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The Case for Recruiting Experienced Agents

November 15 2022

It's common to hear brokerage and team leaders say that they like — and often prefer — recruiting new agents. The oft-stated reason is that it's easier to train new agents on your systems and processes than it is experienced agents who may be set in their ways and resistant to change.

Scott Pridemore and Mike Hege, co-CEOS of Pridemore Properties, disagree. They lead a team made exclusively of 30 experienced, senior agents (no rookies here!). In this chat, they share with host Tom Ferry why they recruit only experienced agents, how they recruit, and the pitch they give to senior agents.

Watch the video above to learn how they "lead a team of leaders" and how it drives their success.