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Real Estate SEO Guide for Better Traffic and Leads
Your real estate website is one of your most important marketing assets and should be a huge part of your lead generation strategy. But your website can only do its job if prospects know where to find it! Search Engine Optimization (SEO) is crucial for helping people find what you have to offer and drawing traffic to your website using search engines.
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SEO and Content: The Perfect 'It' Couple
Just like Blake Lively and Ryan Reynolds, Lois Lane and Clark Kent, or spaghetti and meatballs, some couples are a natural fit. The same holds true for search engine optimization (SEO) and content. For people who are new to online marketing strategies, they might assume SEO and content exclude one another. That could not be farther from the truth.
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Just SEO Will Starve Your Real Estate Website
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How to Use Google My Business to Boost Local Awareness
What is Google My Business? Do you own a business? Are you looking to expand the customer awareness of your business or its online reputation? Do you want your business to be seen on Google? If you said yes to any of these questions, then Google My Business might be just the thing your business needs!
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The Online Real Estate SEO Maze Simplified
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Referrals as an SEO Strategy: Backlinks
As you start to think about getting more traffic to your website, it's important to differentiate the specific channels your traffic is coming through. Up until now, this article series has focused on SEO tactics for driving organic traffic directly from search engines like Google, Yahoo or Bing. Two other major traffic channels include paid advertising, often known as pay-per-click, and referral traffic.
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Creating SEO-Friendly Content for Real Estate
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SEO for Real Estate: Does It Still Matter?
Real estate is a competitive business, but no matter how many word of mouth referrals you pride yourself on getting each month, the most consistent top producers are those who understand the importance of having an effective online presence--in addition to impeccable people skills. So, what does it mean to have an effective online presence?
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Natural Language Processing for Real Estate
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Resources for Your Real Estate SEO Toolbox
Real estate remains, at heart, a local business. Even though it's crucial to be seen as a neighborhood expert, the majority of your customers still find you on the web, not in the town newspaper. Search Engine Optimization (SEO)—is the art of creating a website packed with useful content that shows up high in search results. To lay a strong foundation in SEO, you'll need to choose and learn the right tools. Here are a few of our favorites:
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Google Flags Websites that Are Not HTTPS as Not Secure
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Why Was My IDX Real Estate Website Delisted From Google?
Search engine ranking is massively important for a real estate IDX website. It's how agents attract homebuyers to their sites, and it is one of the foundations of lead generation. But in rare instances, your IDX real estate website can be suddenly delisted from Google. If your site is removed from Google for an extended period, it can harm your reputation and your bottom line. So it is important to identify the problem and address it quickly. In this blog, we'll review some of the most common reasons why an IDX real estate website can be delisted from Google.
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Real Estate News Curation for Your Website
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6 Tips to Improve Real Estate SEO
Landing that coveted number one spot in Google SERPs, or even making it to page one, is no easy feat. But you can climb the search engine rankings with time, patience and the following real estate SEO tips:
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Google Isn't Dead! Why Real Estate Searches Are Surging
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Talking Your Way to Better Real Estate SEO
Weren't you proud when you learned something about SEO, or Search Engine Optimization? You learned about keywords, key phrases, and terms like "long tail." All of those articles and classes about the META content on your site and how to create effective titles and descriptions for SEO has helped you along the way. Well, we're popping your bubble now! First, getting on the first page of Google desktop searches has become very difficult just using the key phrases strategies. The big players like Zillow and Realtor.com are occupying a lot of first-page real estate, pun intended. That's the not-so-good news. But there is some great news too. How would you like to pop to the top for real estate SEO on the ever-growing number of mobile searches?
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5 Black Hat SEO Tactics You Should Avoid
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Link Building 101: Learn How to Earn Quality Backlinks for Your Website
Increasing the visibility of your real estate website starts with making sure that people can find it through search engines, social media, and links from other high-quality websites. Link building is an integral part of that process because the quality and number of links you have back to your site is a vital part of the formula that Google uses to rank websites. Whether you're launching a brand new real estate website or looking to increase the reach of your existing site, link building is one of the tactics that you can use to help accomplish your online marketing goals. Today, we're going to take a closer look at building links for your real estate website.
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How Google's New SEO Updates will Affect Your Business
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Two Big Changes to Google Impacting Real Estate Brokerages
This post comes to us from the Tribus blog: For many of the biggest trends on the internet, for all intents and purposes, Google calls the shots. They change the way SEO works, we adapt to it. They put out a new product, we integrate with it. Lately, there have been a couple changes to Google that are causing real estate brokerages across the world to make some adjustments. And if you were unaware of these changes, you should start making yourself comfortable with the "new normal" of Google.
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SEO Tips for Optimizing YouTube Real Estate Videos
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What Are the Benefits of Google My Business?
Whether you're an online marketing expert or simply someone looking to grow your business, Google has always offered a ton of popular marketing tools for real estate professionals. Google Maps helps customers locate and learn about your business, Google+ provides a social network tightly integrated with other Google tools, and of course Google search results are one of the most important factors in helping prospects find you. But how do you manage all of those tools at once? It's easier than you might think with the help of Google My Business.
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Tips and Tools to Boost Your Firm's Website Traffic
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What Changes in Video SEO Means for Real Estate
SEO changes from year to year — in fact, it often changes from day to day. Search engines are always competing to offer up the best content, and that means their algorithms change. When algorithms change, you can have a harder time promoting your content — video included. Real estate agencies depend on both search engine optimization and video marketing to bring in customers and leads. Because of this, they need to be aware of new video SEO changes.
