Our Top 10 Most-Read Articles of April

Diligent effort is the name of the game in a challenging housing market. According to our list of last month's most-read articles, RE Technology readers showed an interest in building up their prospecting efforts (see articles #4 and #7 below).

Interested in the state of the real estate market? Article #1 explores whether or not we're in a housing bubble.

Want a bit of encouragement? Try article #3. Want something free? Article #2 is the one for you. For everything else, check out our full list of April's most popular articles below.

1. Are We in a Real Estate Bubble?
‍Mortgage rates are rising fast, the Federal Reserve is hiking interest rates, and people are starting to ask: Are we in a real estate bubble?

2. Friday Freebie: 2022 Home Seller's Guide
‍With record-high housing prices comes record-high commissions. However, getting a listing in today's low inventory market? It can be a challenge. That's why we're highlighting a free guide for home sellers that's great not just for educating existing clients, but as a lead magnet to attract more seller prospects.

3. 5 Weaknesses that Make Real Estate Agents STRONG
Do you ever feel that the skills you are lacking are also causing you to lose potential real estate business? Just remember, these characteristics are neither good nor bad. This means your perspective can help mold what kind of real estate agent you want to be. Here are a list of strengths that can also be weaknesses.

4. How to Build your Neighborhood Database From Scratch
Did you know that creating a prospect list for any neighborhood is quick and precise with RPR? In this article, we'll show you how to create a highly targeted list of homeowners for any geography that can be imported into your CRM to aid in future direct marketing efforts.

5. New ShowingTime feature brings real-time tour availability to brokerage sites
ShowingTime unveiled a new feature that displays home tour availability in real time, significantly speeding up the process of booking a home tour and reducing hassles for buyers, sellers and agents alike. It will be available soon for easy inclusion on broker and agent websites everywhere via the application programming interface (API) of ShowingTime.

6. Lead Generation Means Nothing (If You Don't Have a Lead Engagement Strategy)
Agents are obsessed with lead generation, but that's only half of the battle. When you get leads into your CRM, the next — and potentially most important — phase of the conversion process begins: lead engagement and follow-up. Generating leads is a costly investment, so make sure that you actually have an effective lead engagement strategy in place in order to convert those leads.

7. 6 Ideas for Prospecting with Your Property Data System
Low housing inventory got you down? There's a tool available to you with powerful prospecting capabilities--and the best part is that it's already included with your MLS or association membership dues. That's right, we're talking about your MLS's public records/property data system. Here's how you can use the rich information it contains to precisely target potential leads.

8. How to Choose the Right Domain Name For Your Real Estate Business
The domain name you choose for your real estate business's website is a crucial yet challenging decision for any agent to make. The name you choose will give an impression of your brand's professionalism and personality, so it is crucial to get it right. Before rushing into a decision that will heavily affect your real estate business, consider the following best practices when it comes to choosing your domain name.

9. You Have an Online Reputation (In Case You Didn't Know)
Your website communicates more than just what's on the page. Yes, visitors are looking through what you have to say about yourself and your business. But they are also reading between the lines, making decisions in seconds. They judge your digital brand based on your website's user experience. Let's look at some of the biggest elements that influence your digital reputation.

10. 3 Types of Online Search to Dominate for More Real Estate Leads
Did you know that there are three different types of online search that real estate leads use to find a Realtor? In this video, learn exactly what those three types of search are, why they're important, and how consumers use them to find agents. You'll also discover which steps to take to dominate those searches.