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Realtor.com Launches Content Sharing Hub

February 22 2016

rdc sharing hub videoRealtor.com has launched a Content Sharing HubContent Sharing Hub, a one-stop place where agents can find and share real estate related videos on their websites or social media profiles. The Hub features over two dozen videos, the majority of which are aimed at educating consumers on real estate topics like mortgages and the home buying process. The idea is to offer Realtors a suite of high-end educational content that they can use to connect with clients and leads.

The highlight of the videos is Realtor.com's award winning "Learn with Liz" series, starring actress Elizabeth Banks. Like Banks herself, the videos are entertaining and relatable. Because of their (and her) wide demographic appeal, the videos offer a promising level of engagement with your sphere.

Here's a breakdown of the type of videos currently available in the Hub:

  • Learn with Liz - Humor mixes with practical advice in this sequence of five educational videos that walks viewers through the entire purchase process--from knowing when you're reading to closing the sale. These would be especially helpful on your website's first-time buyers page.
  • Homebuying 101 - This series of five videos dives even deeper into the homebuying process, touching on everything from submitting an offer to common homebuying myths. Share these on your website's resource page for first-time buyers, or in individual blog posts that touch on a single video's given subject (like the closing process, for example).
  • Mortgage 101 - A series of six educational videos on everything from the role credit plays in securing a mortgage to down payments.
  • TV Ads - A collection of 30-second TV spots that briefly introduce viewers to Realtor.com. Useful if you're trying to encourage prospects to search for property on Realtor.com or via the portal's collaborative mobile search app.
  • More Listings - More TV ads, though these have an anti-Zillow spin. These videos shine a light on the fact that Realtor.com has 20% more listings than Zillow, and that those using Zillow for property search may be missing out on their dream home. Again, these are useful if you're trying to steer your clients toward using Realtor.com in their home search (and away from Zillow).
  • DIY 101 - Last but not least, this group of videos will appeal to home buyers after the sale. New (and experienced!) homeowners can view these to learn about topics like hiring a contractor, budget friendly DIY fixes, and more. Consider sharing these in email newsletters to past clients to engage them with topics that are relevant to them.

How to Share

Sharing these videos is as simple as copying the provided embed code and pasting it into your website wherever you would like it to appear. Each video within the Hub features an embed code immediately to its right.

If sharing on social media is more your speed, you can either copy and paste the Share URL or click one of the three provided social media buttons to immediately share the video on your social platform of choice.

rdc sharing hub embed

As for where to share, these videos are particularly helpful for first-time buyers, so anywhere on your site or other online properties where you provide information to first-timers is a great start.

Tip: If you're having trouble using the provided embed code, you can grab most of these videos off of Realtor.com's YouTube channel instead. They're not as cleanly organized there as they are on the Content Sharing HubContent Sharing Hub, so you may have to do a bit more digging to find what you want. But (bonus!) you can also find a few videos that aren't on the Hub on YouTube, like a series on refinancing.