Our Top 10 Most-Read Articles of March

Ready for the spring and summer real estate market frenzy? If our list of March's most popular articles is any indication, our readers are definitely getting ready.

Working with buyers? Check out article #1 for insight into what message the car you drive sends. Or check out #2 for checklists you can use with your clients, including sellers.

If sellers are more your thing, article #4 offers advice on growing your listing business. And #9 pulls back the curtain on the intriguing differences in marketing spend in red versus blue states.

What else were agents and brokers reading in March? Check out the full list below to find out!

1. What Type of Car Should Realtors Drive?
You've probably asked yourself, "Does it matter to my clients what car I drive?" There are many sides to this argument and many points to be made. We've listed these considerations agents should make with regard to their set of wheels, as well as a list of dos and don'ts.

2. Friday Freebie: 8 Homebuyer and Seller Checklists
To help you and your clients stay on top of everything during the home sales process, we're highlighting a collection of eight buyer and seller checklists that will keep everyone organized all the way through moving day.

3. How to Convert an Internet Lead via Phone
The strategies you use to successfully convert leads are a big factor in your level of productivity. One traditional, yet effective way to move an online inquiry into the pipeline is to make contact by phone. Here's a roundup of wisdom on the subject from four real estate coaches.

4. Tips for Growing the Listing Side of Your Real Estate Business
Building the listing side of your business will help you become a more balanced agent that can thrive in any market, whether it's favoring buyers or sellers. Here are essential tips that can help agents expand their listing services to grow in their markets.

5. 9 Best Apps for Real Estate Agents
Looking to use the best apps for real estate agents? We've identified nine apps that help agents generate leads, organize tasks, and run an effective business. Use these nine real estate apps to increase your number of clients, close more deals, and run the strongest real estate business possible.

6. RPR: Your Open House Secret Weapon
Every state has lifted pandemic restrictions. That means everything is open! If you're thinking of holding an open house, this article is for you. We'll tackle the basics of prep and planning, and tips for how to promote and host. We'll also cover important ways that using RPR can help you sell this listing.

7. TikTok: Video Makes the Real Estate Star
TikTok became a rising star in social media at the start of 2020, and it has been going strong ever since. With more than a billion active users, it has quickly become one of the most popular social media platforms in the world, and creative real estate teams have found many interesting ways to integrate TikTok into their social media marketing. If you're new to TikTok, consider this your introduction to the platform and your guide for how to get started.

8. How to Use Digital Flyers to Market Your Real Estate Business
There are several ways to use flyers for marketing your real estate business effectively. We'll discuss how marketing through real estate flyers has evolved in the digital age and how you can effectively use this strategy to generate more leads and create new business opportunities for your real estate brand.

9. New HomeJab Study Reveals 'Blue vs. Red' State Agent Marketing Spend
After studying more than 43,000 professional real estate photography assignments over the last five years, HomeJab discovered a significant difference in the amount of marketing dollars agents spent for listings before the pandemic and what they spent coming out of the height of the COVID-19 outbreak. There was another significant difference in spending by agents in prominent "Blue states" versus "Red states."

10. 5 Ways You Can Help a Non-digital Client Go Digital
It's likely that even if you work primarily with younger home buyers and sellers, you will find that not all your clients are digital natives or tech-savvy. For these clients, technology can feel intimidating or make someone feel like they are failing if they can't get it to work. How can you help a non-digital client go digital?