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How to Boost Your Real Estate Website Traffic 10x with Pinterest
Every single real estate agent should be obsessed with finding new ways to funnel traffic to their site. More traffic means more potential leads, which in the long term, means more clients. The question is, "What is the best way for a real estate professional to drive traffic to their website?" The Top Methods for Driving Real Estate Traffic If you are striving to become one of the top agents in your area, you need to funnel a large amount of the search engine traffic to your brand. Some of the typical ways agents accomplish this are: Real estate blogging Social Media (Facebook, Twitter, Linkedin, Instagram, etc) Video Marketing (Vimeo or YouTube) Paid Advertising (i.e., Google Adwords and Facebook Ads) Email marketing These are all extremely effective ways to increase the amount of traffic you are receiving. So what else can you do? The Forgotten Platform that Homebuyers Are Using We know from our lessons in SEO that the forgotten areas of content are often the places where it is easiest to quickly stand out. There is a social media tool that most real estate agents have forgotten. Bypassing this platform is a big mistake if you are looking for new website traffic sources. The forgotten social media tool we are referring to is… Pinterest. When most people think of Pinterest, they conjure mental images of DIY crafts and delicious cupcake recipes. Pinterest is a great place for finding new craft ideas, but it can also be a powerful tool for real estate agents. Why Real Estate Agents Should Consider Pinterest If your go-to social media platform is Twitter, you may be surprised to learn that a "pin" is 100 times more spreadable than a tweet. What about Facebook? A pin has a half-life or is active 1,600X longer than your average Facebook post. What does this mean for you as an agent? A well-crafted piece of content on Pinterest may be highly visible online for a week whereas a Facebook post has about 90 minutes to gain traction. Pinterest Statistic for Agents to Consider Pinterest has about 175 million active users that use the social media platform at least once a month. 81% of all Pinterest users are females, with the median age of 40. We know what you are thinking, "But how much do they make?" Thirty percent of Pinterest users earn over $50,000 per year, while 10% of users have a household income of $125,000 or greater. That sounds like a large group of social media users who could easily qualify for a mortgage to us. First Things First: Sign Up for a Business Account If you are not active on Pinterest right now, simply signing up for a business account and regularly submitting content on the platform should give your traffic a massive bump. However, if you already have a personal account that you wish to use for your real estate business, be sure to switch to a business account. This will give you access to Pinterest analytics so you can see which pins are the most popular and who is viewing those pieces of content. Make Your Real Estate Pictures Pinterest Perfect There is an art to creating pictures and other forms of media for Pinterest. First of all, your image has to be the correct size. Pinterest is all about vertical imagery due to the fact that over 80% of Pinterest users browse their feed on their smartphone. Aim for an aspect ratio of 4:5 or 2:3. Example of Pinterest Image What does this mean in terms of height and width? Let's say you took a picture of a "dream home" to share with your followers. If the width of this picture is 500, the length should be 750 to achieve the 2:3 ratio. As a general rule of thumb on Pinterest, longer is better. Why? When a user is scrolling through their feed, a longer image will be on the screen longer, increasing the chances that they notice it. Pinterest Picture Tips for Agents If you are new to the platform, here are a couple of tips to keep in mind: Use the highest quality images you can find. If possible, work with a professional photographer or invest in a full-frame DSLR camera. Utilize text on your images. This attracts the user and helps them instantly understand what your pin is about. Not comfortable with Photoshop? Find a designer in your hometown! Don't show your face. Images without visible human faces tend to receive about 20% more repins. Make the background exciting. A pin of an object floating on a plain white background will receive less attention than the same object on an aged wood table. Regardless of your political opinions, red is better than blue. On average, images that utilize red tones get twice as many repins than those that use blue on Pinterest. Use Pinterest as a Funnel for Prospects As a real estate agent on Pinterest, you have two main objectives. First, you want to attract the attention of Pinterest users who are interested in buying or selling their homes. Your second objective is to take this attention and funnel it back to your website. There are many ways to achieve this, but the most common method is linking to your site in your pin descriptions. If you have created a valuable piece of content such as an infographic, offer further related content if a user decides to visit your site. For example, your infographic might be about the top five mistakes first time homebuyers make when selecting a home. At the bottom of your infographic, link to a blog post where you explain 10 further mistakes that a new homebuyer should avoid. Attention Is the Currency of Real Estate Pinterest is a valuable tool, but it is just as complex as the other social media platforms. Don't get discouraged if you don't have success immediately. Just like anything else, it will take time to learn the ins and outs of the platform, but if you stick with it, you will have a new source of valuable website traffic to enjoy. To view the original article, visit the Parkbench blog.
