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Create Intentional Marketing that Shows Your Love and Support of Your Clients

May 07 2020

We have all been touched by a story or event during COVID-19 that has warmed our hearts. We have heard about the agent that left an Easter egg hunt on the lawns of several of her clients. Or the REALTOR that sent a handwritten note and a beautiful candle to each of her clients to let them know she was thinking of them.

coffee chat Molly McKinleyMolly McKinley, CEO of Intentionaliteas and VP of Brand Strategy for RateMyAgent, took us through some phenomenal "conscious capitalism" ideas about how to become more human and share the great works you have done for your clients in warm and effective ways through the mail and online. She taught us about an interesting concept dubbed "digital word-of-mouth marketing."

Here are three key takeaways:

1. Let your clients know that you really care about them. No human being wants to be thought as a "lead." Pay it forward. Do kind things for them in unexpected ways and at unexpected times, and you will reap great rewards—and probably like your job as a REALTOR® much better, too.

2. Just because you have a strong, local, referral-based business doesn't mean you can't create a strong digital marketing presence. You can use the words of satisfied clients to tell your story online so you don't have to bow down to the "me, me, me" advertising that so many agents do.

3. There is now a simple and inexpensive way to collect all of your reviews from online portals, referral systems, websites and even emails or handwritten notes and put them all in one place so you can share them online, in listing presentations, and via reports. Check out to learn more.

Watch the recording here:

Don't Miss These Upcoming Coffee Chats!

Friday, May 8

Your MLS System: The Ultimate Prospecting and Lead Generation Machine with Brian Tepfer, Executive VP and CTO, Rapattoni

Monday, May 11

Learn How to Win New Listings During Covid-19 by Delivering a List of Qualified Buyers with Charles Williams, CEO/Founder of Buyside

Tuesday, May 12

Look No Further than Your Local MLS to Generate a Ton of Business FREE! with Amy Gorce, Principal Business Development of CoreLogic

Wednesday, May 13

Learn How to Become a Social Media Expert Without Doing All the Work! with Michael Glazer and Michael Tomasetti of BackatYou Media

If you would like us to sign you up for all upcoming coffee chats, email [email protected] and he will get you signed up.

If you would like to get notifications every time a Coffee Chat recording is published, subscribe to our YouTube channel, RETechnologyInc. Then hit the bell next to the Subscribe button and receive notifications every time we publish new educational videos.

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