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Google Loves Video – Are You Leveraging That Love?
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3 Tips to Generate More Website Traffic
Being on the first page of search results when someone searches for homes in your area is one of the best ways to get more leads. And as you're probably aware, you get to the first page by implementing and continually working on your search engine optimization (SEO). In a recent webinar, SEO expert and VP of Marketing for Boostability Kelly Shelton shared his best suggestions to help real estate professionals generate better results online. Find our favorite tips below, then watch the recorded webinar for even more ideas.
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[Infographic] How to Optimize Your Business for Better SEO
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SEO vs. PPC: Which is best for you?
Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) are effective real estate marketing tools. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it! Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results—the real difference comes in how that goal is accomplished. Let's take a closer look at the perks of SEO and PPC to help you identify the most effective marketing tools for your real estate business.
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Trust and Time: The Two Ts of SEO
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404 Errors: Do They Affect Your SEO?
What Is a 404 Error? You've probably seen them when cruising the Internet; pages that don't lead anywhere and display an error message of '404 Not Found.' This can be discouraging, especially when it's happening on your website! However, 404 errors are a completely natural part of the Internet. Simply put, a 404 error occurs when a website server looks for a URL and does not find it. This can be caused by an accidental misspelling in the URL or when using an old link that no longer exists, so it would make sense that people occasionally see them.
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What the Heck Are Google Sitelinks and Why Do I Need Them?
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How to Optimize Your Video Strategy for SEO
Video has long been considered the most engaging form of marketing content. But when it comes to SEO, many marketers run into the challenge of making sure their videos are actually seen. If you want to optimize your video strategy and improve your SEO, you need to focus on searching, indexing, and shareability. Best Practices for Improving Your Video Marketing SEO
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How Blog Posts Provide Top Placement for Wardley Real Estate
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3 Real Estate SEO Myths to Avoid
The keys to effective search engine optimization (SEO) are constantly evolving, and if you're not a full-time SEO professional, it can be more than a little difficult to keep up with the latest developments. So the tips, tricks, and tactics that worked well for SEO a few years ago may not be the same as what works best today. Mix in a pile of SEO articles and content creators that all have their own opinions of the best SEO advice, and you've got a recipe for confusion. That constant supply of SEO advice means that there will always be myths about what works best, and debunking those myths can go a long way toward improving SEO performance for your website. Today, we're going to take a closer look at three SEO myths to avoid for your real estate website.
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25 Ways to Up Your SEO Game and Drive Traffic to Your Real Estate Brokerage's Website
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How REMAX Results Boosted Website Search Traffic by 25 Percent
RE/MAX Results is one of the crown jewels in the RE/MAX franchise group, with more 1100 agents across Minnesota and Wisconsin. RE/MAX Results is among the largest franchises RE/MAX has in the world. The company recently switched website vendors and launched a new custom site developed by TRIBUS. This represents the largest broker to deploy a custom TRIBUS website. Growth in Search Engine Traffic
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7 SEO Tips to Drive Traffic and Leads to Your Real Estate Website
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Local Prospecting with Search Engine Optimization
Real estate customers love using search engines to find information, whether they're scouting neighborhoods, visiting homes virtually or trying to find the right real estate agent. So for real estate brokers and agents, your position in search engine results ultimately plays a major role in the visibility of your brand. Search engine optimization is one of the most effective tools for helping prospects find you. Local SEO is a natural extension of your overall SEO efforts. Today, we're going to take a closer look at actionable local prospecting tips to help your real estate business shine online. How to Attract New Business Through Local SEO
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[Infographic] Do You Know Where You're Showing Up in Search Results?
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5 Things Learned from Launching a New Website
Lone Wolf recently launched a new website with the same goals any brokerage would have: increase traffic, improve visitor experience and increase conversion rates. Consumers expect your website to be fresh and modern. As technology and real estate evolve, your consumers' needs evolve. Whether your site needs a new look, to become mobile friendly, or have content rewritten or reorganized, a new website may be a cost effective investment for your brokerage. Here are 5 things to consider when refreshing your website:
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4 Actionable SEO Tips for Real Estate Pros
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How to Optimize Tags as Keywords to Boost Search Rankings
Seeing lackluster results from video usage in real estate marketing? It may be tag optimization issues. Does that sound Greek to you? No worries. We'll cover it here. What are Tags? The term 'tag' can be confusing, because it refers to two types:
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How to Optimize Tags as Keywords to Boost Search Rankings
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6 Tips on Optimizing Your Real Estate Video for Local Searches
Video usage in real estate marketing can sometimes seem tricky – especially when it comes to optimizing your latest creation to gain viable, local leads. S-E-Uh-Oh Search engine optimization, or SEO for short, is key to those top Google rankings everyone covets. You use it every day – keying in your search du jour to magically populate information. But there's a method to this informational insanity... Rising to the Top To get your video in front of the right eyes, you'll need the right recipe for success: 1. A relationship with YouTube. The no. 2 search engine after (and owned by) Google, YouTube offers reliable – and highly visible – video hosting. Listing videos here weights in page rankings, which are seamlessly integrated into Google search results and can integrate with your G+ account. 2. A killer title. Your chosen title should be relevant, stand out, and entice with strong adjectives, catchy phrases or interesting questions. 'Breathtaking Farmland' or 'A Little Slice of Heaven' with the property address. Not that creative? A traditional listing name will get the job done: '123 Any Street, Roy's Real Estate, Detroit.'
