How to Generate Leads with Your Facebook Business Page

With more than a billion users, tons of targeted marketing tools, and extensive analytics to track your results, there's no doubt that Facebook is one of the best places to market your business. But that doesn't mean that Facebook marketing is easy, so success requires an understanding of the tips, tactics, and techniques used to generate leads from your Facebook business page.

The good news is that you don't need to be a social media expert to start getting more from your Facebook business page. Our team is here to help, with a guide to generating more leads through your Facebook business page.

Facebook? Fabulous! How to Generate Leads on Your Facebook Business Page

Like with most effective online marketing tools, the first step is remembering that success with Facebook doesn't happen overnight. The key is to stick with it, do your research, and understand the marketing tactics that will work best for your business.

Start By Building a Strong Business Page

For Facebook success, it's important to make sure that you build a business page that provides the necessary information in an attractive, accessible way. That means filling out all of your business information completely, providing links back to your business website, adding attractive photos, and understanding exactly what your goals are for your Facebook business page. Looking at the pages of other real estate businesses is a great way to generate ideas for your own, and get an idea of what the finished product should look like.

Creating a Facebook Community

A business page that looks great and provides the right info is an excellent start, but generating leads also requires real engagement. In other words, you don't just want your Facebook business page to be full of links and data. You also want it to be a place for conversation, where clients can come for advice and prospects can come to learn about your business.

Treat It Like a Marketing Channel

But it's not just about engagement, either. It's also critical to target the right people with your Facebook advertising in order to draw more potential leads to your business page. A targeted ad toward your desired demographics is also a great way to encourage the people who visit your Facebook page to take the next step by visiting your website, filling out a quick form, and becoming a truly qualified lead.

Use Facebook Search to Find Likely Targets

Did you know that you can search Facebook for users in your area who are considered "likely to move," and connect with those people directly? This is an excellent way to find leads for your Facebook business page, as long as you have something to offer when they get there.

Create Great Content

In order to keep people coming back and provide a low-cost incentive for them to visit your page, you're going to need to offer something in return. Producing real estate blogs, whitepapers, and video content will ensure that you always have something to offer when a potential lead comes knocking on your door. In addition to being a great incentive for people to take the next step with your business through your Facebook page, your content will also be a powerful marketing tool for your real estate website.

To view the original article, visit the Delta Media Group blog.