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Top 10 Articles from May

June 01 2015

realtor serviceMay was a whirlwind of activity, from NAR Legislative Meetings in Washington, D.C. to the release of our 2015 Technology Guide. And with the spring/summer selling season finally underway, things are only going to get busier!

So relax and take a minute to catch up on what your fellow agents have been reading lately. We've rounded up our most popular articles of May right here for your reading pleasure.

1. 4 Examples of Automatic Responses for Agents (Yes, You Can Steal These)
If you're setting up emails to automatically follow up with your leads, we want to help. Here are some templates of automatic responses that let your leads know you have their information and you'll be in touch soon.

2. How to: Create a One-page Property Flyer in RPR
An exciting new option has been added to the already robust line-up of RPR® reports--the one page property flyer. As of February 2015, REALTORS® can now create a customized, branded marketing piece for any property. Here's a step-by-step guide.

3. 3 Ways to Wow Sellers at a Listing Appointment
Winning more listings is a key way to grow your real estate business. If you're getting plenty of seller leads but can't seem to seal the deal, try one of these strategies at your next listing appointment.

4. First Look: HomeZada is the Antidote to Stale Closing Gifts
Agents looking for a new way to engage homeowners before, during, and after the sale need look no further than HomeZada. The "digital home management" platform lets agents upload important property documents and other information and then gift that trove of data to their clients upon the close of a transaction. Here's a closer look at how both buyer's and listing agents can leverage HomeZada.

5. 10 Amazing Real Estate Quotes to Inspire You
In the midst of marketing, negotiating, and hustling to complete the transaction, it's easy to forget why you got involved in real estate in the first place – for the pure love of the game. After all, real estate is the greatest and most timeless of all assets, a representation of the intrinsic bond between man and the earth beneath his feet. The following 10 real estate quotes are shared here to inspire you today.

6. What Do Real Estate Agents Do?
If you're a real estate agent, chances are that you have probably had to defend your commission once or twice. In an effort to dispel any real estate myths that agents don't have to work hard to earn a living, we've put together a list of some of the many tasks agents perform for every transaction. Next time a buyer or seller wants to know more about what you do all day, just show them this list!

7. 9 Customer Service Mistakes Real Estate Agents Make
Real estate is about relationships. You're assisting people with one of the biggest decisions in their life. Clients may be anxious, overwhelmed, and full of questions. In order to have a positive experience that results in repeat business, you need to offer the best possible customer service as their REALTOR®. Here are some of the common customer service mistakes real estate agents make that can result in fewer leads and less repeat business.

8. Friday Freebie: Scripts that Make Asking for Recommendations Painless
Asking clients for a recommendation can feel awkward, especially if you don't have a game plan for initiating the conversation. If being unsure of what to say has been holding you back, you're in luck. This week, we're highlighting a compilation of free scripts you can use to ask clients for reviews that highlight all of your hard work.

9. Friday Freebie: Guide to Engaging More Open House Visitors
With Memorial Day behind us, the summer selling season is ready to kick into high gear. The warmer weather means that we'll soon see yard signs and announcements for open houses. Besides all the prep work that goes into readying your listing for an event, what can you do during and after the open house to engage potential buyers? A free, new guide polled 18 agents to find out.

10. 2015 Technology Guide: Find Tools that Profit Your Business
RE Technology's fifth annual Technology Guide is fresh off the presses! Released in time for NAR Midyear, this free resource helps agents and brokers find the right technology solutions for their business. By providing detailed information and points of contact for dozens of products in multiple categories, the Guide is a valuable reference you can use when you're considering a new tech purchase. Download your copy today!