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Why Every Real Estate Website Needs SEO
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SEO or Search Marketing For Brokers
We just escorted a client though a double audit of their search engine optimization on their broker website. We reviewed Domain Authority and ranked it against their competition and saw a range of authority from 44 to 48 for leading broker websites. We reviewed Moz Report, CheckPageRank.net, and others. We carefully analyzed all area search keyword traffic using a combination of searches that include Nielsen, ComScore, Google Analytics, and Hitwise. You can ignore any site data from a third party that is free (e.g., Quantcast and other free services are way off). Often, firms look too closely at their Google Analytics. Google Analytics can only tell you what is happening on your site. Nielsen, ComScore, and Hitwise give you a vision into the size of the online audience in your Demographic Market Area, or DMA. They provide you with competitive matrix against your category competitors. These competitive sites include your brokerage competitors, national sites, and MLS consumer sites. They give you a look at the whole picture, not just your website stats. When you understand the total size of your consumer audience, you can review your share of consumer audience. You can understand your demographic audience versus competitor sites. Armed with this information, you can develop your web strategy to be very focused and very targeted on your local audience. You can map your progress against competitors, and make sure that your strategy is working.
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How to Successfully Add SEO to Your Real Estate Website
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The Who, What, Where, Why, and How of SEO for Real Estate
Have you ever asked the internet something completely ridiculous (Where did I leave my keys?) before realizing there's no way the internet will know the answer (though there is an app for that)? People are so accustomed to having access to answers that being unable to type in a query and instantly receive relevant information is strange. This dependence on search results is why having a strong SEO strategy is so important. In a recent online event, Colton Miller, Senior SEO Strategist with Boostability, shared his tips on what it takes to rank highly in search results. He starts with five questions to ask. Check out his tips below and view the full webinar for more details. What? First, Miller explains, you have to ask yourself, "What would you search for if you were looking for what you offer?" Would you search "homes for sale" or would you look for "250K condos in Provo, UT?" The term a person chooses to use often indicates their goal. Buyers who are just beginning their home search are more likely to use general search terms while those further along tend to be more specific. How? Once you have a good idea of which searches you want to target, ask yourself how to target them. Luckily, you already have a whole list of websites that rank well in the keywords you want to use. Simply search your chosen keywords to find out who your competition is. Miller suggests that you then study those websites to discover "what they're providing, what kind of information they're talking about, how they might be displaying that information," adopt those strategies, then add a few extras to boost your results.
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Why Does Real Estate Blogging Work?
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Why SEO Is So Important to Brokerages
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth. What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage. For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed. The beautiful thing with SEO is something I call the "gift that keeps giving." I always prefer SEO over PPC (Pay Per Click). Since about 2002, I've been passionate about SEO. I've always believed that I, along with a great team of smart people, could figure out automated ways to get real estate properties indexed by Google on the web sites we created. And we did. I'll never forget getting phone calls from MLS executives in around 2003. A number of them were calling us because they were upset with us. They thought we were sharing IDX data with Google. What happened at that time is we figured out very effective SEO methods and Google rewarded hundreds of our brokerage websites across the country. In just about every single market, websites powered by us were showing on Google for all MLS market searches. It was a fun and interesting time. This is when I knew we could be very effective with SEO within the real estate industry. So, what can, or does, or should SEO mean to brokerage business? Granted, your business needs to be operating well in all areas, but SEO can mean the difference between profitability and losing money. And, when done properly, SEO continues to yield results over time.
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Google My Business: What Every Real Estate Pro Needs to Know
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5 Real Estate SEO Hacks
SEO is one of the most effective, important tools for real estate marketing, and it has an impact on nearly every aspect of your online presence. Search engines like Google are the highest-volume drivers of online traffic, and real estate prospects are constantly using search engines to shop for homes in their desired neighborhoods. In order to tap into that massive source of potential traffic, you're going to want to land on the first page of search results. Most people only check the first page of search results before choosing where to click, so the competition for those coveted top spots is fierce. Have no fear, we're here to share some of our SEO expertise. Today, we're going to highlight five proven, effective SEO hacks to give your real estate business a boost online. Five Simple, Smart SEO Hacks to Improve Your Real Estate Marketing Online Create Content – Custom content is at the heart of SEO, and of online marketing in general. So at a minimum, you're going to want to maintain an active blog on your real estate website. But don't just start blogging about whatever you feel like. Do some keyword research through Google, read other real estate blogs, and create the type of content that your prospects are searching for. You don't just have to stick to writing, either, as photo and video content is also very popular. If you create photo or video, be sure to brush up on how to create SEO-friendly tags. Keep It Local – Local SEO is not just for targeting people who live near your real estate business. It also helps you connect with people from out of town who are looking for a REALTOR® to help them find a home in your area. Improve your local SEO by featuring your address on your website pages, creating content on local topics and events, signing up for directories, and researching the keywords that people use to search for homes in your town.
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SEO 101: Using Social Networking to Boost Website Traffic
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How Long Should a Real Estate Blog Post Be?
Or what's the shortest post I can publish and still see good results? The following is an argument for short real estate blog posts—even though I know that longer posts will perform better. The 300 Word Myth? The idea that a post needs to be at least 300 words in order to be seen as long enough for Google is one that I see and hear frequently. The idea is that is falls under what Google calls "Thin Content." But the idea of Thin Content is content that doesn't satisfactorily provide value to your website visitor. If your blog article is one that doesn't require more than a couple of sentences to make a point, or answer a question, then how can it be seen as lacking value? I think that to best understand what Google means with their goal of stamping out Thin Content is to look at the spirit of the rule. If your website is a consistent violator of publishing content that is copied from elsewhere, or syndicated from another account, or causes your audience to bounce (as opposed to stay and read), then I would say that you are violating the spirit of the rule, and you deserve what Google penalizes you with. But if your content is unique, frequent, and engaging (people actually read it, share it, and/or subscribe to it) then the length of the post it takes to make that happen is irrelevant. My take: If you get blogging, then counting your words is a distraction you shouldn't be bothered with.
