Our Top 10 Most-Read Articles of January

January is all about gearing up your business for the year ahead. That begins with understanding what the real estate market is likely to do in the coming months. That's why "5 Predictions for the 2021 Housing Market" was our most read article of last month.

RE Technology subscribers also prepped for 2021 by diving into articles about CMAs (#7), listing presentation checklists (#3), YouTube advertising (#9), and the mess Zillow is making of rental listings (#6).

What else were agents and brokers reading in January? Check out the full list below to find out!

1. 5 Predictions for the 2021 Housing Market
Following one of the strongest years for residential real estate on record, the 2021 housing market has some large proverbial shoes to fill. Optimistic housing economists expect a recovering national economy to improve the housing market even more in 2021. So what can we truly expect for 2021 housing market? Here are five predictions.

2. Common Misconceptions Agents Have About Real Estate Websites
When it comes to real estate websites, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are here to clear all that up. Here are common misconceptions about real estate websites.

3. Your Real Estate Listing Presentation Checklist
You should never treat the listing presentation as just a formality. Walk into each one with the mindset that you need to outperform steep competition. So, what's the best way to do that? We'll review the key areas that you need to cover.

4. Social Media for Real Estate Agents: Do's and Don'ts
It's no secret that a killer social media game should be an an important part of every real estate agent's marketing strategy. But there's lot of social media platforms and each is a little bit different, but some similar rules should govern your interaction with all of them. Get started on your social media strategy with confidence using these do's and don'ts of social media for real estate agents.

5. How One Email Generated $2 Million in New Business in One Day
We love to learn about the nitty gritty details that go into a successful real estate marketing campaign. That's why we were so excited to hear about Randall Martin, who generated $2 million in new business with a single. Learn more about how he achieved this by downloading a FREE Success Kit exclusively for RE Technology readers.

6. Zillow Does It Again: This Time They're After Your Rental Income
This month, Zillow announced that your MLS rental listings would no longer be syndicated directly to Zillow. With this policy change, Zillow you to create an account with Zillow Rental Manager and pay a hefty fee to appear on Zillow. The potential economic impact on real estate is massive: potentially tens if not hundreds of millions of dollars.

7. How to Get More Listings with a Comparative Market Analysis
When discussing marketing for real estate agents, a lot of attention is given to attracting leads. Once your leads convert into customers, however, you still need robust resources to help them meet their goals. One piece of content that appeals to both leads and customers is the comparative market analysis.

8. Read This First If You Need Help Setting Up a New Tech Device
New year, new devices. Did you know that the Tech Analysts at Tech Helpline also can help you with setting up many other new tech devices? Or help you switch from an Android to an iPhone, Windows to Mac, or vice-versa? Learn more about this free benefit from your MLS, association or brokerage.

9. Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. But YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need. Here's what you need to know about advertising on YouTube.

10. 6 Feet Under: Stop Killing Your Listings with Inaccurate Measurements
Ever been in a position where the house that you just sold ended up being not as presented? What if the square footage of the property wasn't accurate? The expectation of professionalism, reliability, and accuracy is something that every real estate agent is held accountable for. It all begins with best practices when it comes to marketing a property, by targeting one of the most important factors of any listing: accurate square footage.