you want to concentrate on, set a strategy for your titles and descriptions, and then execute. It's about setting a calendar to write at least once a week, or hiring a team to write your real estate blog posts for you (P.S. Make sure they are 100% custom and not "spun," or pushed to hundreds of other sites). Great website vendors will handle most of this for you.
MORE >
Friday Freebie: Website Evaluation from Dynamic Page Solutions
MORE >
Turn on the SEO Afterburner for Your Real Estate Videos
Just like your blog posts and the pages on your website, the videos on your website require a thought out, well-crafted SEO plan. Today, I thought I would give you a few tips to consider, when crafting your own SEO plan, as well as a quick rundown on my favorite WordPress plugin you can use to help you with the optimization of your real estate videos on your website. Tip #1: Keywords - start with the basics This is a no-brainer, right? You'd be surprised, but researching popular keywords is something we consistently see REALTORS® overlook when they are putting video content on their real estate website. Above, you can see some keywords that REALTORS® use to end up on our website. Google Analytics is an awesome tool to do some detailed research on what keywords people are using to get to your website (If you don't have Google Analytics on your website, SHAME ON YOU! Get it installed). Using this information, you can make an informed decision on keywords to use for your existing video content. Even better, your list of keywords may even expose terms that come up frequently, that you don't have much content yet for those keywords. You can remedy that problem by beefing up your content in those areas.
MORE >
How to Write Engaging Content for Search Engines
MORE >
SEO Battles With Big Real Estate Websites? Kill Them With Local Niche Content.
When I meet with a REALTOR® about doing a new real estate website for them, we always start out by discussing what their primary objectives are and what is making them want to switch their site up. The first thing I am always told is, "I want to show up first on Google rankings for my marketplace." When I ask the REALTOR® to be more specific, they will say something to the effect of, "When someone types in (Fill in the city) real estate listings, I want to be the first choice." This opens up dialogue for a very meaningful exercise. The purpose of this exercise is to demonstrate that it is nearly impossible to compete with the Zillows, Trulias and big box brokerages of the world when it comes to vague (e.g. citywide) search terms. BUT, if you strategically put niche-specific, local content into your website, you can compete with these companies on levels they simply cannot compete with. The Problem: For this exercise, let's assume that your marketplace is Menlo Park, California. If you do a quick Google search for Menlo Park Real Estate Listings, you'll see that the top two results, of course, are Trulia and Zillow. The fact is that you cannot compete with these companies on the broad spectrum. They aggregate TONS of data on their websites, have links to every listing imaginable and have become SEO powerhouses.
MORE >
Real Estate SEO is Dead and other Internet Misnomers of 2012
MORE >
Should I Get a New Domain Name for My New Real Estate Website?
In short, no. This is a question that comes up quite frequently with clients moving their web presence. When you have an existing site on another host, you run the risk of shooting yourself in the foot when it comes to SEO. Your existing site already ranks in the search engines, but launching a second domain to target the same search keywords serves to weaken both websites. The issue is that your existing site already has sites linking to it, whereas the new site doesn't. By starting a second site and promoting it, you're taking your marketing push away from the original domain, lessening the impact of your efforts. Having multiple sites can be confusing for you to manage, as well as to market to consumers. The last thing you want to do is confuse your potential customers as to which website they should be accessing to get current information. While there are certain cases where a new domain name might be the right choice, the odds that a new domain name will rank in the search engines right away for competitive keywords are pretty slim. New domain names can work when there is a specific marketing push to promote them, but getting organic search engine traffic right away is pretty unlikely.
MORE >
The HomeFinder.com Agent Makeover Teaches Agents How to Revamp Their Business
MORE >
3 Simple Steps to Better SEO
Meta tags, backlinks, keywords, friendly URLs. With terms like these, it's no wonder newcomers can be intimidated by Search Engine Optimization (SEO). Thankfully, making your website SEO friendly is a lot easier than it sounds. In a video released by HomeFinder.com, CEO Doug Breaker outlined three simple steps that will improve your search engine rankings. Step 1: Find Out What People Want Before you can optimize your site for search engines, you have to know what real estate consumers are looking for. According to HomeFinder, the most frequent search terms are "[City name] homes for sale" and "[City name] real estate" and, on a listing level, by property address (123 Main St, for example). This can vary, however. Perhaps people in your area prefer to add a state abbreviation to their search--e.g., Boston MA real estate. By using the Google Keywords Tool, you can find out exactly what terms are being used. Just type "[City] real estate" in the Word or Phrase box and Google will show you how often that term and related ones are being searched for.
MORE >
Who is King of the Castle?
