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HowardHanna.com Debuts 'Find It First' Search Feature
Howard Hanna announced a new online real estate search differentiator, Find It First. The Find It First program allows Howard Hanna agents to market a seller's home for sale exclusively on HowardHanna.com before it hits the open market. The company's website has close to two million visitors every month. Ohio is the first area where the company is offering the Find it First experience to consumers.
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Brokers Need to Rethink Their Website Strategy
Eureka moments come at peculiar times. Often, the information literally jumping off the page at you is invisible through the lens sitting between your brain and Google Analytics. When real estate websites came into play for the industry's brokers, firms built them mainly to allow consumers to search for properties. It was more efficient for a broker to build a broker website to display their listings rather than build a website for each agent.
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Just SEO Will Starve Your Real Estate Website
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Fe Fi Fo Fum: American Search Giants
WAV Group uses benchmarking tools like Hitwise and ComScore to study how brands in real estate accomplish the goal of reaching consumers online. By monitoring the websites and their strategies from month to month, we utilize these data-backed insights to coach our customers on the best practices to maximize their share of voice with the consumer. Here are the national rankings for May:
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Engel & Volkers Launches New Website for the Americas
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It's Time to Modernize the Clickwrap Experience
We've all done it at some point. We've checked the box on a signup form that says we agree to a company's privacy policy, or we've scrolled to the end of a terms-and-conditions page and clicked the "I accept" button. Companies have been using--and people have been accepting--these standard "clickwrap" agreements for years now. The process seems simple enough. One click, and you're done, right? Maybe that's the case for customers. But for companies, clickwraps are more complex, incurring needless risks and costs.
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First-time Home Buyers Need More Tutorials
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Google Signal: Consumer Device Behavior Info from Your Website
Marketing, in general, is a tough business. There are so many tools to use and data to scrounge through; it is impressive that marketers have time to be creative. With Google Signal launched into beta last August, maybe marketers will have a little a bit more time on their hands. One feature Google Signal brings to the table is an insight into cross-device conversion with a website. This new feature exposes consumer conversion behavior from multiple devices. It's a metric that identifies consumers who view your ad on their mobile device and then, later in the day, submit a property inquiry form while on a laptop. When I discussed this feature with several of my marketing director and CMO friends, they were surprised to learn they could have this type of information.
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Real Estate Buyers Want More Process Content
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Does Your Website Work for the Visually Impaired?
Zillow is getting sued for being inaccessible to the visually impaired. A lawsuit was filed against Compass, too. Are you next? Americans with Disabilities Act (ADA) compliance is a real thing, sort of. In truth, the only websites required to comply with the ADA are government websites, or key related companies that support government services to Americans.
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Is Your Real Estate Seller Content Hitting the Mark?
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On G-Suite: Google Data Studio Continues to Improve
Google continues to enhance the tools available with a G-Suite subscription. My eyebrows frown when I learn an organization's marketing or operations teams are not taking advantage of one of the Business Intelligence (BI) tools like Google Data Studio. Last week, the Data Studio team just released a bunch of new enhancements and training for their G-Suite customers. Last fall, Google Data Studio came out of beta as a primetime BI data visualization tool. What is even more impressive is the almost weekly cadence of new features being introduced by Google. This simply displays Google's commitment and emphasis in developing tools for easy insights into the data we all own. These are just a few new features and highlights recently released by Data Studio. Data Studio Reports Scheduled to Your Inbox Two weeks after Data Studio came out of beta, the feature of downloading reports as PDF files were made available. A new feature this month is to schedule email delivery of Data Studio reports. Data Studio allows sharing of your reports for online viewing. So, why the need for scheduled email delivery? The schedule email delivery feature just makes it easier to consistently send a report for review. It's a nice benefit for the busiest of executives who can easily open the report from their inbox. If questions arise, they can dive deeper or begin to ask the owner of the report about the information. Version History Keeping version history is vital in controlling the lifecycle when creating content. How many times did you wish there was a way to go back to or reference a previous version of a document? It happens often—we put version numbers, letters, our initials, date and all kinds of characters to demark that a document has changed. The benefit of version history is to only have a single file or report in your folders or shared folders. Data Studio captures a history