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Monitoring Your Keyword Rankings

September 14 2023

Thank you to Real Estate Webmasters for sponsoring this article on RE Technology:

Understanding the power of SEO and keyword rankings is essential to stand out in the competitive real estate landscape. As more Realtors and potential buyers shift their searches online, mastering SEO is not just an option but a necessity. The top spot on search engine results pages trumps a prime billboard location, and being relegated to the bottom means less views on your property listings.

Basics of Keyword Rankings

Keyword ranking is part of search engine optimization (SEO), and it serves as a guide to the most relevant content based on users' search queries. It determines your search engine result pages (SERP) position, so it is also best to keep track of algorithm changes to maintain your ranking.

When choosing keywords, always consider your target audience. Think about the terms and words they're most likely using in their searches and incorporate those in your final selection. Furthermore, refrain from using generic terms like "house for sale," and opt for long-tail keywords like "4-bedroom homes in [specific location]" or "lakefront houses in [city]."

rew Longtail keywords

Tools for Keyword Ranking

Monitoring tools like Google Search Console and Google Analytics can be used to analyze your keyword performance and gain valuable data on keyword rankings, click-through rates, and user behavior. Google Trends, on the other hand, is helpful for insights regarding the amount of times your keyword was searched in a year. SEO audits, tracking, and constant adjustments are also essential for sustained success.


In conclusion, the Real Estate industry has drastically evolved and is now about visibility, relevance, and ranking. By focusing on SEO and keyword ranking, you position your business at the forefront of your client's minds and, ultimately, for success.

You can contact Real Estate Webmasters if you're interested in getting professional help to elevate your online presence.

This is a condensed version of a blog originally published on Real Estate Webmasters' website.