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10 SEO Hacks for Your Real Estate Website
No matter where you're based or what your specialty is, most of your future real estate clients will find you online. Search Engine Optimization – usually called SEO – makes the difference in whether they discover you or a competitor with comparable offerings. SEO is a series of techniques combining best practices in digital marketing and website design. It has two main purposes:
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How to Get More Reviews and Boost Your Google Reputation
No doubt you've used online reviews to make shopping and dining choices before. Consumers similarly beeline to the internet when they start thinking about buying or selling, so agents should always be thinking about how to get more reviews. An impressive 86% of consumers read online reviews before choosing a business, and 91% trust online reviews as much as referrals from friends. A recent J.D. Power study found that first-time buyers and sellers actually valued reputation — read: online reviews — more than the referrals they got.
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The Ways Virtual Tours Improve SEO Strategy
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The Ultimate Guide to Real Estate Keywords
There's no doubt that online search is one of the most important tools for helping prospects find your real estate business. According to the National Association of REALTORS, 50 percent of real estate customers find the home they eventually buy through online search, and plenty more use search to identify the real estate agent who helps them find the right home. So it's important to make your website as search engine-friendly as possible—which starts with using the right real estate keywords. Today, we're going to take a closer look at what real estate keywords are, how they work, and what you can do to leverage the power of keywords for your real estate website.
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Resources for Your Real Estate SEO Toolbox
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Do This One Thing to Increase Your Google Results!
Most real estate agents would love to be ranked higher in a Google search. But unless an agent spends a lot of money on Google advertising or invests major dollars regularly in Search Engine Optimization (SEO), landing in a Google search "above the fold" -- the first part of a screen before you scroll -- is unlikely. Unless you take advantage of one opportunity that Google is offering every real estate agent today. That opportunity is Google My Business. Google My Business is a powerful visual listing that displays at the top right of a Google search when someone is looking for you by your name and occupation. If potential clients are near you and are searching for a real estate agent nearby, your listing may be included higher in their Google search as part of Google Places, which also shows a Google map of local agent office locations. Because of its prominent placement in search results, a Google My Business listing can deliver some of the best search placements there are for a small business. Most importantly, it allows you to connect with potential clients faster. Google My Business features your office hours, address, contact information, photos of your business and office that you have uploaded, and a screenshot of a Google map of your business location that is hot linked to an interactive Google Map for directions to your office. It even displays your client reviews and your overall Google client rating. Best of all, your Google My Business listing doesn't cost you one dime – other than your time to create your business listing and keep it fresh. You can set your free Google My Business account by going to this link: google.com/business. Advantages for Agents When a client searches for your name as a real estate agent, your Google My Business listing will be displayed at the top of the right side of the Google search. Anyone who lives near your office—or is nearby—and searches "real estate agents near me" could also see your Google listing in their search results. Your office will also appear on Google Maps searches. Google My Business is dynamic, which means you can add to it. You keep it updated with new photos, videos and encourage your clients to add reviews. By doing this, your Google My Business listing will increase your authenticity as a real estate expert for your area in Google's view. As a result, your search results ranking by Google will also improve over time. With Google My Business, you don't even need a website because it's an independent listing and contains all your business information: address and contact information, including your phone. If you have a website, of course it includes that too. When a client or potential client searches for you and ends up finding you through your Google My Business listing, you have accomplished something else: You've connected with them in the way that they want to be connected, giving them just the right amount of information they are seeking. They don't need to see your entire website. They just may need directions to your office or your phone number to give you a call. That's what makes Google My Business unique. Google My Business Tips for Agents Add Photos: When setting up your Google My Business listing, don't forget to add photos. An exterior picture of your office location is important, as it can help your clients find your location. Remember, a lot of people will be using Google My Business to find your office. Having a visual picture of the building they are looking for will help them find you faster. Encourage Client Reviews: After every transaction, send your customers an email thanking them for their business and ask for a little help. Explain that a quick review on Google – the most powerful search engine in the world – will help tell others about your service. Provide them a link for a Google review. It's easy to do and that review will be added to your Google My Business listing. Remember, the more reviews you get, and the more current your reviews are, the more Google is likely to push your search ranking higher when people are searching for real estate agents in your area. One extra perk: Google notifies you every time someone completes a review on your Google My Business listing. Keep your listing fresh: If you decorate your office for a holiday, or have a promotion or event scheduled, post a new photo to keep your content fresh in your Google My Business listing. If you are involved in a community activity, for example, and are collecting items at your office, post a photo or sign related to that event as well. Fresh content works for Google My Business too. One more perk: even though the listing is free, Google will provide you with reports on how well your listing is performing—at no charge. That's right, you can see what most people are interested in and the actions they took, from how many people clicked on your phone number from their smartphone to call you, to how many used the directions button to find your office through Google Maps. Again, even the Google reports you receive are 100 percent free, so there's absolutely no reason every agent shouldn't sign up for their own Google My Business account. Remember that Tech Helpline can help you understand better how Google My Business works. They can also help you optimize your photos for faster uploads or answer any of your tech questions. Give Tech Helpline a call today. Don't have Tech Helpline support? Ask your state or local REALTOR® association for it! Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.    
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Google Flags Websites that Are Not HTTPS as Not Secure
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3 Key Ways to Rank Higher on Google
As a real estate agent, having a Google business profile is crucial to growing and sustaining your business. People are almost three times more likely to consider your business reputable if it has a complete Google business profile. A Google business profile appears next to Google search results when someone searches your name or keywords associated with you. It has your business information, photos and reviews. It's important because Google is the first place where potential buyers and sellers will go — even if they get your name as a referral — to see if you're reputable.
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Google My Business Benefits for Real Estate Agents
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How to Do Keyword Research for Your Real Estate Website
Search engine optimization (SEO) is a powerful tool for helping prospects find your real estate website and the content that you create. Many factors go into successful SEO, and keyword research certainly ranks near the top of the list. Understanding what types of keywords your audience likes, how to find new keywords, and how to integrate keywords into your real estate content will help you take your marketing to the next level. Let's take a closer look at how to do real estate keyword research, and put your new keywords to work for your business.
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Why Google Reviews Are Crucial for Real Estate Agents
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Facebook Business Page Strategy: SEO 101
Facebook has come a long way from its early days of college coders dreaming in a dorm room. Today, over 2 billion people use Facebook globally. More than 1 billion of those users log into Facebook daily. Want those eyes on your real estate listings? You'll need to develop a strategy for search engine optimization (SEO), your key weapon in the fight for online visibility. These Facebook Business Page SEO fundamentals will point you in the right direction.
