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9 Real Estate Marketing Ideas for May

May 02 2023

inspiration light bulbWe're back again with another round-up of monthly marketing ideas. The weather's warming up, the barbeques are firing up, and there's no better time to power up your business by getting your name and business out there!

Dive right in with these nine real estate marketing ideas for May:

1. Celebrate National Moving Month

Did you know that May is National Moving Month? It makes sense, as May is typically the kick-off to the busy summer selling season. Get in the spirit of things by partnering with a local moving company or storage facility to offer exclusive discounts or promotions to your clients.

2. Highlight Day Camps and Other Kid-Friendly Activities

Ah, summer: kids love it, while parents stress out over it. With school almost out for summer, put yourself in the good graces of local parents by highlighting day camps and other ways parents can entertain their kids over the summer. You can do this by writing blogs, social media posts, mentioning it in email newsletters, and more. However you share this knowledge, parents are sure to be grateful!

3. Host a Community Clean-up

Just like houses need seasonal maintenance, so do our local beaches, parks, and other outdoor spaces. Winter storms can leave behind a lot of debris, so consider hosting a community clean-up to get your area ready for summer. Create a public event on Facebook—and be sure to promote the event across your other channels, too.

4. Offer a Free Home Valuation or Market Analysis

It's likely you already offer this service to seller leads—but if not, take this as a sign to start! And if you already do, now's a great time to start promoting this heavily. Add a lead-capturing DIY home valuation to your website, send out postcards, promote it online, or in digital ads—the sky's the limit!

For buyers, consider creating a report, summary, or blog post on the current state of the market. You can highlight entry-level homeownership opportunities like condos or "starter homes" and mention recent sales trends.

5. Show Your Memorial Day Spirit

There are many ways to celebrate Memorial Day: host a community BBQ, share patriotic-themed content on social media, or highlight fallen military heroes from your area. You can also host a Facebook fundraiser to donate money to a veterans' organization or memorial funds and scholarships.

6. Create a Virtual Tour of Your City or Neighborhood

You know all about creating virtual tours for your listings. But did you know you can use 3D capture technology to create virtual tours of important community spaces? Some brokerages and real estate agents have already been doing it for years. Learn more here: 3D Walk-throughs Aren't Just for Listings: Capture These 6 Local Spaces to Boost Engagement and Business Opportunity.

7. Highlight Local Bike Trails and Routes

May is National Bike Month, and you can use this as an opportunity to show off your local expertise. Share info on the best local bike trails and routes, or highlight local bike shops or biking events. Invite your social media followers to share their favorite paths to get a conversation going!

8. Food, Food, Food

Speaking of national monthly celebrations, May is also National Hamburger Month and National BBQ Month. If your mouth is already watering, that's understandable! Let your appetite inspire you to highlight the best burger or BBQ joints in your area. If you've got culinary skills, share your favorite burger or BBQ recipes—or talk to local foodies and get them to share their secrets with you. Share these posts on social media or on your blog.

It's a great run-up to Memorial Day—the official start of outdoor grilling season! And if you're hosting a Memorial Day event of your own, you can work in a short promo or event reminder in each of these posts.

9. Attend a Local Home and Garden Show

Get your name out there this month by attending a local home expo. Rent a booth or table and highlight your listings, offer free home valuations, highlight down payment assistance programs, and come ready to chat about your local market and get some quality face-time in with locals.