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Real Estate Webmasters Planning European Launch with Strong Partner Support
Real Estate Webmasters (REW) is definitely a leader in providing platform technology to real estate brokers in North America. The Canadian based company supports significant brokers, teams, and top producers in both Canada and America with a user count of around 60,000. The pride of the company that differentiates them from most brokerage platforms is customization. If you want it, they will build it. They are particularly strong at helping brokers write content to build traffic though SEO. Europe is about to get a dose of REW.
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Community Data Marketing: BHHS Fox and Roach Gets Creative
Berkshire Hathaway HomeServices Fox and Roach, REALTORS®, one of the largest brokerages in America (over 5000 agents), is among the firms at the forefront of combining technologies using APIs (Application Programming Interfaces) to get the most out of the technology solutions that power their success. In the first quarter of this year, Fox and Roach implemented LiveBy as a partner for their community information. LiveBy writes and aggregates localized content used by Fox and Roach for a number of business needs. Their content is primary used to build out community pages on their broker websites that power a 360-degree snapshot of what it is like to live in a community. Fox and Roach integrates the API from LiveBy with MLS and other data sources to build very compelling pages. Check out this page for Chestnut Hill, PA.
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Magic Happens When Broker Culture Fits with Technology Offerings
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7 Real Estate Website Trends to Watch
Real estate websites are a lead-generating staple, and give your brokerage a place to make an impact online. And just like every other first impression you make, it's important to have the right tools to make a good one! Here are some of the trends that have made an impact so far this year—and ones to watch as we head into the second half and 2020!
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If You Have a Contact Form on Your Site, You Could Face Huge Privacy Law Fines
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Everyone's a Winner: Lone Wolf and Real Estate Webmasters Push Integration with Announcement of New Strategic Partnership
Technology developers today share a major theme: integration. Sometimes developers create smart links and single sign-on applications that make it easier for agents to jump from one software application to another. At other times, they leverage the use of application programming interfaces (APIs) to enable software solutions to "talk" to each other. The flexibility of integrations with SSO and API enables brokers to develop a full suite of cloud-based applications that are unique to their firm.
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Google for Real Estate: Leveraging Google Analytics
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HowardHanna.com Debuts 'Find It First' Search Feature
Howard Hanna announced a new online real estate search differentiator, Find It First. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on HowardHanna.com before it hits the open market. The company's website has close to two million visitors every month. Ohio is the first area where the company is offering the Find it First experience to consumers.
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Brokers Need to Rethink Their Website Strategy
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Just SEO Will Starve Your Real Estate Website
You're working hard at SEO, Search Engine Optimization, for your real estate website, so why can't you get on that first page of Google results for any of your major keyword phrases? You can't quit on the SEO, but you can add some SEO related activities to boost your positioning and traffic to your site. There is also one strategy you can use to boost your search engine positioning, so let's talk about it first.
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Fe Fi Fo Fum: American Search Giants
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Engel & Volkers Launches New Website for the Americas
Engel & Volkers launched a new website for the Americas at evrealestate.com. The website brings together the company's U.S., Canada, Mexico and Caribbean network onto the integrated platform consisting of new brokerage and advisor level sites, all intuitively designed for today's consumer journey when buying or selling a home.
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It's Time to Modernize the Clickwrap Experience
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First-time Home Buyers Need More Tutorials
Last week's post was a more general discussion of process content for all types of buyers. This week, we'll focus on the first-time home buyer and their specific needs. If you're just placing content of interest or value to first-time buyers throughout your other buyer relevant content, you could be losing business.
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Google Signal: Consumer Device Behavior Info from Your Website
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Real Estate Buyers Want More Process Content
Real estate buyers come from various financial situations and with widely different ideas of what makes a great home for their needs. They also arrive with very different levels of knowledge of the process, from a first purchase to a seasoned investor. So, what's a common characteristic of real estate buyers that can work for us in marketing to them? No matter how many properties they've purchased, every real estate buyer is always open to learning more about the transaction process or particular niche information that applies to their deal. You may be covering most of the major phases of a common transaction, but more information is always a plus for site visitors, and even for the search engines.
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Does Your Website Work for the Visually Impaired?
