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Why Absentee Owners May Be a Gold Mine for Seller Leads in Today's Market

August 28 2023

During this month's Tips & Tricks Tuesday series, we've been discussing how to find more homes to list. One major obstacle in this quest is finding willing sellers -- few homeowners are willing to give up their existing low mortgage rate to enter into today's high-priced market.

But there's one group of homeowners who may be the exception to this: absentee owners. Properties with absentee owners are likely to be rentals, second homes, or vacation homes. Because the property isn't their primary home, they don't need to worry about buying a replacement home at a high price or interest rate. And owners of these homes may be willing to list to capitalize on today's high property values, or to rid themselves of extra property taxes or the hassle of being a landlord.

So what's the best way to pursue these potential sellers? In the video above, Brandon Mulrenin offers strategies for turning these leads into clients. Watch the video to learn:

  • How to get an absentee owner list
  • Tips and methods for reaching out to absentee owners
  • How to use social media, email marketing, and direct response mail to target this niche
  • Why an "acquisition focus" is a potent messaging strategy
  • And more!

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