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3 Ideas for Curating a Real Estate Market Update

December 28 2016

TSA curating market update

A great real-life example of how to best curate content can be shown by looking at a local real estate market update. If your local board releases housing trend information each month, they likely want you to share this information far and wide. These updates are a great way for you to add your insights and experience into the conversation.

Here are three ways you can curate market update content.

1. Share the original market update on Facebook, with a one-sentence caption:

Shoreview Association of REALTORS is showing a 6% increase in home sale prices this year! My personal seller stats show an increase of 8%, meaning that my 2016 sellers have sold for $20,000 more than those who listed in 2015. What a year!

2. Write a quick email sharing the market update, linking to the association's original market update post:

Hi Sara,

I know you are on the fence about selling this year and I'm not sure if you've made any new decisions yet. I did want to share this local market update with you. My sources show that Shorewood homes are selling for 6% more this year than they did in 2015, and I've actually seen an increase of 8% for my seller clients.

Those percentages might not seem like much, but for my sellers it has meant an increase of $20,000 at closing on average. I'd love to talk to you more about it or discuss your hopeful selling price so I can continue to assess the market and help you find the right time to sell.

Here's the market update I was telling you about.


Shelby Realtor

3. Write your own market update and host it on your blog:

This year's market is crazy! The average sales price in Shorewood in 2015 was $250,000 and, so far, my local board is showing an increase of 6%. That means on average, this year's seller is earning $15,000 more at closing than last year's sellers did.

Fifteen thousand isn't exactly loose change, but it's a lot less than the $20,000 MY clients have seen at closing this year. Thanks to great local analysis and my staging and photography partners, my 2016 clients are closing for $270,000 on average.

Go ahead and check your tax-assessed home value — if it shows less than $265,000 and your home is in good condition, it's likely inaccurate. I'd love to swing by and give you a no obligation of your home's true market value. Who knows? You could be the next person to earn $20,000 more on your home than you expected.

Call me at 555.123.SALE to set up an appointment.

Tell us: How do you add your local housing market analysis to a market update?

We'd love to hear your top tips and ideas. Weigh in in the comments of this article and tell us how you curate market update content.

To view the original article, visit the Tech Savvy Agent blog.