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BHHS Homesale Realty Hits Bullseye with Technology
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Using Local SEO to Get More Leads for Your Real Estate Business
Our world has become a digitally driven society. In fact, the web has revolutionized almost everything we do--including searching for a home. The National Association of REALTORS®' Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt. That means 90 percent of house hunters are using the web to find homes for sale in a specific location. That leads me to the question: "How can you make sure customers are finding your website over your competition's website at a local level?" One answer is local SEO. SEO... Local SEO. Is there a difference? A good way to explain the difference between SEO and local SEO is: SEO is a jigsaw puzzle and local SEO is a piece to that puzzle. When all of the puzzle pieces fit together correctly, you can leverage that power to grow your website traffic and leads. As you develop a digital marketing plan for your real estate business, it's important to recognize that local SEO should be a part of your overall SEO strategy. It's important to understand the differences in approach. From an SEO perspective, the focus is on high-quality link building, building domain/page authority and producing unique and outstanding content. Local SEO, on the other hand, focuses more on your physical location, citations (mentions of your name, address and phone number [NAP] on other sites), reviews, localized linking building and content. More simply, SEO revolves around content and page optimization and local SEO around location and NAP.
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How Google Search Results Work for Real Estate
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The Death of Desktop
Last year, we entered a new era--the era of mobile internet. 2015 was the year that searches on mobile devices overtook searches on desktop or laptop computers, according to Google. ComScore also reported that the share of digital time that consumers spend on their computers dropped from 47 percent in 2013 to 35 percent in 2015. While internet access via computer will not completely fade away anytime soon, changing consumer web habits means that agents and brokers need to adapt or risk missing out on sales opportunities. A Closer Look at Mobile Use in Real Estate To better understand what's happening within the real estate sphere when it comes to web usage, we spoke with Delta Media Group, a website and marketing solutions provider for the real estate industry. They host hundreds of broker websites, and they analyzed the traffic to their network of sites in order to offer us a clearer picture of how consumers are using real estate websites today. Here are a few key findings, taken from a sample of 10 different websites hosted by Delta that vary in size and market: In July, mobile website visitors grew from 28 percent at the low end to a whopping 70 percent in a year-over-year analysis. According to Delta, the sites that experienced the most growth were more active on social media and in advertising through social channels--which are primarily mobile in nature. Mobile and tablet web visitors now represent at least 58 percent of traffic to Delta Media Group websites. Real estate professionals who switched to a mobile first website strategy saw a 20-50 percent increase in total traffic and a 20-30 percent increase in leads.
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Can Your Clients Find You Online? (7/21)
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Real Estate SEO Do's and Don'ts
Search engine optimization is one of the most powerful tools available to real estate professionals for generating business online, and helping new clients find you. Most clients will have done significant research on homes in your area, the reputation of your business, and more before they ever engage you directly. You have the opportunity to make a positive impression before you ever meet face to face, and that process starts with an understanding of effective real estate SEO. SEO Do's & Don'ts: How to Help New Clients Find You Online DO Take Advantage of Local SEO: With so many businesses using SEO, it's important to find ways to stand out from the crowd. Local SEO is a great fit for real estate because your content and listings will naturally include geographical information. By prominently featuring the towns and neighborhoods where you do business, you make it easy for new clients to find you when they're researching a move to your area. The best part is that local SEO still works even if the person doing the search is located far away. DO Keyword Research: Optimizing keywords is basically the process of anticipating how clients will search for your business, and it's very easy to get started. You know those auto-fill search terms that come up when you start typing your query on Google? Google's algorithms churn out auto-fill terms based on how people search, so you can get a basic idea by experimenting with that feature. Once you get your SEO rolling, your analytics will provide even more detailed data for keyword optimization.
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Tips for Getting Leads for Your Real Estate Website
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Ready, Set, Keyword: Writing Effective Content for SEO (6/29)
Wednesday, June 29, 2016 at 10:00 AM PDT Last week we learned that leveraging your Communities Served pages increases leads from your preferred areas by improving the visibility of your site on search engines. Join us for this week's Power Hour to hear how one agent tripled her team's business by customizing the content on her Market Leader website. Learn how to identify which topics buyers and sellers are researching, select highly effective keywords to drive qualified leads in your market and get first page rankings on Google and other search engines. Customize your website to maximize lead generation Choosing effective keywords to improve rankings SEO: 1st Page Ranking Factors and Best Practices Register now!
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What Questions You Should Ask to Help Drive Your Real Estate Marketing Plan
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How to Create an Online Reputation That Gives Clients Confidence! (6/9)
Thursday, June 9, 2016 at 9:00 AM PDT The latest numbers are in, and many agents are stunned: "Currently, 2 out of every 3 people are Google-searching agents beforechoosing to do business with one." That's why this week's live training features a "done-for-you" plan to create an online reputation that gives more clients the confidence to choose YOU! Here's just some of what you'll learn this Thursday: How you can get on the first page of Google Search, dominate the competition and impress prospective clients who find you online How to improve your online reputation in 30-days or less, so you can attract new clients who are looking for you online right now! Easy ways to improve your online presence (and how to always look professional and competent) ... even if you don't have a website! The essential social posting strategies to showcase your skills, knowledge and expertise to get more referred customers and "warmed-up" prospects Live Q&A session with two industry experts so you can get your most pressing real estate marketing questions answered Register now!
