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How to Shoot Real Estate with Only an iPhone 11

August 25 2020

It's no secret that as real estate agents or property managers, we are always trying to get ahead of the pack. Elevating your marketing above the rest could be the difference between securing your next sale or missing out to your competitor down the street.

In this blog, we are going to prove you really can shoot real estate using just the iPhone 11. This latest release from Apple features an awesome wide-angle lens that is simply insane and, when paired with the CameraPixels PRO app and HDR Image Enhancement, it can really help set your property marketing apart from the rest.

What Is Bracketing?

Bracketing is used by photographers to take multiple shots of the same image at different exposures which can then be combined into the finished product. This process produces an HDR image or a High Dynamic Range image that can highlight important details of the property you're shooting, particularly homes with a fantastic outlook or view that you want to capture.

Typically, the photographer will shoot approximately seven images at different exposures which can then be uploaded to BoxBrownie.com using the Image Enhancement edit. Our team of expert editors will then combine these shots into one image to create a fantastic, professionally finished product.

You can find out more about how HDR bracketing works in this previous blog.

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How to Bracket on the iPhone

To set up bracketing on your iPhone, you will need to download an app from the App Store called CameraPixels PRO. There is a free version of the app. However, the functionality is limited and we recommend you download CameraPixels PRO version (approximately $7) and enter the below settings:

1. Open up the CameraPixels PRO app

  • Click on ISO and set to 20 (this is an important step)
  • Click on Mode
  • Click on Bracketing
  • Click on Set

2. Under 'Image'

  • Resolution: 12.2MP x 4032 x 3024
  • Crop: 4:3
  • Quality: 100%
  • Stabilization: On

3. Under 'Bracket'

  • Type: Exposure
  • Image Count: 7 Images
  • EV Step: 1.0 F-Stop
  • Flash: Off

4. Under 'Intervalometer'

  • Timer: 1 Sec
  • Image Count: Single
  • Lapse: 1 Sec
  • Click Save As Preset
  • Give the Preset a name

Once these settings have been programmed, it's just a matter of preparing and shooting the property as you normally would. For some handy tips on preparing the home for photography, check out our FREE Pre-Photography Checklist.

Each time you take a photo using the CameraPixels PRO app, the phone will automatically take seven shots. The most important tip is to make sure you always use a tripod when taking bracketed images as all the exposure images must align perfectly to produce a professional result.

Comparing the Finished Results

The examples below highlight the before and after results from shooting bracketed images using the iPhone 11 via the CameraPixels PRO app, and then uploading those images to our Image Enhancement edit.

Kitchen Before and After

This is a spectacular property and it has been beautifully prepared. However, the before image of the kitchen still appears quite dull and lifeless. This is in stark contrast to the bracketed and enhanced finished shot which truly showcase just how special this home is and is sure to attract the attention of potential buyers.

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Outdoor Living Area Before and After

This is a great example of how impressive the wide-angle lens feature is on the iPhone 11. The amount of detail we are able to capture in frame is simply remarkable for a smartphone. When edited using our Image Enhancement edit, you really can produce a magazine-quality result.

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Bedroom Before and After

As you can see with the final bedroom image, the detail is very clear and crisp not only internally but also with the view outside. This is a great way to highlight the flow of the home and draw the viewer's attention to the amazing outlook.

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Conclusion

There's no doubt about it: with a few simple tips, you really can produce a professional result using the iPhone 11 with the wide-angle lens feature for your real estate photography. As we have shown, by using the CameraPixels PRO app and our HDR Image Enhancement, you can elevate your property marketing head-and-shoulders above the competition.

If you'd like to give our Image Enhancement edit a try for yourself, click here or sign up for FREE at BoxBrownie.com today.

BoxBrownie.com is currently offering a free virtual staging edit (valued at $32) to every RE Technology member (new accounts only). This offer expires on September 18, 2020. Click here to claim your free virtual staging edit.

To view the original article, visit the BoxBrownie.com blog.