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10 Reasons Real Estate Agents Need Their Own Websites
Every modern real estate business needs its own website, from the smallest brokerages to the biggest brands. Your website is the face of your business online, and the place where customers come to learn what you have to offer. But it's also so much more. Check out our ten reasons why real estate agents need their own website.
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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The Ultimate Guide to Real Estate Keywords
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5 Essential Strategies for Your Real Estate IDX Website
The ability to stand out in an increasingly competitive market is a challenge. What can you do to compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a local real estate website isn't going to get you too far. It's like having a car but not putting gas in it. If you don't invest even a little bit of time and money, you'll probably not get the most of it. It's very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn't necessarily mean you are guaranteed success.
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Know Your Numbers to Get Analytics Working for You!
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Best Tips for Driving Traffic to Your Real Estate Website
Creating your real estate website is an exciting process. You carefully choose the look and craft the content. Following this, you send your beautiful new website out into the World Wide Web. But then what? If you're not driving traffic to your real estate website, what good is its elegant design and terrific listings? Setting up your website is the first step to building a valuable online presence. This will create more leads for you as an agent. But driving traffic to your website is just as important! As a result, we will discuss the best ways to drive traffic to your real estate website.
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How to Spring Clean Your Real Estate Website
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Real Estate Website Testimonials Done Right
Do you have client testimonials on your real estate website? If so, where are they on the site? This is the top navigation bar from a real estate website, and many sites are much the same. You get solicited and unsolicited testimonials from past customers and place them all on the Testimonials page for interested site visitors to read through them. You're getting very little value from the good ones in this way.
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Google Flags Websites that Are Not HTTPS as Not Secure
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Power of a High Functioning Website
This is a digital age, where the minute a prospective buyer learns of your name, they rush to Google to plug your name in – and what comes up will ultimately determine their next steps. Ninety-two percent of homebuyers use the Internet as part of their home search, and you only get one chance at a digital first impression. So if your website is representing you around the clock – are you making it count? Here are essential items to consider for an agent website that converts on its clicks.
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Consider a Lifestyle Section for Your Real Estate Website
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Win Quality Leads by Building Awareness and an Online Presence
In today's market, it's about becoming the resource for your clients while creating your personal brand. The internet has become an important resource in the home search process. Real estate agents who do not have a website will miss great opportunities. In the 2018 Properties Online Real Estate Tech Trends, almost 95 percent of home buyers search for homes online. There is a huge shift to a mobile internet; agents need to stay in the game by increasing their web presence. It's important to establish name recognition and brand awareness through your website. Having your own real estate website is the best way to generate quality leads and maximize the growth of your business.
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How to Do Keyword Research for Your Real Estate Website
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Building a Real Estate Website? Start Here.
A staggering 95 percent of people looking for homes used online websites during their search. Yet, while buyers are using websites to find homes, nearly half of all real estate firms say keeping up with technology is one of their biggest challenges. It doesn't have to be. Here are several do's and don'ts to make sure your website attracts clients and generates leads.
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Your Website: The Key to Real Estate Success
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Real Estate Website Statistics Are Valuable if You Use Them
What value is there in the analysis of real estate website statistics? If you want to see eyes glaze over, mention website statistics or analytics when Realtors are talking about online marketing. Most of them spend their days dealing with numbers related to transactions and client deals. Spending their nights dealing with statistics and numbers on their website traffic isn't something that gets them excited. It's interesting listening to these conversations, as many real estate agents and brokerages are very interested in creating content for their sites and working for better search engine positioning. "Keywords," "Key Phrases," and other SEO-related terms are the topics, and content that works is desired. So, what can you learn from your site's analytics or onboard statistics that will help?
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The Destination Real Estate Website vs. the Billboard Site
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How to Snag Your .realestate Website Domain Before Your Competition
A new website domain extension is set to debut next week, and Realtors looking for a memorable web address with plenty of SEO potential should take notice. Website names with a .realestate domain extension go on pre-sale Tuesday, Sept. 18. That means Realtors will be able to purchase domains like Chattanooga.RealEstate or SmithandBrooks.RealEstate.
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Effective Real Estate Website Calls-to-Action for Lead Generation
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3 Ways to Refresh Your Tired Real Estate Website
How long has the anchor content on your website been up on the web? Take a trip through your real estate website with an eye on how many images and how much text could be updated for a fresh new look and better usability. As you look through the site, keep one question top-of-mind: If I am a regular visitor, would I be bored having seen this content over and over? Here are some tips and ideas for refreshing your site that will make it more interesting, especially for repeat visitors. You could also generate more leads.
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How to Build Your Real Estate Company's Website Authority in 90 Days
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Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
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Does SEO Make Sense for the Average Agent's Website?
