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Step 6: Increase Exposure, Increase Buyer Inquiries

July 21 2010

touching growth

In an effort to empower real estate agents to convert online listings to leads, REALTOR.com published the 6-Step Online Optimization Plan 6-Step Online Optimization Plan. This report covers the following topics:

  • Intro: Get more buyer leads from your online listings
  • Step 1: Generate more buyer leads with photos
  • Step 2: Get more calls with Persuasive Property Prose
  • Step 3: Capture more buyers with full-motion home tour videos
  • Step 4: Getting online home buyers to your Open House
  • Step 5: Your social network is still your #1 profit center
  • Step 6: Increase exposure, increase buyer inquiries

Following step five of this report, step six disusses how to increase your reach and generate more buyer inquiries. If your listings aren’t being seen they aren’t being sold.

Don’t limit who sees your listings. Remember even if the same people see your listings on multiple sites, you are building name recognition with buyers during their research stage. However, more than likely most of the sites you advertise on will not have a large amount of overlap since many consumers prefer to stick with one major site for their property search.

The key to getting calls coming in will always be based on the number of times your listings are seen online. Getting those numbers up on as many sites as possible will be crucial. Choose the sites with the most traffic.

Bonus tip:

  • REALTOR.com® is not only the most trafficked real estate site, it also has special programs designed to direct buyers to your listings so that they lead to calls and emails to you.
  • Want your listings to be seen before all others in your local market? Ask us about featuring your home in a position that can boost your consumer traffic by 94% and increase buyer inquiries.

To learn more about REALTOR.com®, please click here.

Your 6-Step Online Listing Optimization Plan includes how to:

read more articles about social media

Other articles of interest: AgentOffice | MLSFinder.com