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Nurture and Convert More Leads with Creative Email Autoresponder Messages

November 29 2018

p2 creative email autoresponder messages 1You've probably already used an automatic email response a few times. While email autoresponders are generally used to let people know when you are away on vacation, this tool can also be used more creatively.

Used correctly, email autoresponders can help you to speed up the introduction process with your future clients and to start nurturing your leads right away.

Start nurturing your leads before you even open your inbox

When composing your autoresponse message, it's probably a good idea to start by greeting and welcoming anyone who wrote to you. It makes a good first impression and reassures them that you will reply as soon as possible. Once that's out of way, you can expand on your message with a simple question to keep the conversation going:

Hello and thank you for emailing me!

I'll get back to you as soon as I can. I'm looking forward to learning more about what you are looking for in your dream home! When would you be available for a call?

You can also take this opportunity to ask your new prospects more details about their search preferences. When are you looking to move in? Are there any specific amenities you are looking for? Are you already pre-qualified? These are all great questions to ask in your email autoresponder message.

Seventy-nine percent of leads never convert into sales and lack of lead nurturing is a big reason for this high miss rate. Setting up an autoresponder helps keep the prospect engaged, increasing the chances for them to convert.

Furthermore, by the time you open your inbox, you might already have more information about the prospect's needs and thus a better starting point for your conversation.

Integrate surveys in your email autoresponder for a better user journey

If you want to take this technique to another level, you can use SurveyMonkey or a similar service to add a link to a short questionnaire that will go over the lead qualification steps. The added benefit of using surveys is that you can add multiple questions and keep everything more organized.

You can redirect your visitors to an embedded survey or a custom form on your own website. This alternative will require more technical knowledge, but it's still fairly easy to set up.

Hello and thank you for your message!

I'll do my best to get back to you as soon as I can. Help me get a better understanding of how I can be of service by filling out one of the surveys below!

I'm looking to buy a property | I'm looking to sell a property

Automate your drip email campaigns

p2 creative email autoresponder messages 2If you're using more advanced prospecting tools, you can replace the email autoresponder messages with a proper drip email campaign. Make sure the first email in your drip email campaign is a nice welcome message, like one of the above suggestions.

Set up your campaign trigger to start as soon as you receive the first contact from a new prospect and you're good to go!

Drive more traffic to your website through your email autoresponder

If you prefer a more interactive touch for the first contact, use the autoresponder to direct prospects to different sections of your website. This will keep your future clients engaged until you get the chance to see their email and reply in person, and it's also an easy way to drive more quality traffic to your website.

Depending on what sections you have on your website, you can include links to your active listings, mortgage calculator or even advertise your upcoming open houses. Try adding multiple links, such as a menu to give your new lead more options. But don't overdo it – 3 to 5 links should be enough.

Keep in mind that some of the prospects that email you might have never seen your website. Use this opportunity to showcase your local expertise, years of experience and your best listings.

Hello and thank you for your email!

I'll get back to you as soon as possible. In the meantime, here are some helpful resources that might be of interest to you:

Homebuyer Advice | Seller Advice | Mortgage Calculator
See My Active Listings | See My Open Houses

Set up your email autoresponder

Now that you have a few ideas on what to write in your email autoresponder message, all that's left to do is to set it up. Depending on the email client you're using, there might be various other settings you can fine tune aside from just turning it on. Most email providers already have in-depth guides online that go over every step of the process.

These email autoresponder suggestions should be enough to get you started. With only a little bit of creative thinking, you can turn this basic function into a powerful lead-nurturing too. Do you have any other ideas on how to use email autoresponders to grow your real estate business? Let us know in the comments below!

To view the original article, visit the Point2 blog.