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How Can You Use Your Strong Reputation to Expand Your Online Brand?

September 05 2018

ratings starredIf you're like most real estate agents, you probably only have a small digital footprint – your own website, and maybe a real estate listing portal. You have to rely on people stumbling across you online rather than reaching out and making yourself easy to find.

Compare this with celebrities, for example. They have huge digital footprints. They turn up in hundreds of results on search engines like Google--all with the mere click of a mousepad. The bigger their footprint, the easier they are for people to find.

One of the best ways to attract potential new clients is to share your great service and support from your past clients online. The numbers are crystal clear: having a widespread online presence (a big "digital footprint") is vital if you want potential buyers and sellers to find your reviews.

The latest research from Bright Local shows that 97 percent of consumers look online for local businesses. A huge 85 percent read and trust online reviews as much as personal recommendations.

Boosting your digital footprint is easy. Here's how.

Don't get stuck in concrete!

A small digital footprint means your reviews are 'stuck in concrete' – you can't share or promote them across the web or on social media, so you're not exploiting their true potential. Some third-party sites do not allow you to export your reviews and share them in places you control.

To avoid this scenario and increase your footprint, you can drive traffic to any review 'microsite' you choose by sharing it through social media and email marketing. The more traffic you drive to a review, the more Google picks up on it, and the easier it is for people to find it when they're searching for reviews of real estate agents in your local market.

Create a unique webpage for every review

A great way to increase your footprint is to make sure that every review you receive has its own unique webpage (URL). One way to do this by requesting new reviews and posting existing reviews through RateMyAgent.com.

Let's say you have 50 reviews on RateMyAgent.com. Basically, each one is a 'microsite' because each one has unique content. Google identifies this content as unique, so your reviews will be easier to find when buyers and sellers search for them online.

Leverage your reviews and supercharge your marketing power

RateMyAgent.com's Promoter is another powerful way to boost your digital footprint. Promoter turns your chosen reviews into attractive display advertisements, then harnesses the power of Google's powerful ad network by displaying your review thousands of times to buyers and sellers in your local area. Just one review can really supercharge your digital footprint. It's a low-risk investment with a big return!

If you would like to learn more about RateMyAgent.com, you can click here.