Expert Tips From Real Estate PPC Pros

Pay-Per-Click (PPC) advertising is the digital compass that will guide your property listings on top of search results. It provides agents the unique advantage to place their website right in front of potential buyers and clients who are actively searching online. This results in reaching the correct audience and gaining quality leads.

Overall, PPC is essential for real estate agents because it increases your visibility, and gives you control over your budget, who to target, and where your ads will show. Furthermore, you have the flexibility to adjust your campaigns in real time.

Google Ad's dashboard.

Cost and Budget

The cost of PPC campaigns depend on keyword selection, competition, and the platform used (like Google Ads, Bing Ads, and social media). It is crucial to pick less expensive but effective keywords like long-tail keywords to lower your expenses and strengthen your PPC campaign. Don't forget to optimize your bidding strategies, ad copies, and landing pages to increase your return on investment.

In PPC, you get charged every time someone clicks on your ads, which makes setting a clear budget very important. PPC is also essentially a bidding, but the highest bidder doesn't always emerge victorious. Platforms like Google Ads consider the quality of content, relevance of the ad, and which ad will offer the best answer to user queries.

Target Audience

Understanding your target audience is essential for your PPC campaign to be successful. This involves demography, their needs, pain points, and where they are in the buying or selling process. You also have to create detailed personas based on research and feedback from previous campaigns. Don't forget that there are existing restrictions in terms of targeting based on some demographic information like age, gender, ZIP code, parental status, and marital status.

Landing Pages

Your ads landing page is a crucial part of your PPC campaign. Your landing page should be relevant to your ad's promise, contain an effective call-to-action, and be mobile-optimized. Moreover, the design and user experience should be focused on. A clutter-free and easily navigable page encourages visitors to remain and engage.

Selecting Keywords

Keywords are the words or phrases that users choose when searching online. As mentioned above, long-tail keywords are more targeted and less competitive, which give you successful results. Try using "2-bedroom homes for sale in [specific location]," rather than general terms like "homes for sale in [specific location]." Always remember to also utilize local keywords, exclude negative keywords, and use Google Keyword Planner or Ahrefs' Keyword Explorer for research and analytics.

How long-tail keywords perform on search engines like Google.

Conclusion

In the real estate industry, you have to arm yourself with the right strategies to stand out. Ultimately, your goal is not just to showcase your listings, but to form connections and turn each click into sales. PPC advertising is a powerful tool that can help you with these, so learning how to effectively use it is a game changer. Alternatively, you can also reach out to Real Estate Webmasters to get professional support from PPC experts.

This is a summarized version of a blog that was previously posted on Real Estate Webmasters' website.

Thank you to Real Estate Webmasters for sponsoring this article on RE Technology.