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7 Do's and Dont's of Handling Client Relationships

Let's start with the acronym "CRM." Do you define it has "Contact Relationship Management" or "Customer Relationship Management"?

Here's what I call it: "Customer Relationship Marketing." Having a list of names with phone numbers and email addresses is not a CRM, it's a phone book—and in many cases, an outdated phone book.

If you want to move from Contact Relationship Management to Customer Relationship Marketing, you need to both understand and practice the four Cs and the three Fs.

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