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6 Ways to Update Your Real Estate Website

October 12 2015

Point2 1Updating your real estate agent website is always a good idea, and it doesn't have to take very much time.

A site that is frequently updated is more appealing to visitors and more likely to inspire confidence in your business than one that stays static over time as available information and technology changes. Today we'll show you 6 easy ways you can freshen up your site in almost no time at all.

Try a new theme

If you have a template website, check in periodically to see what kind of new designs are available. Often they are being updated to match current website trends. You want to choose a theme that uses responsive design, meaning that it is mobile-friendly and works well on any sized device.

Customize your colours

Don't settle for colours that don't reflect your brand! Pick a palette that pairs well with your offline marketing materials for a consistent look.

Add your contact info to every page

Website visitors can come from anywhere and land anywhere (not just your homepage), so your contact information should appear on every page of your website. Maybe someone emailed a link to your buyer resources page or they found one of your neighbourhood pages through a search. Make sure it's easy for potential clients to know who you are and how to contact you, no matter which page of your site they're on.

Update your navigation

When was the last time you took a look at your drop down menus? Imagine the ideal buyer and seller journeys and clean up your navigation to match your audience. You can also look at your website stats to see which pages are getting the most visits. If they're not at the top of your menus but they're popular, trying moving them up to see if they get even more views.

Optimize your content for SEO

When it comes to improving your SEO, you want to make sure you are using words that prospects are searching for to provide helpful information. BUT don't use too many keywords so that your text just comes across as gibberish.

Right: Ask me about single family homes for sale in Saskatoon, Saskatchewan.

Wrong: Ask me about single family homes for sale, condos for sale, dwellings for sale, properties for sale and houses for sale in Saskatoon, Saskatchewan.

These keyword and meta tag tips should help you out!

Make your text more reader friendly

There's no sense in having great copy if it's hard to read. Ask your coworkers and family members if the text on your real estate website too big, too small, too brightly coloured or too crammed. Here are some great font do's and don'ts that will point you in the right direction.

To view the original article, visit the Point2Agent blogPoint2Agent blog.