Tips: Improve Your Site’s Page Ranking

Your business website is the main hub of your online presence. More than likely, this is the best way to drive leads in your area, especially if you're not paying for any form of internet advertising. Problem is, your real estate website can get buried on search engine sites, stopping from people from finding you and your business. Scroll down for some tips to help get your website higher on search results.

Make Videos

Videos rank higher in most search engine sites, so when people are looking for homes in your area, video is often the first thing they will see. Because of the high camera quality on most cell phones, creating videos can be cheap to produce and easy to make. You can even edit them right from your phone with some free apps. After you make a video, make sure to upload it to your website, blog, YouTube, Vimeo, and all social media accounts. This approach is like a shotgun, allowing your video to hit potential clients anywhere they are.

Let the Search Engines Know

You can't get leads to find your website if it can't be found in major search engines. If your site is new, you may have to let the large search engines, Google, Yahoo, etc., know that your website exists! These engines will pick up your site eventually, but this can take awhile. Cut out the waiting and submit your business URL manually.

• Submit your URL to Google
• Submit your URL to Yahoo

Make information accessible

When a lead comes to your website, they have a clear goal in mind. They want to buy or sell a home in your area and are window shopping the best candidates for the job. If your website does not give users the information they are looking for quickly and easily, they are going to click to another website. There is no magic formula for website layout, but just keep things simple and easy to navigate.

Use Site Descriptions

Meta descriptions provide concise explanations of the contents of web pages. They a are commonly used on search engine result pages to display preview snippets for a given page.

These descriptions should optimally be between 150-160 characters, and should explain what your real estate business provides clients. This is a great way to get found in a search engine.

To view the original article, visit the Realty Commander blog.