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Is Your Real Estate Seller Content Hitting the Mark?
The real estate seller is a prime prospect, as listings are known to be the best business building tool for real estate professionals. They also can feel like they're the targets of tons of marketing, emails, and repetitive advice. When you're pursued by a throng of real estate agents, it feels like a pack, and your attention is mostly in getting away; nobody stands out.
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On G-Suite: Google Data Studio Continues to Improve
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Upping Your Game with Real Estate Investor Content
What is so different about real estate investor website content? It's not as much about different topics as it is about a higher level of content treatment. Don't get offended, but some real estate investors are spending more hours in educating themselves each year than your Continuing Education requirements. They're using their money for courses and taking on risk, and the successful investors are constantly bulking up their knowledge base to reduce risk and increase profits. Do you really want to work with real estate investors? Perhaps you're busy enough that you don't have to. However, if you would like to build a client base of buyers and sellers who need very little hand-holding and bring you repeat business, then investors are desirable. Here are real estate website content hints to help you build an investor client niche.
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Are You Asking for Website Feedback and Are You Getting It?
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This Website Is Not Secure!
Over the last few weeks, we have been researching web traffic for 177 of the most productive brokerages in sales volume and sides. While we are still diving deep into the study, there was one stat that gave me grave concern--the number of broker websites that are not secure for a customer to login or to complete a form. Securing information between a person who completes a registration or property inquiry form and then sends it to a website's server is achieved when you see the HTTPS before the web address. Example: https://www.WAVGroup.com – Communication between person browsing and the website server is secure http://www.WAVGroup.com – Communication between person browsing and the website server is NOT secure. Today, we do not even consider launching a website—with or without forms—without applying HTTPS website security. For years, Google has been pushing webmasters to apply HTTPS to secure websites. While this method has been a longtime practice, most companies were not adhering to it if their site did not have an e-commerce payment feature. That is, until Google started to highlight non-secure websites as "Not Secure" in Chrome back in July of 2018. Nowadays, the majority of web browsers display non-secure websites to people. During our research, we exposed that almost 25 percent of the 177 websites in the study were non-secured websites. These are websites from brokerages who are productivity leaders in sales volume, or sides, or both. Websites that included features like subscribing to a newsletter, submitting a property inquiry with a showing request, or a site registration and login form. Scary! Non-secure websites are open A simple scenario of creating a new username and password on a non-secure website makes it easy for others to see it. When the submit button is pushed, the browser sends the information to the website's hosting server in a form that is as readable as this article. There are plenty of tools to capture the communication into a file and query it to find the information. Unsecured Wi-Fi hotspots like in airports, restaurants, and public places make it easier for the bad guys to capture non-secured communication with these tools. Open hot spots make it imperative to secure websites to protect the consumer's privacy and security, leverage search engine optimization, and preserve the company's brand image. Consumers Privacy and Security The EU's General Data Protection Regulation (GDPR), California Consumer Privacy Act of 2018 (CCPA), and the discussions in the U.S. Congress on new federal regulation policy state that any compromise of a person's personal or private information must be disclosed. It will be difficult to remediate any violations of these laws when a company maintains non-secured websites. An item to note: While CCPA's accountability to the law is limited to only big companies, the U.S. House and Senate hearing was inclusive for every company and preemptive to state law. The federal government is reviewing how to align data security with a privacy policy. Search Engine Optimization (SEO) Search engines have been saying since 2014 that one signal they use for ranking websites is if they are using HTTPS. Google previously stated usage of HTTPS as a ranking signal is part of their algorithm. For these reasons, over the past few months, we've been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. Should we be concerned about this since Zillow, Realtor.com, and Trulia are winning this war? I absolutely think it makes a difference for longtail searches. These sometimes include typing in a property address or performing a search for "home for sale in X neighborhood for $250k." Company's brand image This one upsets me. Brand is extremely important to a company, and having a web browser say "Not Secure" is making a negative brand impression on the consumer. Let's take a look. Chrome: Here is an example when accessing a non-secure website in Chrome. When the consumer clicks on the information circle next to Not Secure, the following message is delivered. Brand message: We want your business, but we don't care enough to protect you from the bad guys! The next example shows how a secured website is treated by Chrome. The