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How to Create the Perfect Neighborhood Guide for Your Real Estate Website
The top real estate agents in the industry offer so much more than basic buying and selling services. The agents that become leaders are those who provide a continuous stream of value for their core clientele. Bring Your Prospects Value If you want to increase your number of commission checks, start thinking of ways to educate and support your community. Of course, you can pass on tips relating to the core elements of real estate like everyone else. But maybe there are other areas that you could provide insights on as well?
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10 Reasons Real Estate Agents Need Their Own Websites
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17 Common Real Estate Website Mistakes (and How to Fix Them)
While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This guide will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to fix them.
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The Ultimate Guide to Real Estate Keywords
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5 Essential Strategies for Your Real Estate IDX Website
The ability to stand out in an increasingly competitive market is a challenge. What can you do to compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a local real estate website isn't going to get you too far. It's like having a car but not putting gas in it. If you don't invest even a little bit of time and money, you'll probably not get the most of it. It's very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn't necessarily mean you are guaranteed success.
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Know Your Numbers to Get Analytics Working for You!
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Best Tips for Driving Traffic to Your Real Estate Website
Creating your real estate website is an exciting process. You carefully choose the look and craft the content. Following this, you send your beautiful new website out into the World Wide Web. But then what? If you're not driving traffic to your real estate website, what good is its elegant design and terrific listings? Setting up your website is the first step to building a valuable online presence. This will create more leads for you as an agent. But driving traffic to your website is just as important! As a result, we will discuss the best ways to drive traffic to your real estate website.
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How to Spring Clean Your Real Estate Website
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Real Estate Website Testimonials Done Right
Do you have client testimonials on your real estate website? If so, where are they on the site? This is the top navigation bar from a real estate website, and many sites are much the same. You get solicited and unsolicited testimonials from past customers and place them all on the Testimonials page for interested site visitors to read through them. You're getting very little value from the good ones in this way.
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Google Flags Websites that Are Not HTTPS as Not Secure
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Power of a High Functioning Website
This is a digital age, where the minute a prospective buyer learns of your name, they rush to Google to plug your name in – and what comes up will ultimately determine their next steps. Ninety-two percent of homebuyers use the Internet as part of their home search, and you only get one chance at a digital first impression. So if your website is representing you around the clock – are you making it count? Here are essential items to consider for an agent website that converts on its clicks.
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Consider a Lifestyle Section for Your Real Estate Website
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Win Quality Leads by Building Awareness and an Online Presence
In today's market, it's about becoming the resource for your clients while creating your personal brand. The internet has become an important resource in the home search process. Real estate agents who do not have a website will miss great opportunities. In the 2018 Properties Online Real Estate Tech Trends, almost 95 percent of home buyers search for homes online. There is a huge shift to a mobile internet; agents need to stay in the game by increasing their web presence. It's important to establish name recognition and brand awareness through your website. Having your own real estate website is the best way to generate quality leads and maximize the growth of your business.
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How to Do Keyword Research for Your Real Estate Website
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Building a Real Estate Website? Start Here.
A staggering 95 percent of people looking for homes used online websites during their search. Yet, while buyers are using websites to find homes, nearly half of all real estate firms say keeping up with technology is one of their biggest challenges. It doesn't have to be. Here are several do's and don'ts to make sure your website attracts clients and generates leads.
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Your Website: The Key to Real Estate Success
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Real Estate Website Statistics Are Valuable if You Use Them
What value is there in the analysis of real estate website statistics? If you want to see eyes glaze over, mention website statistics or analytics when Realtors are talking about online marketing. Most of them spend their days dealing with numbers related to transactions and client deals. Spending their nights dealing with statistics and numbers on their website traffic isn't something that gets them excited. It's interesting listening to these conversations, as many real estate agents and brokerages are very interested in creating content for their sites and working for better search engine positioning. "Keywords," "Key Phrases," and other SEO-related terms are the topics, and content that works is desired. So, what can you learn from your site's analytics or onboard statistics that will help?
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The Destination Real Estate Website vs. the Billboard Site
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How to Snag Your .realestate Website Domain Before Your Competition
A new website domain extension is set to debut next week, and Realtors looking for a memorable web address with plenty of SEO potential should take notice. Website names with a .realestate domain extension go on pre-sale Tuesday, Sept. 18. That means Realtors will be able to purchase domains like Chattanooga.RealEstate or SmithandBrooks.RealEstate.