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How to Use 'Google My Business' for Real Estate
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5 Black Hat SEO Tactics You Should Avoid
Search engine optimization (SEO) is one of the most powerful, essential tools for growing your real estate business online, and it's also a big business in its own right. Many SEO providers offer reputable, white hat SEO services that help grow your business without damaging your reputation, relying on their in-depth knowledge of how search engines work and what Google's algorithms want to see from high-ranked websites. However, you'll also want to be aware of marketers who try to cheat the system by using black hat SEO tactics, which are ultimately bad for business. Let's take a closer look at five black hat SEO tactics to avoid as you grow your real estate business online.
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How to Build Your Real Estate Company's Website Authority in 90 Days
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Does SEO Make Sense for the Average Agent's Website?
If you own a website, it's likely you have heard the term SEO or Search Engine Optimization. If you're a real estate agent with a website, it's also highly probable a firm offering SEO services have solicited you. The challenge with SEO today, for many agents, is that the largest real estate companies who focus on the internet invest millions of dollars in SEO. They often have outside firms, or internal teams, whose daily focus is on perfecting the SEO of their websites. As a result, they often dominate even local real estate search results. Also, these companies buy a lot of local real estate advertising keywords, so these sponsored search results are always on top of the unpaid ranked search results below.
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Simple Steps to Build Your Real Estate Profile with Google for Better Ranking
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Real Estate SEO: How to Boost Your Organic Ranking on Google
The main goal of investing in a real estate website is to get more leads and close more deals. Sure, it can help improve your online image. It can give you a chance to show off local knowledge and industry achievements. It can also be a platform to extend your inventory, and to include that of other trusted REALTORS© in the region. But its main goal, the most important one, is helping your business grow. That is why you need to optimize your website for search engines.
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Creating Your Own Backlinks for Real Estate SEO Clout
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Real Estate Branding – NO, Not for Agents!
Check out the next ten or so products you use regularly that are famous brands. How many are someone's name? No, I don't mean Wendy's or Burger King, as they're not real people. Sure, there are a few clothing designers marketing under their names, but they also create their products. You're a real estate agent, and you do not create any real estate, so your real estate branding shouldn't be about your name.
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Hey Agents, Have You Given Yourself a Good Googling Lately?
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Five Ways to Use SEO to Drive Real Estate Leads
Ninety percent of people start their home search online. Ninety percent! For consumers, the most difficult real estate challenge is finding the right property, followed by finding the right agent to buy or sell a home. As a real estate agent, how do you make sure these consumers find you? One crucial tactic you need is Search Engine Optimization (SEO). While most agents and real estate outlets do have an online presence, most report that keeping up with technology in the digital age is a challenge. Most prospective home buyers these days use search engines, like Google, to find properties or to find an agent to sell their home. You can use SEO to help people find your business and the services you provide. While SEO can be complex, there are some tried and true tactics to help you be found online.
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An Easy Intro to SEO for Your Real Estate Website
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5 Essential Tips for Local SEO Real Estate Marketing
Many real estate agents use paid advertising as their means for generating leads. While paid advertising is an effective source for qualified leads, it does have its drawbacks. First of all, you'll have to continue to pay for these leads, and the cost of bidding for keywords using search engine results can be expensive. Competition can be fierce — especially in the real estate industry — and you could find yourself in a bidding war for the top rankings. Furthermore, click fraud is a real thing. Competitors can continuously click on your advertisement until your budget has ended and your ad has disappeared. While we don't suggest eliminating paid advertising from your marketing mix altogether, we do encourage you to focus a bit more on your local SEO real estate marketing strategy. By strengthening your SEO, and putting a full strategy into place, you'll get discovered by your target audience online and increase your bottom line. In this article, we take a deeper look at some of the local SEO real estate marketing tips you can implement today. 1. Develop On-Site SEO Strategy When thinking about your overarching SEO tactics, you'll definitely want to optimize your website. Your website is the face of your brand, so not only will it have to look good, it must have compelling and optimized content. Here are some things you can do to optimize your website for local SEO: Make sure your business name, address, and phone number are used throughout your website. Use your state, city, and town names in your title tags, meta descriptions, and in the body of the content you create for your site. Implement schema markup onto your website. This sounds really fancy, but schema markup is a code that you implement on the backend of your website that allows search engines like Google, Bing, and Yahoo know what they are looking at. When a search engine indexes your site, the search engine will view your schema markup, allowing the search engines to return more informative results for users.
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How Many Leads Should I Be Getting from My Digital Marketing?
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16 Real Estate SEO Mistakes That Can Hurt Your Marketing
Every brand operating online hopes to rank well in search engine results pages (SERPs) so they can be highly visible to online searchers and attract leads and customers. That is most commonly done through search engine optimization (SEO). The secret to doing so is actually pretty simple: Follow Google and Bing's SEO rules (a.k.a. abide by their search algorithms and recommended best practices) and you'll do well over time. Then there are the mistakes: Tactics that are outdated or altogether frowned upon by search engines that can cause your website pages to be virtually invisible to online searchers. Discover 16 core SEO mistakes that can damage your digital presence and deter your real estate website content from ranking in SERPs. 1. Thinking it's still 2005 and assuming keyword-stuffing will actually work Though you'll hear marketers discuss the early days of SEO as if they were a half-century ago, the reality is the concept of optimizing content for search engines is fairly new. It's more-than-understandable for these pros to think the inception of SEO was so long ago, because over the past 20 years (and even since the turn of this decade), there have been innumerable alterations to what constitutes a "good" and "bad" SEO strategy. The primary characteristic of a bad modern SEO plan is the overuse of keywords. Back in the day, it was more than fine (even recommended by — gasp — Google!) to add in several keywords to your content to help it gain "SEO juice" and enhance its likelihood of being favored by the search gods. Simply put, this is no longer the case—and for good reason. Anyone can stuff keywords into their blog posts and landing pages to rank better. So, to ensure brands had to actually, you know, put effort into their content and be valuable for their audiences, Google and other search engines began to favor content with a more natural-language feel to it as opposed to content with 20 or more of the same long-tail keyword. Here's one of the easiest-to-execute SEO tips and tricks you'll ever receive: Write for your audience first, then modify your content with a select number of appropriate, pertinent keywords. This number total will vary depending on the length of your content, but the real key to success with keyword inclusion/density is ensure none of the terms and phrases you incorporate in your content disrupt its flow and confuse your readers. Just write as you would talk to your home buyer and seller leads and clients, and then adjust what's on the screen with a particular keyword group that directly relates to the content.
