TouchCMA to Rebrand as 'Moxi Present'

The TouchCMA brand is being retired, according to a recent blog post. Parent company Moxi Works is changing TouchCMA's name to Moxi Present. According to the company, the new name reflects a deeper integration between the rebranded solution and the Moxi Works ecosystem. Moxi Present will integrate with the Moxi Engage CRM.

Starting April 11, TouchCMA.com will redirect to MoxiWorks.com. Other changes have already taken place, such as the elimination of individual agent subscriptions. Agents who currently have a single subscription will be grandfathered in and will be able to continue using Moxi Present indefinitely.

As for existing brokerage customers, their Moxi Works account managers will help them through the transition. If you're a current TouchCMA subscriber, the company encourages you to contact your account manager with any questions.

A Look Back

TouchCMA has served the brokerage community since its inception. For years, it was the only product of Windermere Solutions, a Seattle-based tech firm that spun off of Windermere Real Estate in 2010.

In 2014, the company rebranded as Moxi Works and introduced a "productivity system" that still lies at the heart of the platform. Moxi Works serves as a brokerage hub where agents can access their documents, contact database, calendar, integrated solutions, and a task list that helps them meet their annual commission goals.

Today, Moxi Works' cloud-based platform integrates with over 30 technology partners—including DocuSign, Buyside, Google Apps, Zillow, LeadTrax, INRIX Drive Time—allowing brokers to use it as home base within an ecosystem of tools they already use.

The new Moxi Present will plug directly into to this ecosystem, as well, and though TouchCMA is being rebranded, Moxi Works assures users that it's "the same great product." TouchCMA was (and Moxi Works is) a Competitive Market Analysis solution that agents use to create listing presentations. Over the years, agents have created over half a million presentations using TouchCMA.

Speaking of listing presentations, let's wrap things up with a "greatest hits" retrospective, of sorts. In 2013, we published a series of posts from TouchCMA that shared 56 listing presentation tips for agents. That trio of articles was among the most popular posts we've ever published on RE Technology, and the advice is still spot-on. Feel free to share this helpful series with the agents in your firm:

• 18 Tips for an Awesome Real Estate Listing Presentation
• 18 More Tips for an Awesome Real Estate Listing Presentation
• 20 DO NOTs to avoid for an Awesome Real Estate Listing Presentation

So farewell, TouchCMA—and hello, Moxi Present! We look forward to seeing what's in store for rebranded product.