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Effective Real Estate Website Calls-to-Action for Lead Generation
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3 Ways to Refresh Your Tired Real Estate Website
How long has the anchor content on your website been up on the web? Take a trip through your real estate website with an eye on how many images and how much text could be updated for a fresh new look and better usability. As you look through the site, keep one question top-of-mind: If I am a regular visitor, would I be bored having seen this content over and over? Here are some tips and ideas for refreshing your site that will make it more interesting, especially for repeat visitors. You could also generate more leads.
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How to Build Your Real Estate Company's Website Authority in 90 Days
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Neighborhood Profile Pages for More Real Estate Buyer Leads
What can you do to get more real estate buyer leads? Listings are wonderful, but the more business the better, so buyer leads are important as well. Take a trip through your website to see if you're providing the assets that buyers, and particularly first-time buyers, want. With younger buyers re-entering the homebuying market due to better job prospects in a growing economy, providing them the information they want when they want it will lead to more buyer leads.
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Does SEO Make Sense for the Average Agent's Website?
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Five Website Features for Real Estate Agents and Brokers
Did you know that only 5 percent of real estate firms do not have a website? This means you need a website to showcase your real estate knowledge and persuade them you are the best agent to work with. These five website features are must haves designed for individual agents, new agents, experienced agents, agent teams and small brokerages.
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How to Get Free, Relevant Real Estate Website Content
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Why Should U.S. Agents and Brokers Care about GDPR?
General Data Protection Regulation, or GDPR, is finally getting the most buzz among U.S. businesses. More so than just about anything that's happened in Europe since the European Union went after Microsoft for antitrust concerns. GDPR takes effect May 25, 2018 and covers how European residents' information can be collected and stored online, as well as EU residents' ability to access and restrict that data. It covers what is known in the U.S. as Personally Identifiable Information, see here. This new law also requires companies to notify its European users of any data breach swiftly. So why all the U.S. interest? Here's why: This law applies to every U.S. real estate website, blog or app if at any point it collects personal information from a European resident. The resident only needs to be in Europe when the data is collected. A financial transaction does not have to take place.
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Is Your Real Estate Website Outdated?
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Turn Your Website into a Personal Promotion Power Tool
Chances are, you already have a website. The National Association of Realtors reports that more than 90 percent of real estate firms do. But does your current website do a good job of selling you to potential customers? In a service-based business, YOU are the product, and many agents are uncomfortable (or simply don't know how) to promote themselves online. In this blog post, we will explore: Why "looks matter" when it comes to websites The crucial jobs every agent needs their website to perform The three most important elements for personal promotion According to the National Association of Realtors, the majority of buyers begin their home search online. Even clients who were referred by a friend or relative are probably going to visit your website before they call you. Your website is often your first chance to make a good impression, so don't waste it.
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10 Must-Haves to Include on Your Real Estate Website
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Four Best Practices for Real Estate Agent Websites (with Examples)
Whether you have a real estate agent website or are looking to get one, take a few minutes to understand these important best practices and take a look at some examples provided. An agent website that ticks all four of these boxes – answers questions, captures leads, features listings and works well on all devices – can help you build your online brand, stand out from your competition and generate a significant amount of sales.
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You Down With O.O.P.? Yeah, You Should Be...
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What's Your Real Estate Website Plan for Next Year?
Website age is one component of Google SEO placement, but what about old real estate website content? No matter how much work, time and money you put into your website when you built it, letting it age doesn't make it better like fine wine. Coming to the end of a calendar year, usually when real estate business slows down, is a great time to take a trip through your website to see what you can do to update content, improve navigation, and in general improve the value of the site through a new revised real estate website plan.