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Getting on Google: Online Search Strategies for Real Estate Agents and Brokers
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Can Your Clients Find You Online? (7/21)
Thursday, July 21, 2016 at 9:00 AM PDT Back in 1986 (30 years ago), if a past client wanted to find your contact information, chances are they used a phone book to look up your information. Today, when a customer wants to find you, they go online, but a recent poll of our readers found over 75% of real estate professionals don't have a strategy for getting found by their customers online! For those lacking an online search strategy, they are essentially forgotten by their customers because they aren't showing up in searches. Getting found by your customers requires an Online Search Strategy. Join us on Thursday's free training on tips and simple, effective strategies to get on Google and the most popular search engines. Here's what you will learn: How to get on the first page of Google Search and impress people who find you online How to get your site or landing pages to show up on the first page of search results for highly specific, neighborhood searches. Easy ways to improve your presence (and look professional and competent) ... even if you don't have a website! How to get your listings to show up on the first page of search results when someone searches for them In typical Paperless Agent fashion, you'll get real examples, actionable tips, and proven practices for getting better results Valuable insights from a live Q&A session with two industry experts where you can get your most pressing real estate marketing questions answered! Register now!
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Ready, Set, Keyword: Writing Effective Content for SEO (6/29)
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How to Create an Online Reputation That Gives Clients Confidence! (6/9)
Thursday, June 9, 2016 at 9:00 AM PDT The latest numbers are in, and many agents are stunned: "Currently, 2 out of every 3 people are Google-searching agents beforechoosing to do business with one." That's why this week's live training features a "done-for-you" plan to create an online reputation that gives more clients the confidence to choose YOU! Here's just some of what you'll learn this Thursday: How you can get on the first page of Google Search, dominate the competition and impress prospective clients who find you online How to improve your online reputation in 30-days or less, so you can attract new clients who are looking for you online right now! Easy ways to improve your online presence (and how to always look professional and competent) ... even if you don't have a website! The essential social posting strategies to showcase your skills, knowledge and expertise to get more referred customers and "warmed-up" prospects Live Q&A session with two industry experts so you can get your most pressing real estate marketing questions answered Register now!
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46 Tips to Attract More Leads Using Real Estate SEO Best Practices
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10 Expert Real Estate Website Optimization Ideas for Agents
Here's the plain truth about your real estate website: It's a never-finished project. Setting it up, adding some blog posts, throwing together some neighborhood pages, and including your contact and brand info is just the start of what is an ongoing real estate marketing activity. What's required to see pronounced success with your site — lots of visitors daily and tons of leads generated monthly — is a concerted focus on enhancing your web presence routinely: publishing fresh content that enlightens and advises your home buyer and seller audience and keeps them coming back for more. Discover 10 aspects of your real estate website you need to work on and improve consistently to get the most out of it below, where we use a Placester site as an example. 1. Prominently display listing photos, visual branding collateral, and contact info atop your homepage. Your website homepage is the first digital interaction the bulk of your audience will have with you, so make sure it offers every detail they would want and need to know about your brand, including your agency name (ideally through a stunning logo), your social media accounts (through social sharing buttons), and your contact information. Moreover, you need to constantly update the photos featured on your homepage — ones that ideally showcase your latest listings if you're a seller's agent or the most notable (a.k.a. visually appealing or interesting) homes for sale in your area if you're a buyer's agent. When optimizing your homepage, think of it as introducing yourself at a networking event to someone you've never met before. It's your first opportunity to explain your brand in a clear and concise fashion, so you need to make the most of this chance and relay all of the important info you want the world to know. Get some of your friends, colleagues, or associates to look at your homepage and ask them if they get a complete picture of your brand's value proposition and details: who you are, what you do/sell, where you're located, how they can get in touch with you, where they can learn more about you, etc. Key Takeaways: Frequently change listing photos on your website's homepage to keep it fresh and ensure it features the most attractive homes. Make sure all types of contact information — phone number, email address, and social media accounts — are listed atop the page. Put yourself in your audience's shoes: Would they know who you are just by looking at your homepage? If not, adjust it accordingly.
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So They Guaranteed First Page Results, Eh?
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New .Homes Website Domains Now Available to Real Estate Pros
Is the .com domain name you really want already taken? Never fear, there's a new domain extension in town, and it's full of SEO potential for real estate practitioners. The sunrise registration period opened just last Monday for the new .Homes top-level domain. "Sunrise" registration is a limited window of time that allows trademark holders to purchase .Homes domains that match their marks before registration is opened to the general public. That means if you've trademarked the name of your real estate team or practice--Central Coast Realty™, for example--you can now reserve CentralCoastRealty.Homes so that your company's name isn't taken by somebody else. The Sunrise period runs through May 6. You can learn more here. However, the domain names with the highest SEO potential are up for grabs on May 12, when open registration starts. Because registration will then no longer be restricted to trademark holders, agents and brokers can buy names that reflect their area, like Boston.Homes. The reason a domain like this has so much SEO potential is because it matches the phrases that consumers are likely to search for, e.g. Boston homes or Boston homes for sale. .Homes domain names are only available to professionals who serve the residential real estate industry. This includes agents, brokers, mortgage professionals, appraisers, property managers, builders, home insurers, MLSs, and associations. Dominion Enterprises, the operator of Homes.com, is the exclusive registrar of .Homes domain names. To learn more, visit domains.homes.
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Ultra-Local Real Estate Leads, Branding, Presence and SEO
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How to Get Your Business in Google's "7-Pack"
There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked – and probably even more important – is using Google My Business (formerly Google Local) to tie your business in through search. When someone does a search for a local business using Google, the search engine will often deliver what is called the "7-pack," which includes seven local businesses based on geographic location. Google chooses seven lucky business websites that have been optimized to appear in these kind of searches. The 7-pack is grouped together, slightly separated from rest of the search results. Hopefully bells are starting to ring in your head, telling you that this kind of search is important. In the real estate sector, you want your information to come up in a local search like, "Realtor Portland OR" or "real estate agent Miami FL." Keep in mind that getting into the 7-pack is free, you just need to know how to do it. Are you interested in how an agent or broker can get themselves into the Google 7-pack? I am sure you are all nodding your heads as you're reading this. Let's use me as an example. I'm a real estate agent from Hopkinton, Mass., and you can see what I'm are talking about by going to Google and entering the search term "Realtors Hopkinton MA." You are more than likely going to see my websites, massrealestatenews.com and maxrealestateexposure.com, in the 7-pack. As a real estate pro, this is a very valuable position.
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How to Generate More Real Estate Leads
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5 Smart Strategies for Real Estate SEO
Search engine optimization (SEO) is the key to helping motivated buyers and sellers find you—and the properties you represent—via Google, Bing and other search engines. At a high level, SEO is all about using relevant keywords in your website content and attracting links to your content from other websites, especially those that Google considers trustworthy and authoritative. Here are five smart SEO strategies you should implement on your website to attract more real estate leads. 1. Build your website on an SEO-friendly platform If you haven't set up your own real estate website yet, you should. A website can serve as a useful resource for buyers and sellers in your community, which can, in turn, help you generate leads. WordPress is a popular choice for many real estate agents. 2. Do your keyword research—and be specific It's extremely important to use keywords on your website that are both relevant to your content and represent what your potential clients are looking for. Along with keywords that describe your location and what you do, make sure you use keywords that optimize content on your site to match a visitor's intent. For example, find a real estate agent in San Francisco.