of changes as you edit reports or data sources. You can view the previous version, who created the version, and the date. You have the ability to recall any previous version and make it current. Other Enhancements or New Features Within the first 12 weeks of the year, Google has improved Data Studio with eight releases—a nice cadence with more coming. Here are a few other niceties from the Data Studio team: Improved formatting of tables Custom rolling dates Get a report link to share, use in web pages, or anywhere else you can use links. Showing missing data as blanks Chart-level aggregations – median, standard deviation, and variance Custom date comparison – this is a nice new feature for additional information in a report. I need to mention that your development team also has the ability to create custom data connectors—a very important feature to pull your own internal data or any of your technology partners' API endpoint data into Data Studio. Data Studio Training Google just released "Introduction to Data Studio." This is a great start for marketers, business owners, technologists, operations, accounting, and business analysts to learn how to visualize and gain insights from their data. The course curriculum teaches you how to connect to the data, creating meaningful reports, and how to share a report with others in your organization. If your organization is on G-Suite, this would be a great opportunity to task someone to learn this tool, even if it on a part-time basis. Why the Frowning Eyebrows? Over the last year, WAV Group has been talking about the importance of knowing your data. There is an old saying: Data builds information, information creates knowledge, and knowledge is power. Leveraging tools such as Data Studio creates observations that can power the direction of the company or enlighten a marketing campaign. My frowning eyebrows are because I am amazed at how many people are not using Data Studio or Microsoft Power BI. Now is the time to dig deep into data and find the meaning within it. Getting started is easy with Data Studio created templates of their products. Start with these templates and look at the community templates. There is one for your Facebook Ad. I know all brokerages, teams of agents, and agents are using Facebook to advertise. Use this template to evaluate and share the performance of your Facebook campaigns. Creating a BI strategy in a brokerage is only going to enhance the competitiveness of your business. Tools like Data Studio and Power BI are skill sets that are not just "nice to have" but are a "must have." The WAV Group has experience in data engineering and data analysis to craft a BI strategy. Contact us to determine which products and insights are a benefit for your business. To view the original article, visit the WAV Group blog.
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Upping Your Game with Real Estate Investor Content
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Are You Asking for Website Feedback and Are You Getting It?
What resources do you have on your real estate website to solicit feedback from your site visitors? We're not talking about feedback to get positive comments to post for testimonials. The feedback we want here is specific information as to visitor experiences on the site and how it meets their needs.
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This Website Is Not Secure!
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Do You Know Your New vs. Returning Visitor Ratio?
Poring over real estate website analytics isn't usually that exciting. When we talk about website analytics, it should be important to a specific benefit for your site. What can we gain from understanding our new versus returning visitor ratio?
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Crye-Leike Website Continues to Garner Top of the Line Industry Awards
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The Concierge Approach to Home Buyer Services
Have you noticed the TV commercials for Carvana, the newest way to shop for a car? It amazes most of us that someone would buy a car sight-unseen, but they're doing it. They totally shop online, then they get the car delivered to them, or they can pick it up at a really amazing "car vending machine." It's glass and you can see the cars as they come down to be dispensed. No, it's definitely not a trend that we'll see in buying homes, but is there a home buyer service or suite of services we can supply that is similar? The facts bear out that home buyers, just like car buyers, want to eliminate the hassles of locating the right home. They would like to avoid some of the steps. Sure, they can do searches online, repeat the searches waiting for new listings, then contact you and go see homes. What if they want the process to be less of a hassle, though?
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Google Flags Websites that Are Not HTTPS as Not Secure
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The Top 5 Must-Have Website Features for Lead Generation
A real estate website shouldn't just be a necessary evil. It should deliver prospects that go to the closing table. Unfortunately, too many real estate websites are more like billboards, attracting passing interest but not delivering closings. Does your real estate website have these necessary lead generation features covered?
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Real Estate News Curation for Your Website
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Real Estate Website Navigation with Summary Excerpt Pages
You and your real estate website visitors are familiar with the side and top navigation structures, many having dropdown menu items for sub-navigation. It works well, as most everyone knows how to use it. However, knowing how to use it and actually doing so is another matter. How can you add user-friendly functionality for your site visitors to help them locate the specific information they want?