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Why Local SEO Is Important for the Real Estate Industry
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How SEO Can Help Recruit New Agents
Attracting the right agents is critical to the success of your real estate business, and that starts with providing the most relevant, current tools for generating new business. Today, most home shoppers start their search online, even before they connect with an agent. That search process ultimately connects shoppers with their agency of choice, and the agencies at the top of the search rankings don't earn that prime position by accident. They do it through search engine optimization (SEO), and a strong SEO strategy will also help you attract the tech-savvy agents who thrive in today's real estate market. The team at Delta Media Group has extensive experience in the world of real estate SEO, and we've put together some tips to help you understand more about how this vital marketing tool will help you attract the best agents for your business. Real Estate SEO: A Match Made in Marketing Heaven We're going to spend most of our time on how the marketing benefits of SEO will help you offer an appealing package to agents, but let's start with a practical matter. Your website surely includes some promotional materials geared toward potential agents, so SEO will also help connect you with agents in your area who are looking for new real estate employment opportunities. When your agent-geared content is optimized for search, it's easier for the best agents to find you, as well. When it comes to helping your agents attract clients, SEO is now a necessity. Getting it right requires an understanding of how shoppers search for homes, and expertise in how search engine algorithms work.
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4 Ways to Monitor the Competition Online
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The RIGHT Way to Build Your SEO
Is your website packed full of great meta tags, keywords, and directory links? Are you getting the results you expected? Stuffing your website with SEO infused verbiage used to be the best way to rank on search engines. However, SEO best practices are constantly evolving and the techniques that worked in the past need to be continually updated to get the best results. The latest technology no longer requires search engines to rely on reading your keywords, links, and meta tags to know if your site is relevant to their search query. Google looks for consistency when determining rankings by searching for websites that are delivering the best results for its users not once, but consistently over time. The websites that consistently build good content will create more signals of trust with Google, and the more signals of trust you gain, the more likely you are to see top rankings. So what can you do to make sure your website is seen more often by consumers? The first thing is to understand that building a good SEO strategy isn't an overnight process. It generally takes between six and nine months of concentrated effort to produce visible results from an SEO campaign. For the best results, it's important to include both onsite and offsite optimization throughout your SEO campaign.
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Is Your Brokerage Wasting Your Real Estate Leads and Face Time?
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A Look Inside Google’s Page Quality Rating
Google recently released the guidelines for manually reviewing a website to determine its page quality rating. This document provides an insight into the traits Google thinks is important for each website/webpage to demonstrate. You can review the entire document here. The actual page quality rating stored within Google's search index is computed systematically. However, Google uses these manual reviews as a reference point to make improvements to their algorithm. Here are the top 5 takeaways of Google's page quality rating guidelines: 1. Purpose – Each webpage should have a specific purpose. Websites and pages should be created to help users. The reviewer will rate the page on its purpose and how well it achieves that. 2. Content Main Content (MC) – Any part of the page that directly helps the page achieve its purpose. Webmasters directly create and/or control the main content of the page. Supplementary Content (SC) – Contributes to a good user experience on the page, but does not directly help the page achieve its purpose. Supplementary Content is created by webmasters and is an important part of the user experience.
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How Do You Rank? 5 Tips for Real Estate SEO Success
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The Mobilegeddon Effect
The dust has settled and the panic is over. It's been six months since Google's Mobilegeddon, and many are starting to think the mobile-hype was exaggerated. While this may be partially true, now that the rubble has been cleared, it's a good time to check in on the aftermath. In a recent Hubspot blog, the company analyzed 15,000 of their customers' websites to determine how each was affected by Google's Mobilegeddon. They found that websites that hadn't been optimized for mobile use had an average organic traffic decline of 5 percent, while mobile-optimized sites lost only 0.5 percent (likely due to seasonal traffic changes). While that may not seem like catastrophic decline, businesses who work to bolster their site's search ranking and conversion rates will find that this translates to a large number of leads lost each month. This is especially true when considering that, if your organic search traffic has declined, so has your Google search rank. So, what can you do? Here are four tips to help you keep the traffic you've been working for. Test Your Webpage The first thing you'll need to do is find out whether your webpage is mobile-friendly. To help with this, Google created a test to let you know. It's a simple process. Just paste your website's URL in the bar provided and it will generate a checklist to show the areas Google analyzes to determine mobile-friendliness. If your site needs some work, Google will also tell you where your site could use some help and provide ways for you to fix any problems.
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Adding Quality Content to Your Website
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5 Ways Your Local Landing Pages Can Boost SEO
With more than 92 percent of buyers using the internet in some way during their home search process, thinking through your real estate SEO search strategy is critical for success. To begin mastering SEO, check out these five ways local landing pages can boost SEO: Enhancing your Keyword Strategy Local landing pages can help reinforce geographic keywords (keywords based on location). What that means is when someone searches "insurance" or "home insurance" along with a geography like city (Phoenix), state (Minnesota) or neighborhood (Upper West Side), your brand will move up higher in the search engine because of all the local pages you've created. As you build out localized landing pages, you can reinforce and replicate those geographic keywords on potentially million of pages. They'll be in titles, descriptors, and throughout the copy on the page. Even if you're a national property insurance company, your local knowledge and presence will come through in online searches. Providing Substantive, Unique Content Pages with duplicate or static content don't help your site in search results. Search engines reward those sites with unique copy. If you have pages tied to your domain that contain locally relevant content, it will help your brand rank higher in search results. Local landing pages can display that unique content that helps your brand rank higher in major search engines.