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The Best Worst Sales Call I Ever Received
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How To Optimize Your Website for Google
Search Engine Optimization can be as difficult, time consuming, and expensive as you allow it to be. However, unless you've changed careers suddenly, you're not an SEO "guru" or consultant. You're a real estate professional who wants the most from your website, but without it sucking up most of your time and a lot of your money. If you just take on reading as much as you can on the Web about SEO, you might as well quit practicing real estate, as there are tens of millions of articles about SEO in general, and millions specifically about SEO for real estate websites. Today, we'll explore proven techniques that bring websites to the top of the search engine results pages (called SERPs). We start by recognizing that SEO is very much about "relevance." Is the content on the site relevant to the overall subject or goal of the site? Residential is the niche served by most agents, but you'll not get the most out of SEO with a pre-made residential site template or content if your market niche is commercial or property management.  META is still important Meta tags haven't changed much for years, but how the search engines use them has. For example, the Keywords Tag is still used by the engines for clarification as to the subject matter of the page. However, they aren't used much anymore for ranking the page according to Google. You still want them, but you don't want to "stuff" your article or your meta keywords with too many and not directly related keywords.
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Make Google Happy by Tackling Local SEO
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5 Basic But Effective SEO Tips to Drive More Traffic to Your Website
Search Engine Optimization (SEO) is the "key to the castle" when it comes to capturing traffic from buyers who are searching for you online. But what exactly is SEO? According to Search Engine Land, "Search engine optimization is the process of getting traffic from the free, organic, editorial or natural search results on search engines." This may sound a little intimidating, but you don't have to be a web developer to be discovered more often by search engines. Here are five basic, but effective, SEO tips that will help your business rank higher in local real estate searches. 1. Conduct Keyword Research Conducting keyword research should be the first step in becoming more visible when potential clients search for you online. There are a few ways this research can be done, but the easiest is referred to as "long-tail keywords." Go to your Google search bar and start a query such as "Homes for sale in." You'll notice that Google provides you with a list of suggestions to complete your search. These suggestions are based on the geo-location of where a person is conducting their online search, in addition to the phrases or keywords that have had the highest frequency of use in the past. When someone in your area types in "Homes for sale in," they'll most likely be shown the same suggestions that Google provided you. Incorporating these terms and phrases selectively and logically into your website content will help Google recognize your site as being "relevant" in similar local searches. Keep in mind that this is one of the most basic forms of keyword research and not likely in itself to make you show up at the top of a Google search. Tools like Google Webmaster Tools and Google Display Planner will help you understand and implement core keyword research and strategy.
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How to Use Google Alerts to Monitor Your Listings Online
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Top 10 SEO Strategies & Tips for Realtors®
SEO, Search Engine Optimization, can make a big difference between whether your website is just a billboard people surf past or a destination that delivers leads and commissions. A Google search on "SEO" yields 216,000,000 results as we write this. If you limit it to "real estate SEO," you still get 40,000,000 results. Yes, that's 40 million. You can see that there is no shortage of articles and information about search engine optimization, and many are written by self-described "gurus." Also, if you look at the dates on them, there is a lot of very old information out there. What does "old" mean when we're talking about SEO? For Google, with hundreds of minor and many major algorithm updates each year, "old" can mean only weeks in some cases. You can view a history by year of updates over at Moz.com, and it's a long list. Many aren't major nor do they have names. Others like Panda and Penguin, are major and have themselves gone through multiple updates. What's the point? It's simply that SEO is a moving target, and this report begins with this information because it's important. We have done extensive research of newer material and SEO information, and the strategies and tips here are the latest and most reliable out there. We've also taken care to give you strategies that are more "evergreen," or expected to be in the future. The term "evergreen" comes from the news and publishing industry and refers to material that is not "dated." It is expected to be relevant for a long time or forever. As you go through this material, you'll see that we've concentrated on Google's goals and how these strategies help Google to achieve them. By concentrating on what Google wants, we can share information that is relevant, timely, and expected to be useful for some time to come. Google has come a long way in lowering reliance on things like keyword density, which led to keyword "stuffing" and low quality content getting higher positions in search.
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Google Trends in Real Estate Digital Marketing
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The 5 WORST Real Estate SEO Practices
With over a billion real estate searches starting on Google each year, thinking through your real estate SEO search strategy is critical for success. To begin mastering SEO, catch up on the five worst things real estate professionals can do for their SEO strategies: 1. Not supplying unique content Supplying basic listings information such as lot size, address, and bedroom/ bathroom count is something all real estate companies do, making this information looked at by Google as "duplicate content." Google's latest Panda update heavily penalizes platforms that only supply duplicate content by reducing their search engine rank. So, supplying customizable, frequently updated information such as school reviews, community and demographic information, and market trends and transactions are all ways to battle duplicate content and improve SEO. 2. Not supplying localized SEO landing pages With 69% of home shoppers starting their search with a local term such as the name of a neighborhood, localized landing pages for neighborhoods, towns, and counties are a great way to grab localized search traffic while boosting SEO. Conversely, not supplying these localized landing pages (complete with all the localized information a home shopper needs to make a decision) puts real estate professionals at a huge disadvantage for capturing that 69% of home shoppers.
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Improve Your SEO IQ
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New Google SEO World
The search engine world and SERPs (Search Engine Results Pages) have changed in dramatic ways. Remember back when it was all about keywords, and just keywords? Then it was key phrases, and along came "long tail" phrase searches. All of those elements are still there, but so much more is going on now. The popularity of mobile and the billions of mobile searches is changing how Google handles search phrases. "Conversational search queries" are mainstream. Searching the way we talk will bring the results we want as Google enhances this process. As an example, try doing a search using "find me a home in bryant park for sale." You'll be surprised, as the results will be right on point. Or try "how do I keep up with real estate prospects." It really works and is getting better.
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What’s the Deal With Landing Pages?
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Meta Data Matters!
Many SEO "experts" claim to fully understand the algorithms that search engines use to deliver results. If these experts don't admit to even a little uncertainty, they're lying. The truth is that it's practically impossible to know all the factors (and the weight of those factors) that go into search results. The most anyone can do is to provide a best guess. That being said, there are some basic tenets of SEO that you can pretty safely rely upon. These include, but DEFINITELY are not limited to: Meta tags (our subject for today) Title tags On-page content Site performance Incoming links from other sites Domain name Sitemaps Images and video Regularly updated content In doing research for this article, I found a great resource that may come in handy: the Google Search Engine Optimization Starter Guide. Depending on your tech knowledge, about 60% of this document might not make sense. But it's worth reading for the 40% that does make sense.