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Use Your Real Estate Website to Boost Your Brand
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Why Making Your Website ADA Compliant Is a Double Win
The Americans with Disabilities Act (ADA), which prohibits discrimination against individuals with disabilities in all areas of public life, became law in 1990, and added web access guidelines in 1999. Recently, there's been a rapid growth in ADA Title III lawsuits over websites. As a result, today, many real estate agents and brokerages are exposed to hundreds of thousands of dollars in legal fees, as well as penalties. Because of the increased legal activity, there's a buzz in the industry to get your website fixed. If you attended a recent workshop or webinar on making your website ADA complaint, you probably heard a lot about this "stick" being used to motivate folks to update their websites to meet the requirements. But what about the "carrot" – the extremely valuable business reason you should update your website to be ADA compliant? Did you know that one in five Americans (22 percent), or almost 57 million people, and one in four women, have a disability? What real estate agents can appreciate from these stats is the business opportunities that emerge by investing in making one's website ADA compliant. So let's look at what it takes to become what's called Web Content Accessibility Guidelines (WCAG) compliant, and what makes this a double win for an agent's and brokerage's business. What's required? The purpose of the ADA guidelines is to simply make web content more accessible to people with disabilities. The word "content" generally means information on a web page or in a web application. This included images, text, sounds, but it can also mean the code that defines the structure of the web page or app because of what is presented on the page to the user. To break it down more simply, the guidelines focus on these primary elements: Text alternatives for images Captions for videos or other multimedia Presenting content in different ways Making content easier to see and hear Making it easier for everyone to use and navigate Website use from a keyboard Giving users enough time to read and use the content Making sure the content you present doesn't cause seizures Having text that's readable and understandable Consistency of content and navigation throughout the site Use of error messages and ways to get back to where one started Content is compatible with various web browsers Now if you looked at these guidelines and didn't know they were related to an ADA compliance requirement, wouldn't you want your website to meet these guidelines anyway? That's the irony about so many of these guidelines: many of them are already website best practices! The penalties So what could happen if you don't have a website or web app that meets WCAG 2.0? According to the legal firm Porter Wright, publishers of Employer Law Report, the U.S. Justice Department has delayed implementation of the rulemaking for the guidelines until sometime next year in 2018. But, they note, that has not stopped legal aggression. They point out that law firms have targeted retailers about web accessibility, writing, "A typical approach involves a letter from a law firm asserting that the retailer's website is not accessible and offering to discuss an 'agreed plan' for bringing the website into compliance. The threat typically also insists on payment of significant attorney's fees and sometimes alleged damages as terms to settle." While many initial lawsuits have been dismissed because of the Justice Department's delay, in June, the first Federal Court, a Florida District Court, ruled against grocery chain Winn-Dixie that having an inaccessible website violates Title III Of The ADA. The Judge issued a 13-page Verdict and Order finding that grocer Winn-Dixie violated Title III of the ADA by having a website that was not useable by a blind plaintiff to download coupons, order prescriptions, and find store locations. The growing concern among experts is a flurry of lawsuits. Litigators will sue when companies and people are exposed and they see a financial opportunity. It's certainly not just real estate that has websites that are not ADA complaint – nearly every major industry, from retail to financial services is scrambling to be prepared. The challenge for real estate is that 93 percent of all brokerages and nearly every real estate agent has a website. Overlay the fact that 88 percent of buyers use websites to find a home. The importance of a website is paramount in a path to purchase, says the data from the NAR. A market opportunity The bigger win comes from the carrot, not the stick: you are creating a huge market opportunity for your business by making your website ADA complaint. Just think about the numbers, and not just those who are legally disabled, but those who also have limitations: Nearly 10 million Americans are blind or visually impaired, 37.2 million Americans adults are hearing impaired, and in terms of physical disabilities: 77 million Americas have at least one basic actions difficulty or complex activity limitation. When you look at the aging Baby Boomer generation and the growing trend of longevity in America – we are living longer and more likely as a country to deal with more limitations and more disabilities in the future – there is a huge and compelling marketing opportunity to become ADA compliant! Making sure your website reaches the largest number of buyers is often what real estate agents tell sellers they work hard to do. Making one's website ADA compliant helps deliver on that promise. It's a wise business investment that supports your ability to extend your market reach. It's a double win When a business website becomes ADA compliant, it's a double win: a business is protected and so is one's pocketbook from potential lawsuits. The time and money that can be wasted from a lawsuit is avoided. That's a win. But more importantly, the bigger win comes from the terrific market opportunity that comes from reaching more people. Being ADA compliant reaches people in a way that personally connects them to one's business and shows them a business that is not only up-to-date but cares about its customer. And that's the kind of message most real estate agents and brokerages want to share with their marketplace. Tricia Stamper is director of technology with Florida REALTORS®, which owns Tech Helpline and Form Simplicity.
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How to Choose a Domain Name for Your Real Estate Website
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8 Components of a Lead Generating Website
One of the most underutilized resources in real estate is the agent and/or broker website. Many agents see their website as a place to send buyers to search for listings after the lead has been captured. However, websites can be used to generate leads as well. Top agents generate hundreds of buyer and seller leads from their websites. To start making money with your real estate website, take time to add the following tips, tools, and techniques to your website strategy.
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How to Write a Neighborhood Guide
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An Easy Intro to SEO for Your Real Estate Website
Buzzwords abound in the world of web design and digital marketing. And, chances are, if you’ve talked to even one person who has anything to do with “digital,” you’ve heard the acronym “SEO.” SEO stands for Search Engine Optimization, and it’s a pretty integral part of any digital marketing strategy, particularly for real estate agents. Because it’s one thing to build a website and it’s quite another to make sure the right people find it at the right time.
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