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Lead Gen Meets Next Gen with RealtyCandy's New AI-powered Home Valuation Widget

August 01 2023

Welcome to a new month of our "Tips and Tricks Tuesday" series, which highlights articles around a theme. August's theme is "Finding more homes for sale." Read on for tips and tricks for finding business in a challenging market:

plunk realtycandy 1RealtyCandy may have just broken the record in developing the easiest lead gen tool for real estate agents and brokers. For over a decade, the company has been providing unique website apps, templates, widgets, and first-to-market integrations to thousands of real estate agents nationwide.

In a recent press release, they announced a partnership with Plunk, an AI-powered property analytics platform, to provide agents and brokers with access to a lead gen widget that produces both real-time home valuation and local market insights, including sale vs. list price, median list price, median days on market, price per square foot, inventory, and days of inventory.

This first-of-its-kind lead gen widget is available on HomeValuation.ai and the price points are quite reasonable considering the leads would be generated instantly, without having to take a client outside of the agent's website.

The average cost for agent lead gen tools on popular real estate portals like Zillow can range from $20 to $60 per lead. Through the HomeValuation.ai widget, an agent can access up to 100 valuation leads for $59 and keep clients engaged within their own website.

In a departure from most other valuation widgets, when a potential client enters their address into a HomeValuation.ai widget, the data address is immediately captured. This has proven to be particularly valuable when paired with a QR code and used as a rider at open houses or on yard arm signs. The agent instantly knows who in the neighborhood is checking their value and can follow up.

Beyond the price point per lead and the end-user experience, the easy integration is what truly sets this lead gen tool apart.

"I've been a real estate agent for 20 years and have never come across a lead gen tool this simple. It took me five minutes to sign up for a plan and paste one line of code into my website," said Darren Winston, an early adopter of the widget and a luxury agent at Sotheby's International Realty. "Having an AI-based home valuation tool has been an effective way for me to bring past clients and new homeowners to my website."

And because it's only one line of code, there's no new tech stack to add or additional costs for a development team to deploy this new tool.

"Real estate agents and brokers have been presented with a growing number of technology solutions to help streamline and grow their businesses—but some require complicated integrations," remarked James Call, Founder and CEO of RealtyCandy, in the press release. "So, we built an elegant and simple home valuation lead gen widget, leveraging Plunk's AI-powered home ticker and local market metrics."

RealtyCandy has created a demo of how to use RealtyCandy's lead gen widget here.

Kurt Kreager has over 40 years of experience in buying, selling, and managing real estate for buyers, sellers, and investors. He is currently a Managing Broker with Coldwell Banker Danforth and a lead advisor on real estate services at Plunk.