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ActiveRain Has Moved: Why You Should Care
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Marketing Your Real Estate Business with Social Search Optimization (SSO)
If you aren't using social media sites like Twitter, Facebook, LinkedIn and YouTube, you could be missing out on some great business opportunities. Social search optimization (SSO), also known as social media marketing, incorporates the use of these four different social outlets. Marketing your real estate business with social search optimization is a great way to extend your business reach and increase your leads and revenue. SSO has become one of the quickest methods for marketing your real estate business. By definition, social search optimization is the use of online marketing strategies in social media networks in order to promote a specific product, service or brand. By involving yourself in these online marketing strategies, you can establish contacts through media sharing, opening up opportunities for new real estate clients across the country. How does SSO work? Let's say you just picked up a new listing from the MLS, and need to sell it within a few months. A simplified, step-by-step method for using SSO to sell the property might look something like this:   Use Twitter to announce your new listing. Add the new listing to your Facebook profile and/or page. Update your status on LinkedIn to provide some new information about the home you are selling. Post a short, informative video on YouTube. Provide back links between the above social networks to your main real estate
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5 Easy Ways You Can Improve Your SEO
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Three Simple Steps to Boost Your SEO
This post comes to us from the HomeFinder.com blog: What is SEO? Search Engine Optimization (SEO) is an easy (and free!) way to make sure your website appears at the top of a Google search. Why is SEO important? Improving your SEO means that you are taking specific steps to help get your website and listings ranked high on Google, which means potential clients can easily find you and your listings. How do I boost my SEO? Follow the below three easy steps to help maximize your brand's online exposure and attract more clients. 1.) Define and Establish Your Brand Identify your local market – determine the location you specialize in and where your business is centered. Narrow down your niche and determine your professional specialty (i.e. urban condos, military relocation services, luxury homes, etc.). Target two keywords that you want to use, per page of your website.
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Getting Started with SEO: 3 Questions to Ask
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There's Blogging, and There's Blogging for Leads
This post comes to us from the Diverse Solutions blog: REALTORS® blog for various reasons. Typically, blogging in real estate consists of blogging for blogging's sake, or blogging for leads and commissions. Or, maybe you think you're blogging for leads, but you're just not getting any. Why waste time and effort if you're not ending up with qualified leads that result in transactions and commissions? You can balance your other lead generation activities, like networking and traditional advertising, with your blogging. It can be a valuable resource for more deals every year. We decided to consult with some real estate agents who make more than half their commission income from leads they generate on their blogs. Here are some tips they shared with us that you can use. Blogging Tips From Real Estate Professionals 1. Blog for Your Site Visitors: Buyers and Sellers You will be using SEO-friendly strategies, keywords and phrases, and stuff like that, but your blog posts should be written to meet the needs of your visitors. They need to be easy reading and informative.
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The Value of Mobile-optimized Single Property Websites
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Organic Traffic Isn’t Free: Beginner SEO Tips for Agents
This post comes to us from the Market Leader blog: Organic – it's not just what's for dinner. Like organic food, however, organic traffic to your website is obtained naturally – without paying for it or having it referred from a directory or another site. In fact, organic traffic is sent to your site because the search engines "think" your site is interesting or relevant to the search terms. They like you – they really like you. Since not every real estate agent can make it to the front page of Google, the question of the millennium is: "Why not?" Why Doesn't My Site Show Up in Google? Google uses a long list of criteria – over 200 factors – to determine which pages rank for which search terms. The whole process is bundled in what is known as an algorithm, defined by Google as "... computer programs that look for clues to give you back exactly what you want." When a user enters a search term, the algorithm clicks and whirs and tries to guess what the user wants to see. It does this by considering terms on the site, how fresh the content is, what region the searcher is in, and "page rank." So, although just owning a website and publishing it to the Web doesn't necessarily mean you'll automatically rank, it is the first step.
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5 Things You Can Do to Improve Your Search Engine Rankings Right Now!
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Google's SEO plans for your real estate website
This post comes to us from the Properties Online blog: Google, as usual, is busy updating and developing its search quality. Summer 2013 has brought several SEO changes, and Matthew Cutts, a member of Google's Search Quality Team, says that small to medium businesses will be in a position to reap the rewards of the changes. In a recent video blog, Matt talks about Google's SEO plans for your real estate website – by way of Google's scheduled summer initiatives. SEO for Google is focused around a better quality user experience and better support for webmasters. Matt specifies "regular" webmasters here – the good guys trying to provide a good web experience. He tells us that if we do our job to provide great and compelling sites that users love, tell their friends about, bookmark, return to and share, that his team will work hard on the other end to support those efforts. Sounds great, right? Now, creating that great site (if you haven't done so already) is the stuff of another blog post. For now, I'll recap Google's SEO plans for Summer 2013, as told by Matt Cutts. Google has recently deployed version 2.0 of Penguin. It includes web spam changes that are dedicated to targeting black hat web spam, and to address the practice of black hat web spam in a deeper and more impactful way. Black hat web spam is all about shortcuts and dirty deals – trying to achieve higher page rankings through shady techniques like keyword stuffing and link schemes. These deceptive techniques don't benefit web visitors at all and can get in the way of your genuine content showing up in a potential client's search.
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Pump Up Your Sales with New Twists
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SEO Tips for Real Estate Agents
Build better business through online visibility Have you ever wondered how search engines like Google and Bing find websites? You type in a few key words, hit "enter" and your page is transformed into a nearly endless list of relevant resources. How do the engines know which sites to present? How can you persuade those engines to put your business at the top of the list? There are many factors (such as paid advertisements), but search engine optimization, or SEO, is key to standing out among your competition. Razvan Antonescu, Senior SEO Specialist for Point2, explains the concept in laymen's terms. "SEO is a set of actions that a business can take on its sites, on other sites and even in the offline world that have the common goal of increasing the visibility of a business in search engines. Visibility in search engines can range from being found for your name or your company name to generic keywords." In short, SEO helps people find you and the services that you offer. Making your brand search-friendly is easier than you think. Antonescu recommends taking the following steps for your website: Find the proper page titles and description by keyword research, competition research and feedback from clients Create text content for each page of your website using the above mentioned keywords
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SEO Gold VS. Keyword Spam
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Social + SEO: Content Formatting
This is the first article of "Social + SEO," a series of monthly educational blog posts on social media and SEO tools and strategies that real estate agents can use to expand their business. Social + SEO will cover topics and strategies that are easy to learn, simple to implement and, most importantly, will provide you with an immediate return on your time investment. Every Social + SEO post will cover two topics, one on social media and another on search engine optimization. I will describe each topic, demonstrate how you can implement it and then explain how your business will benefit. Review – What is Social Media and SEO? Before we delve into this month's topics, I want to make sure that you know what I mean when I say "social media" and "search engine optimization." Social media, simply put, are the ways people communicate with each other through the Internet. The best examples of social media include social networks like Twitter, Facebook and Google+, but other services, like YouTube, Instagram and even some video games can be put into that category as well. Search engine optimization, or SEO, is the process of increasing the number of times a website, web page or blog post gets clicked in search engine results. This is primarily accomplished by improving the rankings of sites and pages in the search results of Google, Yahoo, Bing and other search engines. Search engine rankings are determined by many different factors; the exact number varies based on the search engine. Google, for example, has more than 200 known factors that play into its search engine ranking process. These include the number and quality of links a piece of content receives, the number of times it is shared on social media, and the average amount of time visitors spend reading the content.
