Supra Offers Showing Solution through BrokerBay Acquisition

Showing solutions were rolled up under ShowingTime, who purchased many of their competitors. Nobody put much concern into it until Zillow Group -- a brokerage -- purchased ShowingTime. For many MLSs, associations and brokers, doing business with ShowingTime under the control of a broker poses issues for many.

The good news is that a handful of new showing services have emerged in the wake of this acquisition – Homesnap, TourZazz, Delta Media, Showingly, InstaShowing and others. Now BrokerBay joins that list.

WAV Group met with Fayyad Sbaihat, President of Supra, a division of Carrier (NYSE: CARR), who announced the acquisition of BrokerBay last week. What makes this acquisition so important is the interoperability between Supra lockboxes and showing software. By our analysis, Supra has more than 50% share of the lockbox industry in North America, with more than one million keyholders.

When Supra was looking at showing technologies to work with, they sought feedback from its customers; BrokerBay consistently surfaced to top of the list. Together, BrokerBay and Supra will provide a one-stop-shop for real estate professionals that combines scheduling and mobile lockbox access in an intuitive, user-friendly showing experience.

BrokerBay is not new; they have been providing showing software in Canada for years and recently have been making headway into the U.S. with its solutions. They currently have more than 140,000 agents on the platform and will be announcing a number of large MLSs in America who are in the contract phase.

Like many showing solutions, BrokerBay is very focused on the listing agent and seller's control over showings. They have a nice document management system for handling COVID related consent documents that are related to showings. They have a solid 3D showing solution that allows for remote showings.

BrokerBay has a unique permissioning system that understands the notion of franchise – region – broker – offices – teams – agents. Depending on your role, you can visualize and manage showings related to the above hierarchy. They couple this with seamless analytics and showing surveys. They are working on a buyer-tour solution.

Call center is an optional/premium feature with BrokerBay.

Here is a screenshot of the BrokerBay dashboard:

To view the original article, visit the WAV Group blog.