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Friday Freebie: Lead Generation and Marketing Budget Calculator Tool

August 07 2020

Has your real estate sales funnel been derailed by COVID-19? How about your budget?

Everyone's been thrown a bit off by the pandemic, and most of us need to reevaluate the goals we set for ourselves at the beginning of the year. If you need help getting back on track, this week's Friday Freebie is for you!

Free Lead Generation + Marketing Budget Calculator tool, courtesy of Zurple

frifree zurple lead gen calculatorWe've said it before, and we'll repeat it again: A goal without a plan is just a wish. And to create a solid plan, you need to crunch some numbers. Or, in this case of today's Friday Freebie, let this free budget and lead generation calculator do it for you.

Zurple is offering RE Technology readers a free tool that lets you set your desired gross commission income goal, and then see how many leads and closings you'll need to reach that goal. This tool also calculates the marketing budget you'll need to meet your goal, factoring in various individual lead generation sources, like your website, digital ads, referrals, email, social media, and more.

Zurple's Lead Generation and Marketing Budget tool helps you:

  • Estimate the amount of leads and closing required to hit your Gross Commission Income (GCI) goal based on the national average and your historical conversion rates.
  • Projects your marketing expenses based on your conversion rates so you can budget appropriately.
  • Track your lead generation results so you can compare them to your goals.

Ready to get your 2020 goals back on track? Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool now!