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10 Simple Ways to Boost your Real Estate Website Ranking
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Top 5 ESSENTIAL Real Estate Online Marketing Practices
Real estate online marketing is a game that every agent and broker around the world is playing now (sometimes despite all of their best efforts at avoiding it). With hundreds of social media and networking sites out there, and a variety of blogging or micro-blogging platforms, the question is how to spend a very precious amount of your own time on ONLY the essential and highest ROI social media activities. So here are our recommendations on the Top 5 Real Estate Online Marketing Practices: 1. SEO on Your Website Don't stop reading because you start thinking this is all elementary. The truth is, a lot of people claim to do SEO, and you may have read an article or two on the topic yourself. If you are planning on getting some real real estate online marketing results, you probably won't pull it off with adding a quick little tag yourself, or messing with the Meta Description. You also probably won't get it with the out-of-the-box site from [pick your big-box company]. Plan on either investing your own substantial time or some money into making this happen the right way, and measure the results. Keep in mind it doesn't happen overnight, but you normally don't need to wait 8-12 months either. 2. Google + If you haven't heard, Google favors itself. Really? Yes, really. So, you want to be sure that you have a really good Google+ profile, that you have set it up and optimized it well, tied it to your blog and site for authorship, and that it gets regular updates. This is something that can help drive more visibility for you. Again, you'll either need to spend some time making sure you do this the right way or get some help in it. One of the things you will find with this topic, as well as others we often cover, is that there are a couple of levels of social and online interaction that typically can work for a real estate agent. First, you need to have regular, high quality content for content's sake – exposure, optimization and trust come from this. Someone else can do this. Secondly, you need to make sure you are bringing some strong and consistent value to the table in your own, more-specialized content – this is you, and can be a little less regular, but is important for value, trust, and additional exposure. Moving on...
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Your Website – The Online Version of You
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SEO for Real Estate Takes Time
This post comes to us from BrokerageU: Earlier, we discussed how it's possible to beat sites like REALTOR.com, Trulia, and Zillow. But we wanted to take a minute and make sure you understand that this isn't an overnight process. It takes a long time, and your real estate website won't work unless you work on it. While some vendors can make it sound like they will get you on the top of Google overnight (we've all seen junk emails from these vendors, even some in the real estate industry that lie when they are on the phone with you),  the truth is that this doesn't happen. There is no single magic bullet that will make your site change overnight. Furthermore, those that get you overnight differences in SEO are probably using black-hat SEO methods. They are probably doing just as bad of work as what you can buy on Fiverr – "Get 100 inbound links for $5." I repeat – these low quality purchased links can actually hurt your website. Google even has a tool for you to fess up to having down this before and "disavow" those bad links. These methodologies are against the rules that Google has outlined. It's only a matter of time until the algorithm is changed and the benefits are completely wiped away and, in most cases, you'll actually get a penalty. Are two months of increased rankings worth six months of not being anywhere on Google? It happened to J.C. Penney, and it can happen to you.
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You Can Beat Zillow, Trulia, and Realtor.com
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Friday Freebie: Website Evaluation from Dynamic Page Solutions
This week's Friday Freebie comes to us courtesy of a longtime site contributor. Dynamic Page Solutions has been educating RE Technology readers on the basics of Search Engine Optimization for almost two years. To learn how their expertise can help your website--keep reading! Free Website Evaluation from Dynamic Page Solutions How's the health of your real estate website? If you're not sure, now's a great time to find out. Dynamic Page Solutions is offering a free, no obligation website evaluation. Your website and its architecture will be evaluated on its ability to: Keep up with search engine algorithm changes Rank for focused keywords Generate traffic via longtail keywords And more Following the evaluation, Dynamic Page Solutions will make recommendations to increase your traffic and lead generation. This may include services like online branding, optimized IDX, SEO, and pay-per-click advertising. To learn more or start your evaluation, visit Dynamic Page Solutions' website.
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Turn on the SEO Afterburner for Your Real Estate Videos
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How to Write Engaging Content for Search Engines
While most people understand that writing optimized content will raise their chances of ranking high on search engines, many people make the mistake of creating copy that is jam-packed with keywords or contains less-than-engaging material for their readers. According to Jill Whalen, CEO of High Rankings and co-founder of Search Engine Marketing New England, "Real estate agents should be writing for the searcher at the other end of Google. That person who has a problem or a question or some sort of need that brought them to the search engine in the first place. The idea isn't to try to please the search engine with your content but to provide the searcher with the information that they seek." Writing engaging optimized content is not something that is intuitive or started without any strategy. A clear marketing campaign is essential for both your short- and long-term SEO success. Choosing Keywords When keyword phrases are successfully used, they tell Google what the content or webpage is about so people can find that information. The term "keyword" is somewhat of a misnomer. People actually search for phrases rather than one word. For instance, searching for the word "home" would cause irrelevant websites to pop up. However, searching for the phrase "one-bedroom houses in Austin" will narrow down the list of websites. How does an agent choose keyword phrases? Here is Jill Whalen's advice:
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SEO Battles With Big Real Estate Websites? Kill Them With Local Niche Content.
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Real Estate SEO is Dead and other Internet Misnomers of 2012
Penguin and Panda algorithm updates really shook things up this year, and although there is plenty of talk about how to recover, real estate professionals should understand that recovery is really a buzzword. The real focus should be on making good decisions moving forward in your real estate marketing. Google will continue to make algorithm changes, so it's important to diversify your marketing channels so if one gets hit, you don't disappear from the web. Many people still don't understand what Google's search engine really is or what it does. Bear with me, it's important to understand a least a little bit. In extremely simple terms, a search engine algorithm is a mathematical set of instructions that tells computers how to do things. Google's algorithms are important because they tell Google's search engine how to rank web pages for keywords. Google uses keywords on web pages to decide which pages to return to Googlers looking up information about a specific subject. Google's bots or spiders (which are programs) crawl the web going from link to link constructing the index. The index is what we see when we search the web using Google. How Google ranks pages for keywords is not simple at all anymore. Google says: create worthwhile, quality content and provide a good user experience. They say that, but it's not exactly true. They just want you to think it is. Actually, Google has no direct way to judge the quality of content. While they say it's important, and it is very important to your site visitors, they have no algorithm that can grade the quality of your content. The quality is inferred by the amount of content on the page, the profile of back links, the number of people that use your exact domain name to access your site, if there exists keyword stuffing and how people interact socially with the content on your site.