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Easy Website Tips to Make Google Happy
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Have You Been Crawled Lately?
Have you ever searched for a website on a search engine like Google only to find outdated data as one of the top results? For example, you have recently changed or removed one of the pages on your website, but when you conduct a Google search, the edited content appears unchanged in the results. What gets more confusing is when you search for the same content directly from your website and it's all current. What's up with that? You're not alone with this query. This is a common challenge experienced by users that have recently made changes to their website content. It is not an error, it simply means that your website has not recently been crawled. In basic terms, search engines like Google periodically use cyber robots to crawl through the pages of your website and store content for search engine optimization. Google, for example, equates their "Googlebots" to spiders that cypher through content and index bits and pieces of information that will enhance searches. The information that is indexed by these crawl intervals becomes the most up to date information to appear in the list of search results. There is no exact timeline for these crawls to adhere to; rather, they occur at varying intervals. The frequency of crawling is based on a variety of factors such as the speed of your site, the amount of up to date content you have, and the website traffic or popularity, just to name a few. Any verified website owner has access to review the frequency of crawling and these statistics are readily available for you at any time. Found in your Google Webmaster Tools, Crawl Statistics will provide you with the information you need to identify what area of your website needs improvement to be more frequently indexed.
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5 Ways to Use Local Information to Power Solutions
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Optimizing Local Landing Pages for Google
In an effort to minimize webspam, Google recently announced their plan to roll out a new Doorway Page Penalty algorithm. Doorway Pages are search engine optimized pages whose sole purpose is to capture online search traffic and funnel that traffic through to the actually usable or relevant portions of a domain's website. Doorway Pages provide little-to-no value to the end user and are majorly used to optimize a business's search rank for several different physical locations. But how will this new penalty algorithm differentiate between spammy Doorway Pages and Local Landing Pages such as property, neighborhood, city, or school pages? Here's the difference between a Doorway Page and a Local Landing Page: Doorway Pages are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user's search results where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination. Here are some examples of doorways, according to Google: Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page Pages generated to funnel visitors into the actual usable or relevant portion of your site(s) Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy
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Content is King, Queen and the Joker in the Deck
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Realtor.com's Open Letter to Their Broker Partners
Dear Brokerage Industry Partner: For nearly twenty years, realtor.com® has worked side-by-side with the industry to enhance the REALTOR® brand with consumers through the most accurate, comprehensive and up to date consumer home search experience, all the while ensuring that the value proposition of brokerage firms and their agents remains front and center with consumers. Guiding us during this period has been our unwavering adherence to a host of industry-friendly principles such as: Respecting the economic interests of the industry by not commingling FSBO listings with brokerage firm listings; Not displaying value estimates on "for-sale" properties because the local real estate professional is the best person to determine the value of a listed property; and Displaying the online reputation of brokers and agents in a way that both meets consumers' needs to find the "right" professional while also being done in a fair way for the industry. Unlike our competitors, we believe these principles help define the symbiotic relationship we have with the industry. As online real estate evolves, we must find new ways to deliver value to the tens of thousands of listing firms and their agents who provide us their hard earned listing data. To that end, we are pleased to announce several new features and tools, provided at no charge, designed to help listing firms and their agents grow their businesses. Launching this week will be the ability to include on every realtor.com® listing an SEO-friendly hyperlink to the listing display page on the listing firm's website. This new feature adds to the elevated visibility of listing firm and agent names directly under the photograph on each listing display, and full display of up to 36 photos, a marketing paragraph, agent contact information, showing details, open house dates and more.
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Mobilegeddon: Google Set to Release Algorithm Update
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Now more than ever, it’s critical that you have outstanding mobile presence
As you know, an overwhelming majority of home consumers are using their mobile devices before, during, and after their home search. As consumer behavior changes, Google continues to evolve its ranking algorithm to adjust for these changes. According to SearchEngineLand.com, on April 21, 2015, Google's mobile ranking factors will not only label your site as mobile-friendly, but will also use that to determine if your site should rank higher in the search results. Google states this algorithmic change will have a "significant impact" in the mobile search results, impacting all languages worldwide. Mobile friendly websites follow a general criterion, such as: Avoiding software that is not common on mobile devices, like Flash. Using responsive design, i.e. text that is readable without zooming, sizes content to the screen so users don't have to scroll horizontally or zoom, and places links far enough apart so that the correct one can be easily tapped. In other words, if you don't have a mobile strategy in place you will be missing out on search traffic to your brokerage website. Your business needs to account for responsive design, in order to accommodate for consumer search preference.
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Tips: Improve Your Site’s Page Ranking
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Optimizing Real Estate Lead Generation through Search
Today, 92% of home buyers use the web during their home buying process. But with 78% of home buyers visiting three or more sites before reaching out, how can real estate professionals ensure their website traffic is generating as many leads as possible? In the Optimizing Real Estate Lead Generation series, we investigate how to generate and convert more leads with less traffic by optimizing your search, engagement, and conversion initiatives. With over a billion real estate searches starting on Google each year, and with most real estate companies optimizing for highly similar words, knowing and mastering the latest in SEO is the only way to increase traffic and optimize your lead generation.With four easy steps you can generate leads through SEO. Establish local search terms, audit the architecture of your site, optimize all content, and build your company as an authority. Establishing Local Search Terms When thinking about search, focus first on organic SEO. 82% of online visitors utilize organic search results while only 18% utilize paid search results. So the best way to optimize for organic home shopper traffic is to align your keyword strategy to match the local neighborhood search terms 69% of online home shoppers are searching for (NAR's 2014 Profile of Homebuyers and Sellers). If you're unsure which keywords people are searching for, use the Google AdWords Keyword Planner. It can reveal the most commonly used local keywords, as well as the competition level and trend curve of those keywords. While some real estate keywords can cost $30 per click on paid search, Onboard Informatics delivers an enormous stream of standardized local information that can reinforce your organic keyword strategy and drive traffic to your site.
