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How to Win Over 'On the Fence' Clients — Once and for All!

August 28 2017

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On occasion, your go-to closing line may not cinch the deal for you, and your prospects or leads may request more time to consider signing on with you. It can be frustrating to not have solidified their business, but, more importantly, you may not have any idea what (if anything) you can do to sway them once and for all.

That's where a robust realtor.com® profilerealtor.com® profile can come in handy. The time for the hard sell has come and gone, but by sharing the testimonials and reviews of past clients who have worked with you, you'll be able to offer one resource that could help you win their business.

Send a quick note: See what others have said

As your lead or prospect is mulling over your services, send them a quick note saying you have enjoyed getting to know them better and would be happy to answer any additional questions they have. Tell them that you understand they may want to hear feedback from real, unbiased past clients before they make a decision; then direct them to your full realtor.com® profile.

Keep this short and sweet — just a few sentences is enough. Here's a script for you to use:

Hi Jane and Greg,

Thanks again for talking with me today! I have so enjoyed getting to know you over the last few days and I'm confident that by partnering together, we'll be able to list and sell your home for top dollar and in fast fashion.

I do understand that before you make a decision, you'll want to know what it is like to work with me. Many of my past clients have left reviews and recommendations on realtor.com® and you can find them here: [your URL]. If you have any additional questions, don't hesitate to reach out.

I look forward to working with you and helping you with the transition from your current home to your dream home.

The catch: You'll need a full profile, with reviews, recommendations and original content

Of course, you don't want to send your potential clients to a ghost town:

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It's important that you build a deep, resonant profile that includes everything from your headshot and bio to a large repository of past client reviews and recommendations.

And remember: some clients may just want to see a quick number (like that you have mostly 5-star reviews), while others will painstakingly read the recommendations and experiences of past clients who have written paragraphs about your services. Be sure that your profile takes into account people who skim and those who want to know the nitty-gritty details.

Below are two great examples for you to use as inspiration. Claire KillenClaire Killen and Jenny WemertJenny Wemert have both worked tirelessly to create realtor.com® profilescreate realtor.com® profiles that can be used as conversion tools for slow moving prospects and leads:

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Ready to get started?

Don't delay. Every day that you're missing a profile on realtor.com® is another day that potential clients are searching for intel on your services and coming up short. Build a new profile in just a few minutes, then invite past clients to review and refer you.

Get started here: realtor.com/agentprofilerealtor.com/agentprofile

To view the original article, visit the Realtor.com blogRealtor.com blog.