Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountReal Estate Website Sales Funnel - Step 1: Building Traffic
January 14 2013
Yesterday, we featured an overview of a successful sales funnel for real estate websites. Today, our journey continues, courtesy of BrokerageU, as we learn about more in-depth ways to build website traffic.
Now that you understand the real estate website sales funnel, let's dissect each step and discuss options for targeting your efforts and optimizing your return.
Before you can even think about converting leads with your real estate website, you have have visitors to your site. There are two ways to get visitors to your site.
Attracting Site Traffic
Getting found on a search engine (Google) is a long term content marketing strategy. Being rewarded with organic traffic comes only after adding consistent, relevant, timely, key word optimized content.
Optimized content for your real estate website should be geographically focused. Organic traffic works similarly to compound interest in regards to time, consistency, investment and rate of return.
Local, organic traffic can be, and should be, approached using two different content marketing approaches.