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Should I Get a New Domain Name for My New Real Estate Website?
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The HomeFinder.com Agent Makeover Teaches Agents How to Revamp Their Business
It's been a rough few years for real estate, particularly for agents. In 2011, NAR reported REALTOR® membership declined over 20% in the wake of the economic crash, indicating that many professionals have been forced to leave the industry for other fields. With this in mind, HomeFinder.com created the HomeFinder.com Agent Makeover Sweepstakes. Almost 10,000 real estate agents entered for a chance to win a business and style makeover. "The volume of entries no doubt highlights a hunger on the part of real estate professionals to grow and learn as we prepare for the next wave in real estate," said Doug Breaker, CEO, HomeFinder.com. Last month, five lucky winners flew to Chicago for a chance to remake both their online and offline business image. They were treated to four educational sessions designed to help them improve their real estate business, as well as a wardrobe and style makeover. "We succeeded at providing a unique educational experience for five agents," said Breaker. "We want the chance to offer all of the real estate agents in our space insight into the best practices and expert knowledge." HomeFinder.com has made a video series of these educational sessions available to all real estate agents. Now you, too, can learn how to makeover your business.
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3 Simple Steps to Better SEO
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Who is King of the Castle?
No matter how you chose to communicate it, when it comes to SEO, content is king! Back in the day, using meta keywords was the way to go. Unfortunately, as tends to happen, people took full advantage of this and abused the system, so life is no longer that simple. Basically, how search engines work is they send their little buddy, the crawler/spider, out into the "World Wide Web" to collect a virtual photocopy of every page of every website. It is very important to remember--the crawler/spider reads text or content! He does not see pictures, nor does he watch video, so you want to make sure you describe these things to him using alt tags. It is also very important to remember that the crawler/spider is doing a lot of work and needs to stay very organized, so he likes to work on a schedule; therefore, you should, too. Updating your existing content or adding new content will show the crawler/spider that you are staying fresh and make him want to come back. Updating and adding new content at regularly timed intervals will help the crawler/spider schedule his next visit, meaning that you and he can work together to get your site indexed and fairly ranked in the search results. Now, like I said, Content is King, but you will want to remember some very key things:
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How Single Property Websites Benefit the Seller and YOU
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If you’re Ignoring Google+ Wear a Helmet in 2013
Google+ is a social networking platform that was released in 2011. It's seen respectable growth but has, frankly, been in the shadow of Facebook's monstrous appeal and market share. All things come together in due time, though, at Google, and those of you that see the value in building a reputation as an authority figure in your real estate market need to be aware of one of Google's goals in social network and the tactics that are being used to make Google+ more attractive--which is the online equivalent of walking softly and carrying a big stick. On September 21, Google posted an update in Webmaster Tools noting the display of authorship information in search results. This isn't totally new; a lot of you may have noticed seeing little icon-like photos of people in search results for some time. We started seeing evidence of this back in March and--surprise, surprise--authors with a Google+ profile were the folks we were seeing in prominent positions on search engine results pages (SERPS).
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An SEO Strategy That Pays Back
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7 Ways To Instantly and Greatly Improve Your Real Estate Blog
The following are tips that will instantly improve your website's SEO, Aesthetics, and Visitor Experience. The goal of this article is to quickly and significantly improve your site's visibility and user experience. If you have been actively blogging for a while then I can guarantee that you will find great value in it. SEO Improvement I'm not here to shove keyword density, PageRank, or backlink strategies down your throat. Here are just a couple of simple (and easily overlooked) tips for improving your website's SEO. 1. Run a Check for Broken Links Broken links refer to any link on your site where the destination is an error page. This can happen when URLs that you link to have changed, been removed, or they were entered incorrectly in the first place. Broken links on your site can not only be embarrassing to you and frustrating to your visitor, but they can also have a detrimental affect on your SEO. The good news is that it is easy to search for and repair your broken links.
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99 Problems, but a Niche Ain’t One
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How Your Google Results Affect Your Real Estate Brand
As a real estate agent, you can be certain a potential buyer or listing prospect will Google your name and business prior to even setting up the first meeting. Tens of millions of people Google prospective real estate agents, companies, business partners and new hires every single day. This means your personal search engine results are a large part of your business's success. Huge corporations pay big bucks to manage search engine optimization (SEO) to protect their brands. As a real estate agent, your name is your brand; are you taking the steps to make sure you proactively protect it? The first step is to Google your name and company to see what turns up. Pay close attention to what is on the first few pages of Google, click your social media links if you have any and review your pages objectively. If you're lucky, your Google search results are 100% positive. But if you're like most people, there's plenty of room for improvement. Maybe your top results are your 156th place finish in a 5K ten years ago or your expired listings from five years ago. Or it's possible you'll discover comments by disgruntled former business associates or clients? Finding an embarrassing, personal social media post or photo you didn't realize would become your top online result, is also feasible.
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Real estate SEO can hurt as much as help
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Backlinks 101 for Real Estate SEO
Guest contributor Obeo says: Backlinks are extremely important to the scope of Search Engine Optimization. In fact, they are some of the main building blocks to a good real estate SEO plan. But what are backlinks? Backlinks are simply links to your site. EASY! They are also sometimes called incoming links, inbound links, inlinks, or inward links. The search engines love backlinks. They see backlinks like votes for your site. The more votes you have, the better your SEO rankings will be. There are many techniques you can use to increase the number of backlinks pointing to website. Let's look at some! Make sure all your social media sites include a link back to your site. Include Google+, LinkedIn, Facebook, YouTube, Pinterest and Twitter. Share content from your website occasionally on sites like Google+ and LinkedIn. Bookmark every page of your website, and every blog post, on all the popular bookmarking sites. I recommend using Digg, Delicious, Reddit, StumbleUpon, and Tumblr. A great way to get extra bookmarks is to ask your friend to exchange backlinks with you – you bookmark their site pages, and they bookmark yours!
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5 Top SEO Tips for Real Estate
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July Blogging Plan: 10 Topic Ideas
Last month, we started a new series of monthly articles to help you post more regularly on your blog. In case you missed it, you can read last month's article here. This month, we'll continue the series with a new set of topics. The brilliant Jim Cronin commented on last month's post that posting once per week isn't really enough, so we're giving you even more topics to choose from to let you post more frequently. Topic 1: What to do on July 4th in _____________________. This should be the first topic you write about, and you'll need to get it published ASAP. As the community expert, you'll have all the details about the most popular Independence Day destinations in your local area. Including pictures will make this even more powerful. Don't have time to get this post up before the 4th? Don't fret. Here's an after-the-fact alternative: "4th of July in _______________." You can include photos of how you spent your 4th of July as well as sharing other destinations people may want to consider for the next year. Topic 2: Summer Is Heating Up – Is That Pool Worth It? I'll admit, that house down the street with a pool is starting to look awfully appealing to me as our weather heats up. You can guarantee that your buyer clients are thinking the same thing. Consider a blog post that will detail the pros and cons of buying a home with a pool.