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Five Website Features for Real Estate Agents and Brokers
Did you know that only 5 percent of real estate firms do not have a website? This means you need a website to showcase your real estate knowledge and persuade them you are the best agent to work with. These five website features are must haves designed for individual agents, new agents, experienced agents, agent teams and small brokerages.
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How to Get Free, Relevant Real Estate Website Content
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[Video] Inside IXACT Contact's 'Next Gen' Redesign
 What is your income goal for this year and what is your plan for attaining this goal? How about your business pipeline? Do you know where each of your clients are in the transaction process--and which prospects are your hottest? Last week, we took a live look at a solution that can manage and track all of these things--and so much more. During a recent webinar, "Discover How a Next Gen CRM is Changing the Real Estate Game," we got a peek at the newly redesigned IXACT Contact. We toured the new user interface, the extensive marketing capabilities, and the just-launched features of IXACT Contact that are helping agents work their database and win new business. Plus, we learned about a special offer that's exclusively available to RE Technology readers! Did you miss the webinar? Then check out the video replay below:
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Why Should U.S. Agents and Brokers Care about GDPR?
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Is Your Real Estate Website Outdated?
In today's hyper-connected, digital landscape, everyone is using the internet to look up information, check references and find the tools, resources and services for just about everything in their lives—including real estate agents and brokers. Homebuyers and sellers work with real estate agents because they provide industry and market expertise. A real estate agent's website needs to portray that same industry and market expertise. Your website should be an invaluable tool for your clients and prospects, and it should be a source of quality leads. If your website is not up to date, you risk missing out on those clients and losing them to other agents. Attracting new clients starts with providing the best information and the easiest and most pleasant user experience online as possible. If it's been several years since you've made any updates to your site (or you simply don't have one), it's quite possible your site is outdated and needs some TLC to make it once again a powerful tool for you and your clients. Take a look at our recommendations below and ask yourself whether your site falls into any one (or more) of these categories.
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Turn Your Website into a Personal Promotion Power Tool
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10 Must-Haves to Include on Your Real Estate Website
When it comes to building a real estate website, remember the ABCs: Always. Be. Closing. While you may not sell a home online all the time, an effective website can drive more leads and convert more users into clients. To optimize your website, include these key features that will not only attract potential customers, but also establish you as a premier agent with tremendous skills, knowledge, and command of the industry:
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Four Best Practices for Real Estate Agent Websites (with Examples)
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You Down With O.O.P.? Yeah, You Should Be...
Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. This is a concept that is vastly underutilized by Realtors and significantly important if you want to be in business for the long haul. So because there has been so much worry about the changes Facebook is making to their newsfeed and the way it will impact advertisers, I've been wandering down a rabbit hole of articles for the past couple of weeks. I came across a very interesting article on TechCrunch about the Facebook changes and what marketers can do to retool to accommodate those changes. As far as what to do, their feelings are pretty much in line with my feelings. One interesting thing they did cover in their article, however, is the idea of Owned and Operated Properties (OOP). What are these, you ask? Specifically, these are online destinations that the brand owns and controls. For a Realtor, an example of this would be your blog, your website, or maybe the video channel on your website. Owned-and-operated properties are important because they ensure that you are creating the best user experience on the destinations you can actually control. So what exactly does this mean, and why is this important?
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What's Your Real Estate Website Plan for Next Year?
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Use Your Real Estate Website to Boost Your Brand
There are ways agents can use their real estate website and online assets they already have to solidify their brand. Real estate PR is perhaps a lost art, but it doesn't need to be. With a little fine-tuning, your website and social profiles can boost your brand, improve social proof (your online reputation), and nurture leads right into your sales pipeline. Your brand shows the world that you are different from other agents and it inspires trust and whatever other emotion you hope to elicit from your potential clients. If done right, it also shows how you will solve their biggest frustrations and challenges.
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Why Making Your Website ADA Compliant Is a Double Win
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How to Choose a Domain Name for Your Real Estate Website
A personalized website is an important marketing asset for real estate agents. Even before selecting the perfect template, adding images, and hooking up an MLS feed, the process of creating a branded website will always begin with selecting the right domain names. Today, we'll learn what a domain name is and how to choose the best domain names for your website.
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8 Components of a Lead Generating Website
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How to Write a Neighborhood Guide
Home buyers may find the perfect dream home online, but they are unlikely to purchase that home until they understand the neighborhood it's built in. Therefore, as a real estate agent, providing a neighborhood profile can go a long way to giving your clients a better understanding of the surroundings. Neighborhood guides, or profiles, add rich content to your website, and you can use snippets on Facebook to drive that traffic. Furthermore, neighborhood guides provide a hyper-local aspect to your website which allows you to rank organically for neighborhood search terms. Just what content should a neighborhood profile have? Here are some items to consider to create a positive experience for your website visitors.
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An Easy Intro to SEO for Your Real Estate Website
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