consumer is presented with a lock icon next to the URL address. All is okay with this company! Firefox: When accessing a non-secure website, Firefox only displays the information circle. But, look at what is displayed when the consumer clicks on the site. I like how Firefox displays a secured website. They present a bold green lock next to the web address. This aligns and signals the dedication of a brand that is concerned about my security and privacy. Safari: Apple's treatment of a secured website only displays a little lock next to the web address. It is okay, but nothing really bold. Apple's lack of treat treatment on non-secure websites is a little disheartening. As a consumer, you only know when the website is secured. I guess Apple thinks people are more aware of their browsing habits. Brave Browser: If you like a browser to test for SEO and easily select ad and tracking blockers, try Brave Browser. It has become a go-to for surfing the web. Brave treats non-secured websites similar to Firefox. A big red "Not Secure." Click on the Not Secure and the message is loud and clear: Summary All your website assets need to be set up with HTTPS. The cost to implement is minimal compared with not having the proper security in place to protect people, losing out on longtail SEO, and jeopardizing the company's brand with consumers. It all matters in today's business world. There really isn't any excuse for having a non-secure website. If your team is too busy, call us. We'll handle this for you and make the necessary phones calls to get the job done. One more item to check off your "to-do" list. To view the original article, visit the WAV Group blog.
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Do You Know Your New vs. Returning Visitor Ratio?
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Crye-Leike Website Continues to Garner Top of the Line Industry Awards
Crye-Leike Real Estate Services' website has received the 2019 Website Quality Certification and Best Internet Lead Management and Response Time award from Leading Real Estate Companies of the World, a selective global community of more than 565 independent real estate firms. The award can be added to an abundant list of the website's achievements, including recently receiving the Top 20 Websites and Top 10 Listing Services in the Country awards from Real Trends, a Trusted Source of news, analysis, and information on the residential brokerage industry since 1987. The Crye-Leike website was noted for having the best practices related to customer service and client respect and internet lead management. Under the leadership of Gurtej Sodhi, Chief Information and Operations Officer and Angie Vandenbergh, Director of Software Development, the Crye-Leike website has won awards for design and performance year-after-year for the past decade. "Winning the award this year for the best customer service and internet lead management crowns the previous award for the most effective SEO strategy that makes it easy for consumers to find the website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. It underscores our commitment to ensuring that we are providing our customers with the quality of service they expect and deserve," said Sodhi. The Crye-Leike Information Technology team spent countless hours during 2018 working to make the website the best it can be. Even after the website was honored in the Top 10 and 20 lists from Real Trends, the Crye-Leike team continued to make improvements to the website, leading to a nomination for the Website Quality Certification. The hard work put forth by Sodhi's team resulted in Crye-Leike's website to be set at a higher standard than the 120 other companies that were nominated. CEO and Co-Founder Harold Crye takes pride in the advancement of the website and its offerings, stating that, "With over 500,000 listings of homes that are updated every 12 minutes to ensure that the most comprehensive, current, and accurate information is provided to the millions of visitors to the Crye-Leike website, our online presence is an extremely important channel for us to deliver exceptional and unmatched value to our customers." For more information about Crye-Leike Real Estate Services, please visit the award-winning website at www.crye-leike.com.
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The Concierge Approach to Home Buyer Services
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Google Flags Websites that Are Not HTTPS as Not Secure
It's for your clients. It's for your security. It's for Google. Our team heard "rumblings" as early as two years ago from Google strongly "advocating" website owners move to HTTPS encryption to make the Internet secure and protect the privacy of your users. If you have not yet acquired an SSL certificate, you may have already noticed Google has flagged your website as "Not Secure" in Chrome.
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The Top 5 Must-Have Website Features for Lead Generation
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Real Estate News Curation for Your Website
Which two different audiences have a common interest that can make real estate news very important for your website? Your prospects and Google is the answer, and here's why. Google can index your website, and every now and then their bots will drop by to see if there's anything new. If Google begins to see regular new content, their bots will increase the frequency of their visits and you'll pick up some SEO clout. As for your prospective buyers and sellers, a great many of them will appreciate one place to get relevant real estate news, especially when it's localized as well as national. Active buyers, sellers, and investors want to know what's happening that can influence their next sale, purchase, or investment. The good news is that there is an easy and free way to have fresh content news delivered to your website regularly.