MORE >
How Single Property Websites Benefit the Seller and YOU
HomeFinder.com recently released a series of terrific videos on real estate marketing. One, in particular, on the benefits of single property websites, caught our eye. We knew our readers could benefit from the video's great information, so we diligently took notes and have summarized it here. To view the full video, visit HomeFinder's blog. Why Clients Love Single Property Websites As an agent, you probably spend a lot of time promoting your business. You likely have an agent website, social media profiles, and maybe even a blog. In today's digital world, it's very likely that your online efforts have helped potential clients find you. But once they've found you, sellers want to know one thing--that you, their agent, are dedicated to promoting and selling their home. By being all about the listing, a single property website does just that. In addition to basic details like price and square footage, you can display photos, virtual tours, open house times, and more. A single property website should be a thorough information source for the home and its surrounding community. A single property website can be a great way to win a listing, too. Imagine how impressed sellers will be when you tell them that you've created a site that's all about their property!
MORE >
If you’re Ignoring Google+ Wear a Helmet in 2013
MORE >
An SEO Strategy That Pays Back
Guest contributor Delta Media Group says: With so many 'voices' out there, how are real estate companies supposed to know who to listen to and what to believe when it comes to their websites and online placement (aka Search Engine Optimization)? You would think that some of the sources who tout themselves as SEO experts should have the best interests of these companies at heart. I'm here to let you know that they usually do not! With doing so many websites around the country, I think we've seen just about everything and heard just about everything as well. We see real estate companies receiving 'advice' on how they should handle customers and what should be emailed to them. We see 'advice' telling real estate companies how to handle data feeds and where to link the traffic. Well, here is some free advice that, if listened to, can generate your company millions of dollars in transactions. All links must link back to YOUR site You can not compromise on the fact that every link from all possible sources must link back to your website. This includes links from any portal, links from any emails. All traffic! While there may not be any link value and while search engines may not be able to follow some of these links, it is well known that search engines do favor sites that get more traffic. There is no way you should ever link any visitor to any website other than your primary website.
MORE >
7 Ways To Instantly and Greatly Improve Your Real Estate Blog
MORE >
99 Problems, but a Niche Ain’t One
99 Problems, but a niche ain't one. If you having SEO problems, I feel bad for you, son, I got 99 problems, but a niche ain't one. (With apologies to Jay-Z) So often when I hear real estate agents complain about their lack of leads or lack of web presence, I try to explain to them that it might be a lack of focus that is keeping them from success. It's so much easier to be a big fish in a small pond than vice versa. Are you a beginning real estate blogger trying to figure out how you will compete with the budgets of Zillow, Trulia or REALTOR.com? Washington State real estate brings 395 MILLION results on Google, and Seattle real estate, 174 million. A bigger city like Chicago brings 450 million results for the term Chicago real estate. These are horrible odds. Unfortunately, I hear of agents who actually try and service an area that size. If you serve five counties, four congressional districts and three area codes, I would argue that you aren't a "local expert" in much of anything.
MORE >
How Your Google Results Affect Your Real Estate Brand
MORE >
Real estate SEO can hurt as much as help
Guest contributor Delta Media Group says: Search engine optimization can be pretty confusing stuff. And while there's no shortage of speakers and trainers looking to help you understand it, there can be a shortage of great info going around. It's not that SEO professionals aren't knowledgeable on what they do. But search engines are quickly changing, and what you previously thought to be a good SEO practice might now be an action that is getting your website penalized. Google took large steps over the past 18 months with the Panda and Penguin updates. The former targets low quality websites and "thin" content. The latter targets Web spam factors, like content spinning, keyword stuffing, unnatural links and more.
MORE >
Backlinks 101 for Real Estate SEO
MORE >
5 Top SEO Tips for Real Estate
"Search engine optimization" (or "SEO") is a phrase that can strike fear into the heart of even the most tech-savvy real estate professional. That's why we're always on the lookout for resources that boil down this important concept to its most essential points. We discovered one such resource in the Tribus whitepaper, "Search Engine Optimization: Top Ten Tips for Real Estate Professionals." We're going to share five of their tips here; the full whitepaper can be downloaded for free at TribusGroup.com. 1) Domain Name Tribus explains that a best practice is to include a geographic modifier in your domain name, rather than your own name or the name of your business. Your own name and the name of your business are, most likely, unique enough that the many times you mention them on your website are going to be enough to make you rank for them. After all, Tribus argues, "Why not go after traffic that isn't looking for you specifically, but is looking for answers about a particular area?" 2) Meta Description Meta data for a webpage is information included in the code that does NOT appear on the actual page. Search engines read and index this information – but people visiting your site will not see it. The "meta description" is one of the fields included in a webpage's meta data and should provide a very brief overview of what will be found on the page. According to Tribus, "The description should be a short executive summary of what is written in the post, rather than a selection of content copied over." Also, "make sure you use many of the keywords people would search to find your post if they were interested in your subject."
MORE >
July Blogging Plan: 10 Topic Ideas
MORE >
Real Estate Website Feeling a Bit Sluggish? Put Some Gas In the Tank and Rev Up Your Google Search Results!