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Website Redesign Realities
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Your Website Is No Longer Your Single Biggest Tech Asset
Over the last decade, real estate technology has come a long way. We have seen a surge of products, tools, and platforms claiming to be the "silver bullet" piece of technology that will instantly resolve all of your lead, adoption, and recruiting woes. This pattern of an overwhelmingly large surge of technology offerings becoming available in the space is just as strong as ever. The foundational core of many technology platforms and ancillary tech is a broker's/team's/agent's website. There seems to be an unspoken agreement that the single most important piece of technology a real estate professional can have is their website. Looking further into this belief, many think that the website alone will produce an infinite amount of leads and business as long as it is a unique, one-of-a-kind custom site that has video and parallax elements throughout. While a website is an extremely critical component to your overall technology structure, it is by no means the undisputed single piece that can alleviate the challenges your business has. Having consulted with the top brokerages across the country for over six years, I have seen many trends come and go. From dedicated mobile apps to QR codes, there seems to always be another shiny penny to be chased. One school of thought that is proving itself over and over to be false is the belief that a brokerage should be dedicating most (if not all) of its technology resources into a custom website. Going into 2019, there are many top designed websites that can be obtained in a semi-customized template format or fully customized WordPress format that provides just as great of a UI and UX as customized HTML websites that are five times the cost while, in many cases, delivering more leads than those that cost so much more. So if a single tech asset, namely your website, is not your best tech asset, what is? The best tech asset is actually a strong tech foundation containing multiple components running on a single platform. This allows leads that come in through your website to accurately be captured and nurtured through the same connected platform. It also allows for guaranteed nurturing via native marketing campaigns in the system as well as messages to ensure you stay top of mind to the potential buyer/seller lead you have captured. Components of your foundational technology platform should include the following: A visually pleasing and functional website that provides a great search experience and information A CRM that can capture, qualify and nurture leads and your sphere of influence with relevant and timely data. Preferably via phone, text, and email. Native marketing components and capabilities (landing page builder, squeeze page builder, mass text/email, mobile dialer) Transactional capabilities Ability to connect and deploy other technology platforms from within the system to ensure a true integration To view the original article, visit the Inside Real Estate blog.
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A New Year Real Estate Website Makeover
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Redfin Pushing Own Inventory
I noticed Redfin has done some updating to their website design. In addition to properties placed on 'cards' in the map view, Redfin appears to have fully defaulted the 'Recommended' listings to that of their own. The question is... why did it take them this long?
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What to Include in Your Neighborhood Pages
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Using Domain Names for Real Estate Website Navigation
Before you jump away, this isn't some technical discussion for website programmers. This is all about marketing your real estate website in a more user-friendly way that can improve your lead generation. Now that we have your attention, let's talk about how to use different domain names to direct visitors to different areas of your real estate website.
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WATCH: Kent Hanley of Coldwell Banker HPW Shares Broker Tech Strategy
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Are You Covering Your Neighborhoods Well on Your Website?
How can you add value to your real estate website for your buyer visitors? The population, especially the younger generations, is getting more mobile. They're relocating more often for career advancement, which means that they often move into areas with which they're unfamiliar. In most MLS areas, there are many neighborhoods as well as designated areas in a field that displays in MLS searches by site visitors. There should be at least one dedicated page on your real estate website for every neighborhood and MLS area.
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Working Your Real Estate Vendors and Lenders for Content
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REAL Trends Launches 2018 Real Estate Website Rankings
REAL Trends, Inc. released today the top residential real estate brokerage, team and association/MLS websites in its 2018 REAL Trends Website Rankings. If you're looking to redesign or revamp your website, these are the best of the best and worth emulating!
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3 Ways to Refresh Your Tired Real Estate Website
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Tips on What to Include in Your Website Privacy Policy
Who'd have thought real estate marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your website with an updated policy. What Should You Include in Your Updated Website Privacy Policy? In real estate marketing, in light of recent events, it's imperative that your privacy policy be easy to read and understand, including the following general facets:
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Will the GDPR Impact your Real Estate Website? 7 Steps to Prepare for Europe's New Privacy Rules
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Evergreen Content for Websites, Breaking Content for Blogs
How can you generate more leads from your real estate website? One thing goes without saying: without great real estate website content, your lead generation strategies will not be successful. It's a fact, so instead of fighting it, just fix it with valuable evergreen content. What is evergreen content? As with trees, it's content that's green (relevant) year-round forever. It's not content that is specific to a date or dated event unless it's in a form that discusses a regularly scheduled event. Even then, the content should stick to what's relevant every time the event happens. Think about the value of internet content over time. You write an article, let's say about title insurance, and someone reads it years later. If it's still valid and informative, it's going to be just as valuable to your site and lead generation at that time. Your blog is where you can create more time-sensitive content, such as announcements of zoning changes, special events, etc.
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Top 10 Website Features Real Estate Agents and Brokers Need to Have
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3 Tips to Generate More Website Traffic
Being on the first page of search results when someone searches for homes in your area is one of the best ways to get more leads. And as you're probably aware, you get to the first page by implementing and continually working on your search engine optimization (SEO). In a recent webinar, SEO expert and VP of Marketing for Boostability Kelly Shelton shared his best suggestions to help real estate professionals generate better results online. Find our favorite tips below, then watch the recorded webinar for even more ideas.
