Tips on What to Include in Your Website Privacy Policy

Who'd have thought real estate marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your website with an updated policy.

What Should You Include in Your Updated Website Privacy Policy?

In real estate marketing, in light of recent events, it's imperative that your privacy policy be easy to read and understand, including the following general facets:

• A general introduction noting how strongly you value and respect client privacy and safeguard data.
• A listing of the information you will collect, including:
  • Personal information provided by the client
  • Registration information
  • Email/phone information
  • Website use information (cookies)
• A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)
• What information, if any, you share with third parties
• A section disassociating your business from websites linked to yours
• How you will protect information (physical/electronic/managerial measures)
• It's also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.
• Opt-in/out procedures
• How you'll handle privacy policy changes (email, post-to-site)
• Consent for use of website (that lovely box everyone has to check)

I'm No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15 minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

To view the original article, visit the Properties Online blog.