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Real Estate Website Navigation with Summary Excerpt Pages
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Website Redesign Realities
One benefit of being a consultant is the diversity of work. The opportunities to practice technology and business intelligence across multiple industries really exposes you to new experiences. While challenging, basic fundamentals can be applied to any project. Over the holidays, a client had me launch two redesigned websites – Grande Sports World and Barca Residency Academy. GSW is a site to promote a sporting facility and is home to Barca Residency Academy. Barca Residency Academy is the only full-time soccer residency academy sponsored by FC Barcelona. As a note, if you don't know about FC Barcelona and the world of soccer, they are similar to the NY Yankees and the world of baseball. Branding is critical on all levels. While both of these sites are not as technically complicated as real estate websites, the messaging is crucial to engaging consumers. The following are just a few tidbits I have learned from this project.
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Your Website Is No Longer Your Single Biggest Tech Asset
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A New Year Real Estate Website Makeover
The real estate business slows down a lot during the holidays, and this provides an opportunity to think about your business and the coming year. In between trees, lights, lots of food and relatives, there is time to think about your real estate website and how you can improve your online marketing. Business will probably be slow for at least a month or more, so why not take an in-depth look at your real estate website, lead generation activities, website traffic, and how much business you can directly attribute to your website. If everything is just as you like it, and improvement isn't necessary, congratulations. For most of us, we would like more closings from our website, so why not use the slow time to work on it?
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Redfin Pushing Own Inventory
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What to Include in Your Neighborhood Pages
Neighborhood pages add keyword-rich content to your website, drawing in potential buyers and sellers and building your reputation as the neighborhood expert. Find out what to include in neighborhood pages below! Before you start, decide which neighborhoods you want to include. Start by listing the neighborhoods you already do a fair amount of business in, then add the neighborhoods you would like to do business in.
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Using Domain Names for Real Estate Website Navigation
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Are You Covering Your Neighborhoods Well on Your Website?
How can you add value to your real estate website for your buyer visitors? The population, especially the younger generations, is getting more mobile. They're relocating more often for career advancement, which means that they often move into areas with which they're unfamiliar. In most MLS areas, there are many neighborhoods as well as designated areas in a field that displays in MLS searches by site visitors. There should be at least one dedicated page on your real estate website for every neighborhood and MLS area.
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Working Your Real Estate Vendors and Lenders for Content
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REAL Trends Launches 2018 Real Estate Website Rankings
REAL Trends, Inc. released today the top residential real estate brokerage, team and association/MLS websites in its 2018 REAL Trends Website Rankings. If you're looking to redesign or revamp your website, these are the best of the best and worth emulating!
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3 Ways to Refresh Your Tired Real Estate Website
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Tips on What to Include in Your Website Privacy Policy
Who'd have thought real estate marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your website with an updated policy. What Should You Include in Your Updated Website Privacy Policy? In real estate marketing, in light of recent events, it's imperative that your privacy policy be easy to read and understand, including the following general facets:
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Will the GDPR Impact your Real Estate Website? 7 Steps to Prepare for Europe's New Privacy Rules
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Evergreen Content for Websites, Breaking Content for Blogs
How can you generate more leads from your real estate website? One thing goes without saying: without great real estate website content, your lead generation strategies will not be successful. It's a fact, so instead of fighting it, just fix it with valuable evergreen content. What is evergreen content? As with trees, it's content that's green (relevant) year-round forever. It's not content that is specific to a date or dated event unless it's in a form that discusses a regularly scheduled event. Even then, the content should stick to what's relevant every time the event happens. Think about the value of internet content over time. You write an article, let's say about title insurance, and someone reads it years later. If it's still valid and informative, it's going to be just as valuable to your site and lead generation at that time. Your blog is where you can create more time-sensitive content, such as announcements of zoning changes, special events, etc.
