Our Top 10 Most-Read Articles of February

The future is already here, and today's real estate professionals are learning what impact advanced technologies, like artificial intelligence, will have on their business. That's a topic that was on the minds of our readers in February, if our monthly most-read articles list is anything to go by. Last month, RE Technology readers devoured articles on ChatGPT (article #2) and facial recognition software (#10).

Our readers also dove into articles about using Google Sheets for lead capture (#5), 50 ways to use NAR's free-to-Realtors program RPR (#9), and a tech checklist for your open houses (#6).

What else were agents and brokers reading last month? Check out our full list on February's top 10 articles below to find out.

1. Top 10 Mobile Apps for Real Estate Agents
Is your phone dialed in to the latest and greatest digital applications? Good real estate apps can help agents edit videos and photographs, schedule and track social media, increase efficiency, manage projects and expenses, keep tabs on industry trends, maintain their CRM – and the list goes on. Here's RPR's recommendation for 10 solid apps to download and try for 2023:

2. How Real Estate Agents Can Use ChatGPT
Real estate agents are always looking for ways to improve their business and stay ahead of the competition. One tool that can help them do this is ChatGPT, a machine learning model that uses deep learning techniques to generate human-like text. Learn how real estate agents can use ChatGPT and the benefits it has for their business. Read on to find out more!

3. The Real Estate Niche with Big Profit Potential
Do you serve a real estate niche? Focusing on a specific niche makes it easier to brand your business and stand out from competing agents who have a more generalized real estate practice. Realtor Jaime Resendiz explains why new construction/new home sales may be the way to go for pure profitability.

4. 4 Pre-listing Steps to Boost Your Commission and Add Value to Your Clients
When you're focused on adding value for your clients, increased and more steady commissions naturally follow. While some pre-listing tasks are the same in any housing market, you may need to tweak your planning as the market in your area shifts. Here are four things to do before you list a home.

5. Google Sheets + Your CRM = Open House Dream Team
Did you know you can use Google Sheets for lead capture? It's true—rather than paying for open house apps or building lead capture pages, you can simply use this free tool as an easy way to capture leads. Learn how to set up a Google Sheets spreadsheet for this purpose AND how to connect it to your CRM.

6. What Should Your Open House Tech Checklist Contain? 9 Must-Do Items
Today's open houses have come a long way and are powered by technology. As a result, real estate agents can leverage tech tools to better promote – and host – an open house. Agents also need to remember that many of today's homes boast an array of new tech of their own. That smart home tech can positively impact an open house, but you must be prepared. Here's your tech checklist for an open house.

7. Tools to Target Seller Leads and Listings in a Tight Inventory Market
Despite housing inventory rising year-over-year from 2022, real estate agents and teams across the country are still scrounging for new listings. So how can you make sure you're attracting seller leads and landing those listings instead of the competition?

8. How Hosting Community Events Can Help You Grow Your Business FAST
Want to get more business without asking for business? It can be done, and the secret is in hosting community events. In fact, this method is so effective that California Realtor Dave Archuletta went from being a brand-new agent in 2020 to doing an estimated $80 million in volume in 2022. Here's how you can use this local events strategy to grow your business, too, and build trust in your community!

9. 50 Ways to Use RPR in Your Real Estate Business
What exactly can RPR (Realtors Property Resource®) do your business? Consider this nifty-fifty list the ultimate answer! This list will provide an overview of the many ways REALTORS® are using RPR to better manage their real estate business, from prospecting to valuing properties, listing presentations, open houses, anniversary follow-ups, and more.

10. 4 Things Real Estate Agents Need to Know About Facial Recognition
Facial recognition technology, or FRT, is a type of biometric security based on a person's physical characteristics that act like a fingerprint or password alternative. Real estate agents can expect to encounter more uses of facial recognition technology that will impact their business or clients. Here are some of the pros and cons of FRT.