How To Use Video SEO For Your Real Estate Blog

Though shooting and publishing videos on the web has been child’s play for years now, getting those videos to rank high in search still seems to frustrating most. We reach into the mail sack once again today to answer a frequently asked viewer question.

“How do I decide if a piece of content should be in video or written format?” Should that first time home buyer tip be a video or a bullet point post? That neighborhood tour should be a video, right? So, which format is best and how can you get the most out of each post?

Double Dipping

If you’ve taken even a cursory glance at our website you’ll know our opinion, do both! Rather than pigeon-hole yourself, we recommend most people to use both formats for almost every post.

Sure, there is going to be a few topics that are better suited for one or the other. We’ve found though, creating content for the two different audiences is more important. Some people have no desire to consume content through video and some want to listen and watch as much as they can, so take advantage of that.

Not only that, you can take full advantage of the SEO Double Dipping that will occur. A video with clear, descriptive title and accurate tags will rank very well in a Google search. And because we know text from a blog post is index-able by the search engines, it has the potential to rank as well.

If you want to increase the SEO benefit of your video you can even upload the video transcript to YouTube.

Content And Video And Transcripts, Oh My!

We know what you’re probably thinking,

I barely figured out blogging, now I have to do video too! And a transcript!

Before you get too worked up let’s take it one step at a time. Here is the same process we used when we first started:

• Find A Topic. This one might seem obvious, but you’d be surprised. Either, start by answering frequently asked questions or talking about your particular niche. Anything you’re very comfortable talking about.
• Lights, Camera, Action. Turn the camera on! I don’t know a single person in this business that doesn’t like to talk. Storyboard what you want to say, turn on the camera and start talking.
• Make A Transcript. Go back and watch the video. There are two important things going on in this step. One, you are watching for where you can make improvements for next time. Two, you’re typing out the transcript for the video.
• Publish. Hit the publish button! For your first few attempts use the transcript for the written portion of your post and upload the transcript with the video to YouTube.

Action!

We know it might sound like a lot of work, and it is. However, ranking well within the search engines is going to take work. Did you think Google was just going to hand you that number one spot?

For those looking to really start utilizing video this year we highly recommend this strategy.

So, what questions do you have about making this strategy work for you?

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To view the original article, visit the Ticker Show website.