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Co-branded Agent Websites: Up Close with globalWOLF
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Broker-provided Agent Websites: Which is Right for Your Firm?
Every real estate agent should have a website, and a strong argument can be made that brokers should provide one for them. Why? For starters, brokers protect their brand when they provide websites that are co-branded to both their company and to the agent. When colors, logos, navigation schemes, and other design elements are consistent across all of your agents' websites, it helps to reinforce your brokerage's brand to consumers and gives you quality control over how your brand is portrayed. Additionally, co-branded agent websites benefit your company in the following ways:
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Why You Should Use HTTPS for a Safe and Secure Site
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What Neighborhood Pages Can Do for Your Real Estate Website
The major real estate portals all have neighborhood pages in addition to pages on properties and listings. What is the advantage of having neighborhood pages on your site and are they right for you?
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5 Warning Signs that You Need a New Real Estate Website
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Getting Started with Google Analytics
Understanding and tracking your website's performance can help guide your decisions, make changes to your website, create a better user experience and get more leads. Google Analytics is one of the best free ways to track your website's performance.
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8 Tips and Tricks for Creating Calls-to-Action that Work on Your Real Estate Website
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25 Ways to Up Your SEO Game and Drive Traffic to Your Real Estate Brokerage's Website
A Search Engine Optimization (SEO) strategy is needed to increase your web presence and allow you to be found by prospective clients. An unplanned approach to putting content on your website will not rank you first on Google. Chris Grozdon of Dash-SEO recently wrote a great article on SEO tips for real estate. From his article, we have picked 25 tips that will help your brokerage's website get found in search engines and in front of prospective home owners and sellers!
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How REMAX Results Boosted Website Search Traffic by 25 Percent
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Real Trends Reveals 2017 Brokerage and Team Website Rankings
REAL Trends announces the top residential real estate brokerage and team websites in its 2017 REAL Trends Website Rankings, a report of the nation's leading residential real estate websites. If you're looking to redesign or revamp your website, these are the best of the best and worth emulating! This year, the REAL Trends web consultants reviewed nearly 700 residential real estate websites solely based on their excellence in the following categories: Best Overall, Best Use of Video, Best Overall Design, Best Property Detail Pages, Best Community Pages and Best Mobile Experience. "Our team reviewed all aspects of these websites from the design and navigation to the user experience, mobile and video," says Brent Driggers, web strategist for REAL Trends.
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When Google Analytics Sends You Red Flags
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Redfin Case Study Shows that Web Traffic Does Not Drive Sales
If you ask any REALTOR about the relationship between online website traffic and sales volume, they will tell you that there is a direct relationship. The conviction among Realtors is that companies that have the most amount of consumer website traffic sell the most amount of homes. This belief has stirred the root of Realtor® emotions, causing them to vilify the Zillow Group. A new entry of concern is Redfin, a company that has long battled with Zip Realty for online website domination. Redfin's IPO has been a great success that is causing competing brokers to contemplate their future in this online real estate landscape. WAV Group just completed a case study to explore the correlation between online success of a brokerage and transaction volume. The results of our survey indicate that winning online does not correlate to transaction success. The methodology for our research used the Seattle marketplace. This is Redfin's top marketplace of any city in America.
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[Infographic] Do You Know Where You're Showing Up in Search Results?
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5 Things Learned from Launching a New Website
Lone Wolf recently launched a new website with the same goals any brokerage would have: increase traffic, improve visitor experience and increase conversion rates. Consumers expect your website to be fresh and modern. As technology and real estate evolve, your consumers' needs evolve. Whether your site needs a new look, to become mobile friendly, or have content rewritten or reorganized, a new website may be a cost effective investment for your brokerage. Here are 5 things to consider when refreshing your website:
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How to Create Custom IDX Searches for More Targeted Web Leads
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4 Brokerage Marketing Tools that Help Agents Succeed
For many real estate agents, marketing is one of the toughest aspects of the job. It doesn't only require a considerable amount of time and consideration to be successful, it also requires a significant amount of market research and a good understanding of trends in the industry. One of the biggest struggles that solo agents face is being able to find the time to put together a strong marketing campaign while also tending to their other obligations. For this reason, many turn to brokerages for guidance with piecing together a strong marketing strategy. Here are some of the groundbreaking marketing tricks that solo agents can learn from brokerages:
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