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How Can SEO Boost Your Real Estate Clientele?
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Cut the Middle Man Out
Guest contributor Graham Wood of REALTOR®Mag says: It may seem like a forgone conclusion that you should have your listings displayed front and center on your website, but some real estate practitioners are finding less value in it these days. While many choose to pay a third-party IDX provider to set up a searchable MLS feed on their sites, others say the cost isn't worth it, instead turning to other platforms that they say offer more exposure and a better return on their investment. MLS migration is a common solution for getting listings to display on a personal website, most often involving an IDX company storing MLS data on its servers and migrating that data onto an agent or broker's website. The agent or broker pays a monthly fee for this feed, which is automatically updated regularly. But one major drawback to using some IDX platforms is that they don't give the agent website any of the search engine optimization value of the MLS data, says Carolyn Bickerton, a former practitioner who now works for real estate web development company Realtyna Inc. "The framed IDX provider is a middle man," Bickerton explains. "It gives you the data to display listings on your site. The framed IDX provider has all of the real raw pages from the MLS on its server, which means it keeps all of the IP addresses, so it gets most of the SEO value. Agents are actually paying framed IDX providers to rob them of SEO value."
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Google’s Push for a More Mobile Internet
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Two Content Tricks for Keeping Google Happy
This post comes to us from the Tribus blog: It's no secret that content plays a huge role in a website's ranking on Google, but that doesn't mean any content is going to give you that necessary boost to be seen as superior in the critical eyes of Google. Just as the AP Style is to the journalistic world, rules exist in the content marketing realm to ensure that readers are seeing robust, accurate and high-quality content. So does that mean if I create well-researched content that I can copy and paste it into various channels? Without getting too heavy into the technology side of things, copy and pasting the same content has very damaging effects on anyone's website in terms of ranking. If search engines scan multiple pages to see the same exact copy, they aren't sure which one is the original and which should rank higher. Google can then decide to flag your site, killing any search engine optimization efforts you have made. But if I wrote it, why does it matter? Remember in school when your teachers talked about plagiarizing? Copying someone else's work is a big no-no, but in the eyes of Google copying your own is just as unforgivable. When you're selling homes, you likely have a similar pitch or speech to you give to potential leads. Each person, based on his or her price range, wants and needs, area, etc., will receive a slightly different pitch. The same works with written materials.
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Real Estate SEO – It's Better than the "Good Old Days"
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5 Tips to Improve the Bounce Rate of Your Real Estate Website
Recently, I had one of our clients ask how they could reduce the bounce rate on their website. This is something that I've seen more people become interested in as they start to familiarize themselves with the features of Google Analytics. What exactly is "bounce rate"? Bounce rate measures the percentage of people who have visited only one page on your website. While the average website has approximately a 50% bounce rate, it's fair to say that you want your website to have as low of a bounce rate as possible, because this means that more people are viewing multiple pages in one session. What affects bounce rate? Before taking a look at how you can improve your bounce rate, there are a few areas that you may want to consider. How are people getting to your website? If you find that a lot of your traffic is from social media, your average bounce rate will be higher – this is typical behavior for traffic from social media. When it comes to social media, you should typically be more concerned with the time spent on your website, not the bounce rate. Look at the bounce rate of other traffic sources (such as direct traffic or search engine traffic) when determining if you are happy with your bounce rate. What pages are people entering your website on? If these pages have high bounce rates, take a look at how users are directed to additional pages on your website. (Are there links within your content, or are there any calls to action?) Alternately, you may find that the content on these pages aren't related to the title of the page or the search terms that brought users to this page. It could be as simple as users being unable to find the information they are looking for easily, or users not knowing what to do next.
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Three Easy Ways Social Media Can Improve Your SEO
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SEO Insights: Sowing the Seeds of Content Keywords
Keywords and SEO: These two words strike fear into the hearts of website owners everywhere. Some believe that getting to the top of the search engines is some kind of mix of constantly changing algorithms, secret keyword coding and a hint of voodoo. A White Page article on Keywords, created by WebsiteBox.com columnist Jim Kimmons, outlines recent changes in Google and its SERPs. One of the key findings of Kimmon's research was that Google has made several changes to its SEO guidelines and is seeking out longer, more in-depth articles. "There is a whole new box of search results beginning to show up on Google, and it's titled "In-depth articles." "These tend to be longer and more detailed articles that provide a lot of information about the topic of the search," he reported. "In-depth articles results appear in a separate block with thumbnail images." "Another very important thing to understand is that they are never promotional in nature. These are informative and educational, NOT sales or marketing oriented at all." This is great information and backs up with I have been saying for some time. Content is king. And quality content is worth its weight in gold these days. But what is "quality content?" In my writing, I work to achieve a mix that includes highly localized, in-depth and informative articles on subjects of interest to my particular readership. I make sure to include as many links as necessary to provide additional info. However, always check to make sure these links open in a new window as to not lose the potential clients.