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Real Estate Website Feeling a Bit Sluggish? Put Some Gas In the Tank and Rev Up Your Google Search Results!
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Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 2
This is Part Two of an article about Google's Knowledge Graph. You can read Part One here. What does all of this have to do with the demise of real estate sites? To clarify, I mean all of the real estate sites that offer only property listing information. Specifically, the Knowledge Graph may have a big impact on the listing syndicators that don't offer much beyond property details. First, let's use the example of Tom Cruise. In a recent blog post, Google's search boss, Amit Singhal, stated that "The information we show for Tom Cruise answers 37 percent of next queries that people ask about him." So what does this mean? Well, let's say you run a website that sells Tom Cruise dolls. Odds are, you have some Tom Cruise information on your site and use this information (birthday, movie list, Katie Holmes, etc.) to create unique content that helps you get listed high in the search results and therefore drives traffic to your site. And once people are on your site, you can now sell them your dolls. You indeed provided an answer to a Tom Cruise question(s) on your site and then offered a Tom Cruise product to an engaged audience. Based on what Amit is telling us, though, you may have just lost a huge chunk of that audience (37 percent) because of the Knowledge Graph.
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Google’s Knowledge Graph: The beginning of the end for Real Estate Websites? - Part 1
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Four Easy Ways Social Media Can Improve Your SEO
If you find yourself overwhelmed by terms such as meta tag, site map, or search engine optimization (SEO), you have come to the right place. We get that your number one job is sell homes and, likewise, our number one job is to simplify online marketing strategy. We will show how improving your SEO can be as simple as a Tweet, Share, +1, Pin or Like. More and more potential buyers search for homes using Google. When they drive by and see a house for sale they quickly do a Google search to find the listing, so it's important that your listings are at the top of Google. How do you get your listings to the top of Google? Improve your website's SEO by engaging with your social media networks. The following four techniques explain how to most effectively engage with social media to drive your SEO, and get to the top of a Google search. 1) Start a Google+ Page Google+ is a newer social media tool but marketers are quickly learning the value of incorporating it into their marketing strategy. Since it is a Google product, it is believed that it may have a strong impact on Google search rankings. Simply stated, when you "+1" online content, it serves as a social endorsement to your Google+ network. Below are some easy tips to use Google+ to boost your SEO: Create your brand's page. This is the easiest step! It is basic, but an important building block to building your online identity. Keep your page visually compelling and post fresh content several times a week. Work on building your Google+ network. The larger your network, the greater the effect on your site's traffic and rankings. The more content you add to your Google+ feed, the more Google can index your posts and include in search results, improving your Google rankings. Add a +1 button to your website and your listings, so your site visitors (and you!) can +1 your content and share this endorsement with their Google network.
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Keyword Research: The Wrong Way And The Right Way - Part 2
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Keyword Research: The Wrong Way And The Right Way - Part 1
Search Engine Optimization – including keyword research – has dominated the headlines for the last year or so. The fuel behind the SEO fervor is due to the recent changes Google has made to its ranking algorithms a.k.a. Panda and Penguin. And for good reason. As website owners yourselves, you may have seen your site get knocked down (or out of first page results), on the other hand, you may have seen your results improve. Hopefully it's the latter, but regardless, understand that basic SEO principals remain as important as ever. Talking about SEO strategy, most people assert that "content is king" and they're absolutely correct. However, before diving head first into your blog posts and developing site content, it's fundamentally critical to start first with keyword research. But beware the so-called "SEO Gurus" out there hocking their services or products promising you a first page result. Some are good, some pure snake oil. But what continues to dumbfound me – whether intentionally misleading or simply uninformed – when it comes to keyword research what I see is typically dead wrong.
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Google’s Top 4 Search Engine Changes & Why Every Real Estate Agent Should Care
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A Simple Blogging SEO Checklist
Write a blog post ==> Check for typos ==> Publish. That’s the process most people take when writing a blog post. Heck, some people skip the second step. Then, they wonder why no one’s reading… Why no one’s commenting… And why no one’s visiting their website. Well, here’s the thing, there’s quite a few other steps you might be skipping to really give your blog posts a chance to get noticed. So before you go writing this whole blogging thing off as too much of a hype, here’s a few ways to optimize your blog posts for better search results… 1. Keyword Research. Before you publish your post, do a little keyword research and optimize your post title for better results. Say you’re writing a post titled: Guide for First-Time Home Buyers. The problem with this title is it’s not very targeted. So you might change it to something like: 1st Time Home Buyer Tips: Hire A Buyer’s Specialist When Buying Irvine Homes & Condos.  I recommend using Google’s Keyword Tool to do a little bit of research on what terms are trafficked the most. In other words, what phrases are people typing into search engines to look for something. Then, you can determine how well you’ll be able to rank for a particular keyword/phrase.
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How To Use Video SEO For Your Real Estate Blog
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5 Rules for Image SEO
One of the greatest ways to improve your website or blog is to add images. People love pictures – prefer them to copy, in fact. Of course, you must choose your images wisely. And that’s no easy task. But choosing your images is just the beginning. They also need to be search engine optimized. Here are a few quick and dirty rules for image SEO. First, An ExampleIn order to demonstrate what we’re talking about here, I’m going to use the image below as an example:
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3 Guidelines to Assess Your Competitors’ Websites
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What is Long Tail and Why Should I Care?
If you've read anything about SEO or online marketing, you may have heard the phrase "long tail." It's been somewhat of a buzz word for years now in the SEO world. If you're reading this, chances are you are not very familiar with this phrase. If you want more targeted traffic to your website, continue reading. What is long tail?Long tail keywords are very specific. It's probably easier to explain with an example than to define what it is. Think of how the buying process works. Lets use a Rolex watch for example. When someone is first thinking about buying a Rolex, their search query might be "Rolex watches." You can imagine how competitive this term is to rank for. After searching for "Rolex watches" the user learns about all the various types of Rolex watches there are. They see the Submariner, and really like it. Now they start searching for "Rolex Submariner." After researching the Submariner, they realize how much a new Submariner costs and know its out of their price range. Now their search query changes to "Used Rolex Submariner." Now they begin to see prices that are within their range. They then search "Used Rolex Submariner Atlanta GA" because they are ready to go out to their local jeweler and pick one up. The long tail keyword in all this would be "Used Rolex Submariner Atlanta GA." This keyword is very specific. This is long tail.
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