It's agreed that real estate agents always want as much real estate website traffic and as many leads as possible. Do you already have a Dynamic Page Solutions real estate website? You already have the most powerful technology in the industry! And there are still many things you can do to give your website that extra kick and help to boost it even further up in the search engines. Remember that over 90% of all people searching for homes begin their search on the Internet, so a real estate agent or broker simply cannot afford to sit back and ignore their website. With just a small time investment each day, you can assist your real estate website in achieving star status in the search engines. First and foremost, one of the most important things you can do to help your DPS website is to have strong content on each of your topic pages. Use strong and relevant keywords and no matter what, don't copy and paste content from anywhere else on the Web. Your website is your voice! Make your content as unique and special as the towns and communities in which you sell.
MORE >
Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 2
MORE >
Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 1
Let me first clarify the title of this post. It could have just as easily included: Movie Websites, Sports Websites, Fashion Websites, Food Websites, and just about any other kind of information site on the internet. To understand where I am going with this, let me explain what Google's Knowledge Graph actually is. Since they were created (at least going back to the mid 1990s), search engines have tried to match your search query words to words on web pages. When Alta Vista, early Yahoo, et al tried to do this, their systems were almost immediately--and easily--'gamed.'
MORE >
Four Easy Ways Social Media Can Improve Your SEO
MORE >
Keyword Research: The Wrong Way And The Right Way - Part 2
This is Part Two of an article on SEO keyword research. To read the first part, click here. The RIGHT WAY To Do Keyword Research 1. Use ONLY the exact match option in the Google Keyword tool. Notice below how many results the tool is now showing for my phrase. Although 12,100 is much smaller than 110,000, it is the only number that matters when the objective is to optimize for 'San Diego Real Estate.'
MORE >
Keyword Research: The Wrong Way And The Right Way - Part 1
MORE >
Google’s Top 4 Search Engine Changes & Why Every Real Estate Agent Should Care
In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally becoming Internet savvy in their marketing efforts. While being an expert on search engines isn’t attractive to many people, developing an overall strategy to win search engine placement on the web is now critical and should be a cornerstone in promoting your personal or professional brand and generating a steady source of ongoing leads. Organic search engine placement is a powerful way to gain dominance over your competitors in the single largest area where your customers are initiating the process on which home to buy or sell and deciding which agent to hire. Understanding the basic principles behind how search engines work TODAY can take you a long way in your online marketing efforts, primarily because you won’t be chasing trends that have already been debunked or devalued. People who work in the search engine optimization industry basically have a place in business, because search engine algorithms change frequently and have a direct impact on how your web pages rank for money making keywords. Being proactive and making changes in how you optimize, design and create content around a web page in alignment with algorithm changes can really make a difference between transactions and no transactions. In the past year, Google has made some changes that have a far reaching impact on search. Let’s take a look at some of the most critical of these and go over some of the steps you can take to make the most of new opportunities and changes that can be made to mitigate negative results. April 11, 2011 – Global release of site quality algorithm known as “Panda.” If you haven’t heard about this, you really need to read on. This algorithm change was meant to weed out the overabundance of low quality, low content web pages in Google’s index and a ton of sites took a big hit on this, even those whose webmasters perceived their content to be high quality and high value for the public.
MORE >
A Simple Blogging SEO Checklist
MORE >
How To Use Video SEO For Your Real Estate Blog
Though shooting and publishing videos on the web has been child’s play for years now, getting those videos to rank high in search still seems to frustrating most. We reach into the mail sack once again today to answer a frequently asked viewer question. “How do I decide if a piece of content should be in video or written format?” Should that first time home buyer tip be a video or a bullet point post? That neighborhood tour should be a video, right? So, which format is best and how can you get the most out of each post?
MORE >
5 Rules for Image SEO
MORE >
3 Guidelines to Assess Your Competitors’ Websites
When you look at a competitor’s site, wouldn’t it be nice to be able to quickly assess how they “stack up” when compared to your website? By following a few guidelines, you can accomplish this and, more importantly, pinpoint areas you can improve – ensuring that your site rises above theirs. 1. What is their competition like? To develop a real understanding of anything, it’s important to put it into context. Your competitors’ websites must be put into the context of their competitors (many of whom you will have in common). To get started, you can see how many sites – and which sites – have the same key phrase in the title. Visit Google.com. Search for : intitle:“main keyword phrase” (i.e. intitle:“real estate san francisco”).
MORE >
What is Long Tail and Why Should I Care?
MORE >
Three Mysteries of Highly Successful Agents
Working with tens of thousands of brokers, agents and their associations each day, we come across a few success stories. Over time, common denominators reveal habits and secrets of some of the most successful REALTORS®. While attitude has a lot to do with success, there are many tangible ideas and tools virtually anyone can take advantage of. As you will quickly realize, hardly any of those ‘revealed’ in this article are secrets or mysteries. The real secret lies in the ability to take action and apply the ideas, rather than in the knowledge itself. Here are three ideas.
MORE >