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7 Tips for Writing Meta Descriptions for Your Website
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SEO and Marketing Tips From the Pros - Part 4
This is the final article in a series on the value of SEO (read Part 1, Part 2, and Part 3). Today, we're continuing the series with the second of three case studies that explores how top performing brokers leverage SEO for success in real estate. Justin Havre & AssociatesRE/MAX FirstCalgary, AB Justin Havre lead CIR Realty in performance for several years and was the first agent to ever reach the top award level at CIR Realty—an accomplishment that hadn't been achieved in the company's first 32 years. After reaching the top, Justin decided to move his team to work on a strong international brand, RE/MAX. Justin's team is made up of 17 agents. His recent awards include: #1 Team in CIR Realty for Production in 2013, 2012 & 2011 #2 in CIR Realty for Production in 2010 #1 in CIR Realty for Production in 2009 Member of the Calgary Real Estate Board's Million Dollar Club Cirrus Pinnacle Award Cirrus Elite Award Cirrus Circle Award Directors Platinum Award President's Platinum Award In 2013, Justin's business almost tripled in terms of transactions compared to 2012. This year they are on pace to double last year. Justin added, "My leads were actually a bit down this year, but I have been doing radio advertising, putting in guaranteed sale programs, widening the net and focusing on improving my conversion rate. It's working. I'm also working hard to balance my business more evenly for buyers and sellers. We are currently at 60% buyers/40% sellers, which is an improvement from previous years."
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SEO and Marketing Tips From the Pros - Part 3
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SEO and Marketing Tips From the Pros - Part 2
Last week, we posted the first article in a series on the value of SEO. Today, we're continuing the series with the first of three case studies that explores how top performing brokers leverage SEO for success in real estate. Success Leaves Clues I have always been a student of excellence. I watch successful people and notice what they do and what they don't do. I love to hang around people that perform at this level because they always have a great energy level and they are always looking for ways to improve. They are fun, charismatic and curious and, you may find this surprising, they are happy to share what they know. They don't worry that they are giving away the "secret sauce" because they realize execution is key and a head start in any business today is priceless. They also have committed to doing the things that made them successful every single day. They keep their foot on the gas and continue to innovate. I asked some of these "elite" real estate professionals to talk a bit about how they approach SEO and their overall marketing strategies and any tips they would be willing to share. I recommend you take a moment and visit each of their websites as well to see first hand what they do as success does leave clues! The Ashton Real Estate Group RE/MAX EliteTeam Lead: Gary AshtonNashville, TNhttp://www.nashvillesmls.com Realtors like Gary Ashton devote time, money, and energy to build their on- and offline brand every day. Gary Ashton is the founder and leader of The Ashton Real Estate Group and, as of 2012, is the Official Real Estate Agent of The Tennessee Titans. His team has been the #1 RE/MAX team in Tennessee for the last three years. They are #6 in the USA with RE/MAX in 2013 and #9 in the entire world.
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SEO and Marketing Tips From the Pros - Part 1
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SEO Insights: Google, Algorithm Changes, and Article Lengths
This is the first paragraph at Google on their Code of Conduct page: "Don't be evil." Googlers generally apply those words to how we serve our users. But "Don't be evil" is much more than that. Yes, it's about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it's also about doing the right thing more generally – following the law, acting honorably and treating each other with respect. If you've tried too hard to improve your search ranking and suddenly found your site five pages farther back in the SERPs (Search Engine Results Pages), you would be more likely to feel as if Google has definitely been pretty "evil" when it comes to your website and business. However, in general Google is all about constant algorithm changes with the intent to improve the search experience for users. Here are some of the recent bigger changes that could make a difference for your site: (Not Provided): This one is a major setback for marketers, as no longer can we see most of the search words and phrases used by searchers who reach our sites from Google. In making searches more secure, Google has made it much more difficult for marketers to figure out what content is drawing visitors to their sites. PageRank: PageRank seems to be gradually going away at Google. It's for years been a tool to gauge how a site is doing as far as incoming links and popularity on the Web. It previously was updated every three months or so, but it's been almost a year now since the last update. Hummingbird: This update employs a whole new way of Google recognizing "conversational search." So many people are now searching on their smart phones and using conversational search phrases that Google is modifying to meet the demand. A search like "show me photos of the Taj Mahal" will yield pretty much only images because that's what the searcher asked for, rather than articles. In-Depth Articles: There is a whole new box of search results beginning to show up on Google, and it's titled "In-depth articles." These tend to be longer and more detailed articles that provide a lot of information about the topic of the search. Let's take a little bit more of a look at this one for our purposes.
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Google Doesn’t Love You Anymore
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Four Things That Every Real Estate Pro Should Know About SEO
It's easy to become overwhelmed by SEO (search engine optimization). Good SEO is what helps a website rank on the first page of Google, for instance. You want good SEO. High quality content, good, easy to navigate design – these things are in your control, and they are crucial to the SEO of your real estate websites. So today, I've pulled together four things that every real estate agent should know about SEO. 1. Content is the cream that rises to the top. Content should answer a need. It should tell a story. It should solve a problem. Content should be applicable, usable, shareable. It should resonate with your users. As a real estate professional, you know your market. You know the buyers and sellers you want to attract as clients. What do they need? How can you give it to them? This applies to your agent and single property websites and to your social media efforts. Before you throw up your hands in defeat, know this: none of this means you have to have tons of content or writing on your sites. But it does mean that what you do say and post needs to be relevant. 2. SEO is steadiest on a tripod. To have a solid SEO strategy, you need to focus on three separate areas – content, links and social media. They are separate, but also incredibly interconnected. And they're all important. Link exchange is a great way to get legitimate links from other websites pointing to your site. Links increase your site's authority and, therefore, its visibility in the search engines.
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