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The Dos and Don'ts of Content Marketing in Real Estate

homesnap dos donts content marketing"Content marketing" is a buzzy term, but it's basically what it sounds like: You create content of value (photos, blog posts, videos) as part of your real estate marketing plan.

Different from — though complementary to — the ads you place with just your name and photo, content marketing pieces don't feel like marketing. They give buyers and sellers a sense of your expertise, while also building brand awareness and trust.

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