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3 Videos You Can Use to Win Listings BEFORE the Listing Presentation

September 01 2017

Need more listings? Then you need to stand out from the crowd — and the potent combination of video and email can help.

How? That's what broker and trainer Garry Wise and real estate marketing expert Steve Pacinelli will be sharing at the upcoming realtor.com® Results Summit in September. Today, we're offering a preview of the tips and techniques they'll be highlighting later this month.

Win Over Sellers Before Your First Appointment

To prepare sellers for the home selling process and engage them in that process, broker Garry Wise shares a series of short videos before the listing presentation.

According to Wise, this helps prepare the client for the listing presentation, which allows him to cover his services in more depth during the presentation itself and reinforce the information he's already shared. The idea is to educate clients and make them feel like an involved partner in the selling process.

So what videos is Wise sharing before the listing presentation? Here's a quick rundown:

VIDEO ONE: Preparation

Before a home goes to market, it first needs to be staged, cleaned, and repaired. In the first video Wise sends to sellers, he talks about each of these aspects of preparation. He even shares stats on how staging helps a home sell for more and refers the seller to a local cleaning company. Wise says sharing this information before the listing presentation makes it easier to convince the seller of the importance of preparation.

VIDEO TWO: Price

In the second video, Wise covers the ins and outs of pricing a home, particularly the dangers of overpricing. He explains that price is a tool for attracting buyers and offers, and that it's important to price a home in a way that attracts buyer interest and inspires multiple offers. Wise then talks about how multiple offers give sellers leverage to negotiate for a higher price, and that pricing a home strategically is key to making this happen.

VIDEO THREE: Promotion

In the final video, Wise explains the details of his marketing strategy, including both the pre-listing and post-listing stages.

How can you get your prospects to watch?

Of course, for these videos to have any impact, the seller first has to watch them — and that depends on how you share them with potential clients.

That's where Steve Pacinelli can help. His company, BombBomb, lets you send video via email. We're not just talking about copying and pasting a YouTube link here... we all know that won't inspire anyone to watch your videos.

Instead, BombBomb includes an animated image — essentially, a short clip of your video in GIF form — that dramatically increases the rate at which recipients click through to watch your video.

During his presentation at realtor.com® Results Summit, Pacinelli will also share his secrets to using video email to attract sellers and set more listing appointments. Want to learn more? Register for the realtor.com® Results Summit today to discover how using video can help you win more listings!