6 Tips to Reach More Online Home Buyers

Online real estate buyers come from very diverse backgrounds, demographics, and locations, but they also share many things in common. What's the best way to reach that diverse group of online buyers?

There are a ton of different tools for the job, and many of those tools will complement each other as you work to reach online buyers. So let's take a closer look at some of the key tools and tactics that will help you reach more online buyers.

1. Learn What IDX and MLS Mean for Your Real Estate Website

Your real estate website is your homebase online, and it's also where you'll make use of one of the most important tools for attracting online buyers. IDX (or internet data exchange) is a set of policies and software that allow you to integrate listings from your MLS to your website. Online buyers want to be able to easily search listings, so IDX is a must.

2. Virtual Tours and Impressive Images

Online buyers want to get a real impression of a home before they visit, so it's important to make sure that your listings feature professional-quality photography. Creating a virtual video tour is a great way to take things to the next level, and let online buyers explore a listing from the comfort of home.

3. Getting Social to Generate Real Estate Leads

These days, you'll find that nearly every online real estate buyer uses some form of social media, and social can be an excellent source of leads for your real estate business. Instagram is the perfect place to share photos and videos, Facebook is ideal for connecting with a wide range of buyers, and Twitter allows you to stay up-to-the-minute with your real estate audience. Learn which social sites your target audience likes most, and start building connections.

4. Showcase Move-In Ready Homes

Move-in ready homes are quite popular these days, and there are many online buyers who are looking for homes that are ready to go right now. A move-in ready home should be clean, with up to date maintenance and great curb appeal. When you have a listing that fits the bill, be sure to show it off to online buyers.

5. Email Marketing to Stay Top-of-Mind

Not every online buyer will be ready to buy a home right away, so it's important to keep in touch and build relationships. Real estate email marketing is a powerful tool for staying connected with prospects, keeping up with current clients, sharing your real estate expertise, and making sure that your audience knows to count on your services when they're ready to buy.

6. SEO and Search Engine Advertising to Increase Visibility

Online real estate buyers, like most consumers, rely on search engines to learn more about agents, homes and neighborhoods, so it's critical to make sure that they can find you. Search engine optimization (SEO) is a must-have for your real estate website and other online properties because it helps you rise in the search rankings organically. A higher ranking means your website is more likely to be clicked on by online buyers. Paid search engine advertising is another great tool for showcasing your website, especially when you're just getting started with SEO.

To view the original article, visit the Delta Media Group blog.