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Going Green is Better for Your Clients, Too

February 03 2012

We’ve talked a lot about the benefits of going mobile and paperless – but we’ve done it mostly from the perspective of agents and brokers. Today we’re looking at it from a different angle. We want to point out that these smart business decisions can be beneficial for clients as well.

“Remember,” says RE Technology CEO, Victor Lund, “your client may be as busy, or busier, than you are. Imagine that you are juggling a career, family and the prospect of moving – that’s a lot to carry. If you can make their real estate transaction smoother, that could give them some much-needed simplicity.”

“I Want it Now”
Consumers today have an “I want it now” attitude. They’re used to instant gratification in many areas of their lives, due to all the mobile and paperless technologies they’re accustomed to. These include: banking, paying utilities or other bills, preparing/paying taxes, sending invitations, purchasing tickets – and infinitely more.

Dealing with “I want it now” customers used to be quite a challenge for on-the-go real estate agents. After all, if you have to dig through the paperwork at your office to respond to a client request, but you’re on the road showing properties to a potential buyer, you’re in quite a pickle. The key to making this work is to utilize mobile, paperless options for sharing documents and information. These resources allow you to keep moving without compromising your customer service.

There are many companies who have adapted to this trend by creating mobile-friendly solutions. First American Title is one example of such a company – it recently joined our product directory, just in time to discuss the launch of myFirstAm™, the company’s mobile solution for real estate professionals. This tool allows you to share and keep track of all the milestones related to a residential real estate sale. That means you can check the status on a title order from anywhere, and even receive custom notifications via text or email to alert you to status changes or updates.

There are a variety of other technology products that can help you make the transition. You may want to check out tools for: digital signatures, transaction management, document management, and CRM (customer relationship management).

Good for You
It won’t hurt to reiterate the ways that green business practices can be beneficial for you. For instance, going green can help you:

  • Save money
  • Help Mother Earth
  • Be more efficient

Better for you, better for you clients, better for the environment – a winning combination!