Realogy Unites Agent Lead Generation Programs to Harness the Power of Realogy's Expansive Network

Realogy Holdings Corp announced the centralization of lead generation programs under Realogy Leads Group. The Realogy Leads Group, supported by over 500 team members, unites Realogy's many lead generation programs across its franchise and owned brokerages, including Better Homes & Gardens Real Estate, Coldwell Banker, CENTURY 21, Corcoran Group, ERA, and Sotheby's International Realty.

"Our unmatched size and scale enable Realogy to attract and develop valuable real estate programs with national partners that in turn deliver high-quality, high-converting leads to our affiliated agents," said Ryan Schneider, Realogy's chief executive officer and president. "By bringing together our many lead generation efforts within one aligned team, we believe Realogy can create even more opportunities for our affiliated agents, brokers, partners, and customers."

Realogy Leads Group currently oversees multiple national real estate programs across several categories, including relocation management companies, mortgage lenders, consumer-based loyalty programs, and other service providers that support a consumer's real estate journey. Realogy Leads Group also manages a nationwide high-performance network of brokers and agents, recognized for exceptional customer service records, who provide outstanding real estate services and value to program consumers and, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The group also supports broker-to-broker and agent-to-agent referrals within Realogy, leveraging innovative tools, resources, and products to help owners and agents move quickly in an evolving market and optimize conversion.

Leadership and Looking Ahead

Katrina Helmkamp, President and CEO of Cartus, Realogy's global relocation services operations, also serves as president and chief executive officer of the expanded Realogy Leads Group, driving strategic growth of both teams. Helmkamp joined Realogy in 2018, bringing 30 years of leadership experience in business strategy, operations, product development, technology, and innovation across multiple industries from consumer goods to technology and more.

"I am thrilled to lead this organization and bring together all the teams within Realogy that for many years have been focused on driving high-quality leads to our affiliated agents. We are proud to provide unmatched value to our partners through these national real estate programs that pair consumers with highly qualified agents from the most recognized brands in real estate, deliver outstanding consumer satisfaction and conversion rates, and provide timely summary reporting," said Helmkamp. "We are confident in the growth of our existing programs and look forward to launching new programs with partners seeking the consumer experience, quality assurance, and national coverage that only we can deliver through Realogy's expansive network of affiliated brokers and agents."

Within Realogy Leads Group, there are several dedicated teams, with a range of expertise from digital marketing, user experience design, operational excellence, and technology innovation to support the development, implementation, and promotion of new and existing national real estate programs.

For more information about Realogy Leads Group, visit www.Realogy.com.