May 23 2011
Guest Contributor Alex Chang says:
Your first goal in Social Marketing – making loyal customers even more so.
Whether you're a downtown bistro, a local auto service shop or a popular salon, you want the phone to ring off the hook with new customers. After all, new customers means more sales revenue; right?
So it stands to reason that the most common way folks get started with Social Marketing is to try to come up with creative ways to hook new customers. "Free first-time consultation," daily online deal redeemable at peak lunch hour, and so on.
But guess what? If you are just starting out with Facebook and Twitter marketing and you're focusing your efforts to speak to new customers – you're missing a big opportunity to jump start your marketing.
The right goal is to focus first on making your loyal customers even more loyal!
Your loyal customers are the lowest hanging fruit for getting a quick return from Social Marketing for two reasons:
So what should I be doing to cater to loyal customers?
Here are four great tips to ensure your Social Marketing creates bonds like cement with your loyal clients:
Do you have other ideas for customer loyalty? Share them with us!
Read the original post here.
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