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Leverage Your Inbox to Cultivate Leads and Repeat Business

October 26 2022

elm st leverage inbox 1We've all heard that staying engaged with past clients is a phenomenal way for real estate agents to nurture their real estate business. But what does that mean when it comes to your inbox? Email templates and a catchy subject line?

Should you be sending your past customers constant emails about their dream home being listed, or just sending them a friendly celebratory email for their birthday?

Maybe they have a friend or family member they've mentioned on Facebook or Instagram who's looking for a home — should you reach out just to see if you can help them in their search? Could you even send them a follow-up email about a school in their district that's holding a meet-and-greet event for new parents in the area?

The answer is: Do it all.

Reach out, even if nothing's going on

As a real estate agent, you understand how imperative it is to build connections and keep them going. Staying in touch with your client base, even if they're settled in their homes and not searching for a change, is a great way to maintain a relationship and build credibility as a trusted source for all things real estate.

By casually reaching out, you stimulate memory of the interactions they've had with you, reminding them that you helped them during an extremely stressful and pivotal time.

Anyone within their immediate sphere of influence then becomes a prospective buyer or seller capable of perpetuating further lead growth for your business.

Utilize real estate email templates

Email templates are everywhere. Whether for real estate, general marketing ideas, proposals, newsletters for community events, etc., there's an email template ready and waiting.

Use them.

Not only do they save time, but they can have a fairly positive effect on your stress levels. In fact, using an email template set to a steady drip campaign can free anywhere from two to eight hours of your time per week, leaving you available for that last minute open house or to explore a new local market for a client.

Specific email templates geared toward agents also give ideas on how to set up an open house invitation, present housing market data and generate buzz around your personal brand by using proven design and content strategies with your personal branding.

It's okay to be human

It doesn't matter if you use a template or craft an email from scratch, it's essential to connect with your clients on a human level. For example, if you had a past client who needed more nurturing reach out, try engaging with them on a gentler level by asking how they are, changing your punctuation usage and possibly adding a few emojis here and there.

Showing empathy, even in an email, is a great way to build a positive connection with you and real estate, negating some of the more stressful facets of the transactions. If you decide to use a template, try adding general interest information about home design, the buying process, things to do at home or anything else that displays you as a thoughtful expert in your area.

Your inbox is a simple yet powerful relationship online meeting tool. It's excellent for engaging established clients, prospecting new buyers/sellers and just staying generally connected with the homeowner community. There are also great learning opportunities that allow you to leverage your emails more effectively, displaying proven strategies and techniques to increase open rates, save money and thoughtfully engage with your contacts.

Interested in more tips and tricks to master your email marketing? Dig in deeper with this FREE DOWNLOAD

Your free AWESOME EMAIL MARKETING GUIDE will give you more ideas on how to use your inbox and email marketing strategies to stay in touch with past clients so you can create repeat business, as well as generating new and referral leads.

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Need help with leveraging email marketing to cultivate more business?

Elm Street Technology does the work for you and offers solutions that help you stay in touch with past clients so you can generate referral leads and repeat business. Connect with an Elm Street Technology Success Coach today to learn more.