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Top 10 Website Features Real Estate Agents and Brokers Need to Have
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3 Tips to Generate More Website Traffic
Being on the first page of search results when someone searches for homes in your area is one of the best ways to get more leads. And as you're probably aware, you get to the first page by implementing and continually working on your search engine optimization (SEO). In a recent webinar, SEO expert and VP of Marketing for Boostability Kelly Shelton shared his best suggestions to help real estate professionals generate better results online. Find our favorite tips below, then watch the recorded webinar for even more ideas.
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Co-branded Agent Websites: Up Close with globalWOLF
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Broker-provided Agent Websites: Which is Right for Your Firm?
Every real estate agent should have a website, and a strong argument can be made that brokers should provide one for them. Why? For starters, brokers protect their brand when they provide websites that are co-branded to both their company and to the agent. When colors, logos, navigation schemes, and other design elements are consistent across all of your agents' websites, it helps to reinforce your brokerage's brand to consumers and gives you quality control over how your brand is portrayed. Additionally, co-branded agent websites benefit your company in the following ways:
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Why You Should Use HTTPS for a Safe and Secure Site
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What Neighborhood Pages Can Do for Your Real Estate Website
The major real estate portals all have neighborhood pages in addition to pages on properties and listings. What is the advantage of having neighborhood pages on your site and are they right for you?
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5 Warning Signs that You Need a New Real Estate Website
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Getting Started with Google Analytics
Understanding and tracking your website's performance can help guide your decisions, make changes to your website, create a better user experience and get more leads. Google Analytics is one of the best free ways to track your website's performance.
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8 Tips and Tricks for Creating Calls-to-Action that Work on Your Real Estate Website
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25 Ways to Up Your SEO Game and Drive Traffic to Your Real Estate Brokerage's Website
A Search Engine Optimization (SEO) strategy is needed to increase your web presence and allow you to be found by prospective clients. An unplanned approach to putting content on your website will not rank you first on Google. Chris Grozdon of Dash-SEO recently wrote a great article on SEO tips for real estate. From his article, we have picked 25 tips that will help your brokerage's website get found in search engines and in front of prospective home owners and sellers!
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How REMAX Results Boosted Website Search Traffic by 25 Percent
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Real Trends Reveals 2017 Brokerage and Team Website Rankings
REAL Trends announces the top residential real estate brokerage and team websites in its 2017 REAL Trends Website Rankings, a report of the nation's leading residential real estate websites. If you're looking to redesign or revamp your website, these are the best of the best and worth emulating! This year, the REAL Trends web consultants reviewed nearly 700 residential real estate websites solely based on their excellence in the following categories: Best Overall, Best Use of Video, Best Overall Design, Best Property Detail Pages, Best Community Pages and Best Mobile Experience. "Our team reviewed all aspects of these websites from the design and navigation to the user experience, mobile and video," says Brent Driggers, web strategist for REAL Trends.
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When Google Analytics Sends You Red Flags
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Redfin Case Study Shows that Web Traffic Does Not Drive Sales
If you ask any REALTOR about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin, a company that has long battled with Zip Realty for online website domination. Redfin's IPO has been a great success that is causing competing brokers to contemplate their future in this online real estate landscape. WAV Group just completed a case study to explore the correlation between online success of a brokerage and transaction volume. The results of our survey indicate that winning online does not correlate to transaction success. The methodology for our research used the Seattle marketplace. This is Redfin's top marketplace of any city in America.
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[Infographic] Do You Know Where You're Showing Up in Search Results?
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5 Things Learned from Launching a New Website
Lone Wolf recently launched a new website with the same goals any brokerage would have: increase traffic, improve visitor experience and increase conversion rates. Consumers expect your website to be fresh and modern. As technology and real estate evolve, your consumers' needs evolve. Whether your site needs a new look, to become mobile friendly, or have content rewritten or reorganized, a new website may be a cost effective investment for your brokerage. Here are 5 things to consider when refreshing your website:
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How to Create Custom IDX Searches for More Targeted Web Leads
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4 Brokerage Marketing Tools that Help Agents Succeed
For many real estate agents, marketing is one of the toughest aspects of the job. It doesn't only require a considerable amount of time and consideration to be successful, it also requires a significant amount of market research and a good understanding of trends in the industry. One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations. For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:
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