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Attract More Traffic by Answering Frequently Asked Questions on Your Website

February 13 2015

nest4less answer faq websitePeople involved in buying or selling a home have many needs: from researching the mortgage market to finding and communicating with home inspectors and contractors who they can trust. A real estate agent's website that provides useful features and answers to most questions commonly asked by home buyers and sellers is likely to be frequented on more than one occasion and will make website visitors more likely to purchase or sell a home with them.

As you know, some of the questions commonly asked by people researching a home purchase or sale include:

  • What is a competitive mortgage rate?
  • How much of a down payment do I need?
  • Should I borrow with a fixed or variable rate mortgage?
  • Do I need a home inspector?
  • What is the closest school?
  • What are the Walk Scores?
  • Who is the best real estate lawyer in the area?
  • Who are reputable service providers in the area that I can use?

As a real estate agent, you're in the best position to help prospective buyers get answers to these questions, especially in a given local area. So why not provide people with all these resources conveniently in one place on your website? 

Providing customers with the information that they need to find answers to questions they will inevitably have via your website will turn them into return visitors. That means repeat business and more referrals for you. Features like Walk Scores, maps, school and neighborhood statistics, information about events in the community as well as a good home services directory featuring trusted, local service providers are essential.

Homeowners, especially those new to a community, have many questions. You're able to provide convenient and reliable answers and thus will become a trusted friend and the homeowner's first choice when they require the services of a real estate professional or are being asked for a referral.

To view the original article, visit the Nest4Less blogNest4Less blog.