NRT Launches 'Listing Concierge' for Coldwell Banker Brand

Listings experienced as much as a 7 percent higher sale price

NRT LLC, the nation's largest real estate brokerage, announced the launch of Listing Concierge, a comprehensive marketing program that marries leading-edge technology with meticulous personalized service to offer customized and automated property listing marketing. Listing Concierge is available exclusively through NRT's Coldwell Banker branded operations for its Coldwell Banker affiliated agents.

From NRT's Listing Concierge proprietary platform, an affiliated agent can obtain customized marketing assets at the touch of a button for their listings. An agent simply enters the property listing's basic information, even before it is entered into the MLS, allowing the agent to plan or complete the marketing assets prior to the home entering the market.

When the marketing package is ordered, it is assigned to a highly-trained Listing Concierge marketing specialist who partners with the agent throughout the life of the listing. The specialist builds a customizable campaign for the agent and can provide proofs within one to two business days after photos and marketing copy are received. The entire process is simplified and expedited to meet a busy agent's needs.

The program offers several heavily subsidized and sizable marketing packages, giving agents a choice to choose a package most suitable for their listing. Offerings include an extensive array of materials, including professional photography, customized printed brochures, digital materials, property website, mobile brochures, print and television advertising, YouTube and video marketing, targeted social media advertising, and much more.

Listing Concierge is currently available to one third of NRT's Coldwell Banker branded operations and will be fully rolled-out nationally by the second half of 2019. When comparing listings internally across the company, the preliminary findings are impressive. Listings involved in the program sell 50 percent closer to list price than those that don't. Listings involved in the program experienced a 2 percent to as much as a 7 percent higher sale price than those that weren't. Additionally, agents that use Listing Concierge are twice as productive as those affiliated agents who don't. To date, more than 7,000 listings have been marketed through Listing Concierge.

"Agents work around the clock for their clients, and as their partner, our greatest value is providing them with unparalleled tools and five-star service to assist them at every step of their process," said M. Ryan Gorman, president and CEO, NRT LLC. "Listing Concierge not only simplifies the marketing experience for them, it helps agents to win more listings and prove their value by providing their clients with incomparable products that ultimately drive results."

"Listing Concierge provides an incomparable listing marketing plan where agents place the order and a team of professionals custom builds a campaign utilizing state-of-the-art technology," says Michael Fischer, senior vice president of Marketing for NRT. "As a leader in innovation, we've built the proprietary software that helps our team deliver a superior, personalized marketing program efficiently to help agents turn one listing into three."

NRT LLC is the nation's largest residential real estate brokerage company. NRT owns and operates companies in more than 50 of the 100 largest metropolitan areas in the United States, with approximately 760 offices and more than 50,500 independent sales associates. NRT is the subsidiary of Realogy that operates all company-owned real estate brokerage offices.