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Friday Freebie: 10 Creative Ways to Market Your Open Houses This Summer

July 28 2017

Looking for way to prop up lackluster open house attendance this summer? Consider trading your standard appetizer spread for some barbecue and let the tempting smell of grilling meat draw people in. Or if that's not your speed, park an ice cream truck outside of your listing and attract people with the promise of cold summer treats.

Those are just two ideas from a new guide from Market Leader, "10 Smart Summer Open House Marketing Ideas," that's yours to download for free. Read on to learn more!

Your Guide to Unique Summer Open House Ideas

frifree ml open house marketing guideWhile some agents have sworn off of open houses, many others swear by them as a way to not only drum up interest in their listing, but to grow their book of leads and connect with potential future clients.

Summer open house attendance can be tough, however, with events competing with vacation time, summer activities, and even other open houses.

But rather than bore you with a list of obstacles, let's focus on some truly creative ways to boost traffic to your event—and, trust us, this new guide is full of them. Here are just a few of our favorites from "10 Smart Summer Open House Marketing Ideas."

  • Get crafty with sign placement. If your listing is near a big outdoor event, use a trail of signs to divert traffic to your open house.
  • Is your listing ideal for growing families? Use kid-friendly activities like bounce houses or water balloons to draw families in (and show off that play-ready backyard!).
  • Create a multi-listing event with other agents in your office that buyers can hit all in one day

Want even more ideas? Get an in-depth look at all 10 ideas when you download this free guide today!