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How to Sell Property 'Off the Plan' in 72 Hours... even if you've never done it before.

October 14 2020

"We're selling circles around the other builders that are on the same street… both in terms of numbers and in dollars per transaction."

The words of one very satisfied development marketing agent who used 3D renders to sell their builder's off-the-plan property, in less than 72 hours. When their online listing went live, it absolutely whomped similar developments on the same street in terms of views, Zillow saves, sale price, and the speed of sale. These other developments were using 2D black and white elevation images and half-finished build photos in their marketing, not holding a candle to the photo-realistic external renders, 360° internal renders and virtual tours used by this savvy agent.

What exactly are renders?

3D renders are also known as architectural visualizations or real estate renderings. They are 3D visuals of building plans that virtually bring property designs to life.

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Property buyers are visual, which is why the display home has been a crucial sales tool for property developers and marketing agents in the past. To cement a sale you can't rely on a buyer's imagination to see what a property will look like beyond the plans.

Renders showcase what a property will look like complete with photo-realistic furnishings, landscaping, lighting, façade, and room navigation.

Like a display home, 360° render virtual tours allow buyers to walk through a home, but in this instance, they can do so from anywhere. They can integrate themselves into a property in their own space, at their own pace. Plus, using Additional Outputs in a virtual tour, buyers can toggle between different designs, colors, styles, and options.

Here is an example of a 360° Render Virtual Tour:

How can high quality renders benefit my real estate sales?

As Solid Ground Home Builders and their marketing agent Charles Nitschke recently discovered, using renders to sell your property is a no-brainer. BoxBrownie.com's business expertise brought to renders has made them more affordable than before without compromising on quality. Plus, a quick turnaround means a quick to market strategy is available.

Charged with selling a land and home package in Spokane, Wash., Nitschke ordered four internal 360° renders, and two static external renders to display the front and back elevations of the unbuilt home, plus a 3D floor plan with furnishings.

This provided an affordable solution to "build” a quarter of the house, virtually giving the agent 90 percent of what they needed to go to market.

They also received a virtual 360° tour link to embed and share on the listing—a speedier solution for display homes to allow potential buyers to walk through.

With a two-week turnaround on the 3D renders, the online listings were up quickly and the builder had their first contract within 72 hours. To date, they have since contracted four more sales from their 3D render listing.

Why should I use 360° renders?

3D renders provide a photo-realistic image of an unbuilt home, allowing you to market the intangible. By bringing the property to life with high quality imagery, BoxBrownie.com renders are an extra tool in your go-to-market strategy that are much more affordable than previously realised.

Making the step up from static to 360° renders is a small increase pricewise, but a big step up for market interest. With complimentary 360° virtual tour creation and hosting thrown in, you'll be top of the class on MLS and listing sites who now offer a "search by virtual tour” filter. There is no need to create a 360° render of every room to take advantage of showcasing with a virtual tour.

The use of 3D renders in development marketing is proving to be the most successful way to sell a property off the plan. If you want to learn more about BoxBrownie.com renders and how they can increase your property marketing capabilities, register here and our Expert Renders Team will be in touch.

BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on November 30. Click here to claim your free virtual staging edit.